Rebekah Rousi, a researcher of user psychology and PhD candidate of Cognitive Science at the University of Jyväskylä, Finland, describes on EthnographyMatters how the combination of qualitative and quantitative data collection was fruitful in her analysis of elevator usage.
“A few years ago a leading elevator design and manufacturing company gave me the task of examining how people experienced and interacted with elevators. The scope included everything from hall call buttons, to cabin interior design and perception of technical design. When given the brief, the artistic director noted country specific design features (or omissions) and even mentioned that there may be observable elevator habits I would want to take note of. Then, on our bidding a corporate-academic farewell she added that I might want to consider the psychology of the surrounding architectural environment. With that, I was left with a long list of to-do’s and only one method I could think of that would be capable of incorporating so many factors – ethnography. Ethnographic inquiry provides a framework in which the researcher’s own observations and experiences of the phenomenon under study – in this case elevator users’ behaviour in relation to the elevators, other users and the surrounding architectural environment – can be combined with “insiders’” opinions and insights.”
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Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]
Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]