“Two important theories – which many of you may have heard of – shed new light on how we can better access the reality of how people behave and challenge some of our orthodox approaches. These theories give us direction on how we can get better estimates of future intentions but also suggest that we should move away from just exploring why the individual respondent did what they did, but rather explore more widely how the dynamics of others around them influence what they do.
The 2004 publication by James Surowiecki raises the interesting notion that group decision-making or estimation is much more accurate than individual decision-making. […] Whenever exploring future behaviour, we shouldn’t just focus on how the individual respondent intends to behave in the future but rather how they think others will behave. Collating these responses from a wide crowd is likely to therefore be more accurate. […]”
The second theory, which challenges our traditional focus on exploring how the individual makes decisions, is that of group behaviour. In his book ‘I’ll Have What She’s Having’, author Mark Earls makes the claim that in determining how decisions are made, the influence of other people is often far more significant than the individual’s process of weighing up what they should do.
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Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]
Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]