19 May 2008

Alcatel-Lucent podcasts on user trends and millennials

Be the first to share

Alcatel-Lucent icon
Podtech has published a number of audio interviews with senior staff of Alcatel-Lucent on their thinking about user-centric experience, as it informs their applications and solutions.

Exploiting end-user trends to create value with sticky services – The “Me” network for the “We” experience [12:43]
The communications industry is experiencing the explosion of the “Me-We” phenomenon! Customers want “Me” services that are personalized, easy to use and focused on their needs. At the same time they want what we call the “We” experience, access to their friends and their social communities, such as MySpace, Facebook and YouTube. So how can Service providers address these new market dynamics and user trends, grow their revenue, create value, and retain customer stickiness?
John Giere, Chief Marketing Officer, Alcatel-Lucent explains how the Service Delivery Environment (SDE) is the answer for creating the “Me” network for the “We” experience.
Read more: Article: The “Me” Network for the “We” Experience

Bell Labs Human Factors [06:33 – Transcript included]
Alcatel-Lucent is committed to helping operators deliver a superior user experience. One of the ways to help is to gain an intimate understanding of end-user behavior and the Bell Labs Human Factors team is one of the many groups within Alcatel-Lucent doing just that. The team is made up of Ph.D.s with an average of 15+ years professional usability experience working to understand the cognitive, social and behavioral influences on communication; to grow a collection of profiles and scenarios that will forecast the needs and habits of today’s young adults and tomorrow’s workforce; and to design and create intuitive, engaging applications, based on the research and understanding of human communication, while seamlessly meeting the needs of users.
Cheryl L. Coyle, Ph.D., leads the Alcatel-Lucent Bell Labs Human Factors group in New Jersey, USA.
Read more: www.alcatel-lucent.com/usercentric

The Rise of the Millennials [07:42]
Many are considering the “Millennials” as being the next big market for communications services. Connected and aware some 234 million people worldwide known as the Millennials are the next big market segment service providers need to tackle. Millennials have as much clout as Baby Boomers do, and will continue to exert influence in the market for decades to come. Millennials want personalized, flexible services, and they are willing to pay for them. They represent a roughly USD 10 billion market by 2011. To meet these demands and benefit from this market segment, service providers will need a network infrastructure that will deliver next generation IP-based services and offer personalized, blended services. This will help them retain existing customers, attract new ones and increase their ARPU.
In this podcast, Jay Peterson, VP of Global Market Development for user-centric services for Alcatel-Lucent, talks about who the Millennials are, why they should matter to service providers and how Alcatel-Lucent can help service providers address this particular market segment.
Read more: Whitepaper: The Rise of the Millennials

The Alcatel-Lucent website also contains a page with links to research papers that provide detailed insight into the needs and behavior of end users to help operators deliver a superior user-centric experience.

Be the first to share
22 October 2016
[Book] Org Design for Design Orgs
Org Design for Design Orgs: Building and Managing In-House Design Teams By Peter Merholz and Kristin Skinner Publisher: O'Reilly Media August 2016, 198 pages Design has become the key link between users and today’s complex and rapidly evolving digital …
18 October 2016
Behavioral economics, UX design and insurance
The key to unlocking the insurance industry, writes Richie Hecker in TechCrunch, is understanding behavioral economics. The most successful players in insurance tech, he says, will win by rounding the edges on existing products. "Don’t …
16 October 2016
Study says aggressive drivers see autonomous cars as easy prey
Aggressive drivers are looking forward to sharing the road with autonomous cars as they believe they can cut in front of them easily. This is how Peter Campbell summarised in the Financial Times one of …
2 October 2016
IFTF uncovers seven new worker archetypes of the on-demand economy
Update: Read also this Fortune Magazine review of the study (as reported by BoingBoing). Institute for the Future, the Caiifornia-based independent, nonprofit strategic research group, releases a new report aimed at gaining a deeper understanding of …
27 September 2016
Health as a social movement
Last week, the UK innovation charity Nesta launched a new report, Health as a Social Movement: The Power of People in Movements. It illuminates the value and role of health social movements and aims to …
25 September 2016
Three new reports on behavioural science applied to policy making
European Commission There is growing recognition that behavioural insights (BIs) – by shedding light on how people actually make choices – help deliver more effective policies and complement traditional forms of intervention. The Behavioural Insights Applied …
18 September 2016
Better decisions by design: applied behavioral science
Can we design a decision aid that gives us health information we need and counters our biases so that we end up more knowledgeable and confident in our preference? This is the challenge that …
5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing
The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to "transform data into insights about consumers’ motivations and …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

See all articles