2 April 2013

An uplifting experience – the ethnography of the elevator user experience

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Rebekah Rousi, a researcher of user psychology and PhD candidate of Cognitive Science at the University of Jyväskylä, Finland, describes on EthnographyMatters how the combination of qualitative and quantitative data collection was fruitful in her analysis of elevator usage.

“A few years ago a leading elevator design and manufacturing company gave me the task of examining how people experienced and interacted with elevators. The scope included everything from hall call buttons, to cabin interior design and perception of technical design. When given the brief, the artistic director noted country specific design features (or omissions) and even mentioned that there may be observable elevator habits I would want to take note of. Then, on our bidding a corporate-academic farewell she added that I might want to consider the psychology of the surrounding architectural environment. With that, I was left with a long list of to-do’s and only one method I could think of that would be capable of incorporating so many factors – ethnography. Ethnographic inquiry provides a framework in which the researcher’s own observations and experiences of the phenomenon under study – in this case elevator users’ behaviour in relation to the elevators, other users and the surrounding architectural environment – can be combined with “insiders’” opinions and insights.”

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11 October 2018
[Book] Ethnography for a data-saturated world
Ethnography for a data-saturated world Edited by Hannah Knox and Dawn Nafus Manchester University Press October 2018, 296 pages This edited collection aims to reimagine and extend ethnography for a data-saturated world. The book brings together leading scholars in …
10 October 2018
How SAP’s SuccessFactors used anthropology to understand its customers
As part of a new approach to user interfaces, Amy Wilson, Head of Product at SAP SuccessFactors, pulled designers together with behavioral scientists with backgrounds in cultural anthropology. The goal was to help the designers …
8 October 2018
IKEA’s fifth Life at Home report
Last week IKEA launched its fifth Life at Home global research report. Every year, the company sets out to understand more about what makes a better life at home by connecting with thousands of people …
1 October 2018
[Book] Left to Our Own Devices
Left to Our Own Devices: Outsmarting Smart Technology to Reclaim Our Relationships, Health, and Focus By Margaret E. Morris MIT Press, November 2018, 192 pages Unexpected ways that individuals adapt technology to reclaim what matters to them, from …
31 August 2018
What is going on with the weather? Reflections on gaps between data and experience
Moments when the experience of a blistering day turns public attention to the expertise of climate scientists brings Hannah Knox, associate professor of anthropology at University College London, to explore some of the thorniest of …
31 July 2018
Datafication and data fiction: Narrating data and narrating with data
Datafication and data fiction: Narrating data and narrating with data Paul Dourish, Edgar Gómez Cruz Big Data & Society Journal Sage Publications, July 4, 2018 Creative Commons Attribution, Non Commercial 4.0 License https://doi.org/10.1177/2053951718784083 Data do not speak for themselves. …
5 July 2018
People are your data
New York based writer Carrie Neill interviews tech ethnographer Tricia Wang on why the digital age means everyone (even non-researchers) should understand ”thick data". Any modern person who calls themselves an ethnographer or a qualitative researcher …
2 May 2018
[Book] Ethnographic Thinking
Ethnographic Thinking: From Method to Mindset by Jay Hasbrouck Routledge Press, December 2017 140 pages This book argues that ‘ethnographic thinking’―the thought processes and patterns ethnographers develop through their practice―offers companies and organizations the cultural insights they need to …

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4 October 2018
Bringing​ ​patients into focus at the Roche Innovation Summit

Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “​Transforming the Healthcare Experience Together​”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]

13 June 2018
Invito: DesAlps design thinking workshop per la tua startup

Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]

3 May 2018
Invito: DesAlps innovation workshop per le PMI del territorio piemontese

Experientia è lieta di invitare le piccole e medie imprese del territorio piemontese al: DesAlps Workshop #1: Il Design Thinking per le PMI Venerdì 18 maggio 2018 – dalle 9.00 alle 17.30 @ Rinascimenti Sociali | via Maria Vittoria 38, Torino Scopri i vantaggi che il Design Thinking può portare al tuo business per prepararvi […]

27 April 2018
Impact through Design – Event in Turin, Italy

(Scroll down for English) Come può il design generare impatto? In continuità con il summit International Days of Deans and Experts: Impact Through Design (Barcellona, aprile 2018) Torino ospita il primo evento dedicato alla prospettiva italiana sull’impatto generato attraverso il design in riferimento ai Sustainable Development Goals definiti dalle Nazioni Unite. Attori dell’ecosistema territoriale ed […]

26 February 2018
Designing Patient Solutions with Meaning: Review of technology and health apps for a better patient experience

Technology is radically changing the world of healthcare and acts at different levels in support of different stakeholders. There are several digital tools on the market (e.g. wearables, virtual reality, robotics, etc.), many of which work in integration with each other, for example, wearables connected to IOT applications. Experientia’s report provide an overview of some […]

22 December 2017
Happy new year 2018!
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