21 December 2010

A rich trove of articles in UX Magazine

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UX Magazine
A rich trove of articles in UX Magazine:

The importance of designing an experience culture
By Cynthia Thomas / December 20th 2010
The outward focus on developing good experiences for customers often overshadows the need to live that philosophy inside a company’s own walls. A culture that does not internally live a focus on experience will find it impossible to externally execute the same.

Getting more from analysis
By Jared Lewandowski & John Dilworth / December 16th 2010
Analysis is a key part of the design process that assures the right problems are accurately resolved. When integrated tightly into design processes and teams, analysis can improve understanding of the problems that project teams are challenged to solve. It can also bring clarity to the detailed and often complex requirements that solutions must meet.

Social seen: analyzing and visualizing data from social networks
By Hunter Whitney / December 15th 2010
Emerging social network analysis and visualization techniques can fundamentally change the way we see our relationships with others. These perspectives offer new ways for companies to operate more effectively, for marketers to delve deeper into consumers’ minds, for law enforcement to tracking criminal enterprises, and for individuals to help manage their online reputations.

Making user and customer experience a business competency (video + transcript)
By Harley Manning & Forrester Research / December 14th 2010
UX Magazine sat down with Harley Manning, Vice President, Research Director for Customer Experience at Forrester Research at the Forrester Customer Experience Forum. He discusses how companies are embracing CX and UX strategies, and the value of connecting UX to business economic outcomes.

Is multiscreen enough? Why ‘write once’ shouldn’t be the goal
By Kevin Suttle / December 13th 2010
Though the idea of “write once, deploy everywhere” is enticing to developers and project managers alike, should that be the goal? Granted, productivity is paramount and time is money, but simply resizing the same application to fit on multiple devices doesn’t necessarily ensure the best experience for users.

10 surefire ways to screw up your iPhone app
By Jeremy Olson / December 9th 2010
Ten common iPhone app design and usability mistakes that can shatter hopes of success on the App Store.

The coming zombie apocalypse: Small, cheap devices will disrupt our old-school UX assumptions
By Scott Jenson / December 8th 2010
Designers think of new technologies in terms of yesterday’s tasks, failing to clearly see the real potential of the new technologies.

Portable and powerful: Transforming the patient-provider relationship
By Amy Cueva / December 7th 2010
The author explores the ways mobile technologies are currently being used to enhance patient–provider communication, streamline coordination of care, and improve record-keeping. She also discusses what stands in the way of wider adoption of these potentially life-saving technologies.

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25 September 2016
Three new reports on behavioural science applied to policy making
European Commission There is growing recognition that behavioural insights (BIs) – by shedding light on how people actually make choices – help deliver more effective policies and complement traditional forms of intervention. The Behavioural Insights Applied …
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Better decisions by design: applied behavioral science
Can we design a decision aid that gives us health information we need and counters our biases so that we end up more knowledgeable and confident in our preference? This is the challenge that …
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Great engine, but the fuel seems poor. Discussing insight development in corporate marketing
The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to "transform data into insights about consumers’ motivations and …
4 September 2016
Cognitive bias cheat sheet
Cognitive biases are tendencies to think in certain ways that can lead to systematic deviations from a standard of rationality or good judgment. Buster Benson has tried to arrange the rather exhaustive lists of cognitive …
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[Paper] Design for behaviour change as a driver for sustainable innovation
Design for Behaviour Change as a Driver for Sustainable Innovation: Challenges and Opportunities for Implementation in the Private and Public Sectors Niedderer, K., Ludden, G., Clune, S. J., Lockton, D., Mackrill, J., Morris, A., Cain, R., …
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Experientia discussing ethnography and patient-centricity at EPIC 2016
This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of …
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New Human Centred Design toolkit launched for African context
Future by Design, a Human Centred Design (HCD) and customer-centricity consultancy focused on the African continent, has produced an HCD Toolkit (download link) that’s especially appropriate for an African context, and intended for application where …
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The psychology of scarcity: what behavioral economics can teach design
Eldar Shafir, professor of psychology and public affairs at Princeton University and coauthor, with Sendhil Mullainathan, of the book Scarcity: The New Science of Having Less and How It Defines Our Lives (Picador, 2013), talks …

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5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

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