12 January 2006

An anthropologist at an architecture firm

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Mkthink
I have always been convinced that the traditional research approach as applied in architectural practices is conceptually closer to user experience research than that found in most other contexts.

Peter Merholz just alerted me to MKThink, an architecture firm which apparently has a resident anthropologist, who is getting the firm to move beyond standard architectural practice and to consider ethnography as a method toward constructing better built environments.

MKThink describes itself as the ideas company for the built environment which has a core strength in optimising the potential of the physical environment to serve human goals and aspirations.

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For when things get personal…
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