19 October 2009

An Australian view on user-centred design

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Outside in
Damian Kernahan (featured earlier) just published his second article in Fast Thinking, an Australian innovation quarterly — this time on user-centred design.

“Web designers have had a focus on user-centred design and have used it successfully as a discipline for many years and any Google search you care to undertake will be littered with web page and digital references. So what is ‘user-centred design’ and why hasn’t it taken off in the mainstream of Australian business? Why haven’t Australian businesses embraced using a methodology that allows them to get up close and personal with their customers and truly understand their customers’ unmet needs and wants for both products and services? And what is the process for user-centred design and how can companies employ it to keep hold of their most valuable customers in a market where every customer is increasingly precious?”

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22 October 2017
Nudges that fail
Nudges that fail Cass R. Sunstein Behavioural Public Policy, 2017, 1(1), 4-25. doi:10.1017/bpp.2016.3 Why are some nudges ineffective, or at least less effective than choice architects hope and expect? Focusing primarily on default rules, this essay emphasizes two …
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Elizabeth Churchill, Google's Director of User Experience argues that there has never been a better time for an ethnographic embrace and a reconfiguration of what it means to render meaning into big and small data. …
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18 October 2017
Innovate through service design – The Innovation Center of Intesa Sanpaolo and Experientia for “Torino Design of the City”

by Erin O’Loughlin – Photos: Naz Kazazoglu In Turin, you only need to tell your taxi driver “Take me to the skyscraper” to end up at the impressive Innovation Center of the Intesa Sanpaolo bank, rising in the heart of Turin, with a fine view of the Turin hills and the Italian alps. Here on […]

17 October 2017
Richard Thaler’s Nobel Prize is a win for good design

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3 October 2017
Don’t miss Experientia at Torino Design of the City

Torino Design of the City is nearly here! Experientia will of course be part of this exciting week (10-16 October) of events, meetings, workshops, exhibitions and guided tours about design, and we warmly invite you to join us. The event is organised by the City of Turin and will take place in strategic city locations […]

1 October 2017
Half-day event on service design innovation in Turin

(This page will be regularly updated to reflect minor programme changes) To Innovate through Service Design – Conference for Torino Design of the City From 10 to 16 October, the City of Turin will host Torino Design of the City. This week of events, meetings, workshops, exhibitions and guided tours about design will take place in […]

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