Design and anthropology have been seen together with increasing frequency over the last few years, but how do design and anthropology fit together in relation to industry? And, how does this pairing create insight? The team of This Anthro Life is joined by Dr. Natalie Hanson to explore these questions and more.
Dr. Hanson is anthropology who has worked at the intersection of business strategy, technology, social sciences, and design for nearly for about 20 years. She has worked at SAP, is currently at ZS Associates, and is the famous founder of the Anthrodesign community, which started as a list serve and now has its own Slack channel.
The conversation is about how software is a product of culture, the state of enterprise UX today, how she goes about selling research in the enterprise space, how that research may not always be perfect or live up to your expectations or desires of how a research project should go, and in the end how you really need to learn the language and needs of all stakeholders involved, be that the project sponsor, end-users, or whoever may be, to really build trust and create a successful project.
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