31 July 2006

Advertising 2.0 [International Herald Tribune]

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The coming age of mass participation
To many marketers, handing control to consumers still seems antithetical to the idea of advertising.

But that may be about to change, advertising executives say, as marketers wake up to the popularity of user-generated content and social networking and acknowledge that on the Internet, controlling the message is often no longer possible anyway.

Several of the largest ad companies have recently moved into the chaotic world of social networking and user-generated content. WPP Group created a joint venture with LiveWorld, an online marketing agency, to develop social networking opportunities for clients. Interpublic Group, meanwhile, created a partnership with Facebook, a networking site for students. Last week, Denuo [a unit of Publicis that specializes in new technology] created a partnership with ViTrue, an Atlanta-based start-up that bills itself as the “world’s first user-created advertising platform.”

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1 October 2017
Building the networked city from the ground up with citizens
How can technology lead to more participation in democratic processes? Who should own and control city data? Can cities embrace a model that socializes data and encourages new forms of cooperativism and democratic innovation? Albert …
29 July 2017
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A few months back we wrote about the ongoing negotiations between Nesta, the UK's innovation foundation, and the [Italian Foundation] Compagnia di San Paolo to set up a Nesta Italia in Turin. These negotiations have …
22 April 2017
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In Boston, the Mayor’s Office of New Urban Mechanics is conducting ethnographic, human-centered research to design middle-income housing that reflects people’s lived experiences, reports the Stanford Social Innovation Review. This includes intensive planning sessions in …
22 June 2016
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19 April 2016
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8 April 2016
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At Experientia, we live the mantra that experience design is always contextual experience design. Understanding and designing for people within a culture, a context and how people evolve and change within these, is at the …
22 January 2016
The power of creativity from below
Anthropologist Michael Thompson believes in the power of creativity from below in solving some of the smaller and bigger problems of our time. "People generally are very creative and innovative. Many anthropological case studies have shown …
14 January 2016
Pritzker Prize winner brings communities into the design process
The radical Chilean architect Alejandro Aravena, known for his pioneering social housing projects in Latin America, has been named as the winner of the 2016 Pritzker prize, the highest accolade in architecture. The 48-year-old, who is …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

18 October 2017
Innovate through service design – The Innovation Center of Intesa Sanpaolo and Experientia for “Torino Design of the City”

by Erin O’Loughlin – Photos: Naz Kazazoglu In Turin, you only need to tell your taxi driver “Take me to the skyscraper” to end up at the impressive Innovation Center of the Intesa Sanpaolo bank, rising in the heart of Turin, with a fine view of the Turin hills and the Italian alps. Here on […]

17 October 2017
Richard Thaler’s Nobel Prize is a win for good design

by Erin O’Loughlin Richard Thaler’s 2017 Nobel Economics Prize on Monday was met with more buzz around the offices of our design agency than is usual for economics news. What people outside of the industry probably don’t realize is that service designers don’t think of Richard Thaler as an economist — instead, we consider him one of […]

3 October 2017
Don’t miss Experientia at Torino Design of the City

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1 October 2017
Half-day event on service design innovation in Turin

(This page will be regularly updated to reflect minor programme changes) To Innovate through Service Design – Conference for Torino Design of the City From 10 to 16 October, the City of Turin will host Torino Design of the City. This week of events, meetings, workshops, exhibitions and guided tours about design will take place in […]

4 August 2017
The human side of autonomous cars — with Nissan Research’s Melissa Cefkin

Reposted from Medium Beyond the engineering challenge of creating cars that drive themselves lies the social challenge. Before autonomous cars are ready to navigate our roads, they must be able to navigate the vastly more complicated nuances of human behaviors and interactions — from that friendly nod that says “You first” at a four-way stop, to the […]

31 May 2017
 Intervista a Todd Harple di Intel sul tech-fashion

Ripostato da Medium – English version Il mondo del fashion sta diventando sempre di più digitale — e non si tratta solo di dispositivi da indossare, ma anche e soprattutto di abbigliamento, realizzato con tessuti in cui sono effettivamente integrati dei sensori in grado di misurare e monitorare il corpo di chi li veste. Dato che la […]

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