20 July 2014

Baking behavioral nudges into the products we own

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Maria Bezaitis, PhD and Principal Engineer of Intel’s User Experience Ethnographic Research Lab, discusses the Real World Web and how internet-enabled sensors will create new kinds of intimacies and engagements.

“Commitment and engagement are really powerful sentiments,” said Bezaitis. “The get to the heart of what’s important about our social relations – that we can experience commitment and engagement and the associated positive notions of dependency and obligation and loyalty. In our closest most important social ties, these are the values that are important to us.

“Today’s technologies – instrumented things, sensor networks, data – have the opportunity to deepen social relationships, to brings us new important kinds of social relationships that we don’t already have and to participate directly in those relations. When we start to think about our technologies as not simply providing incremental value – good recommendations or metrics for this or that problem – we give them room to grow.

“This is the future of smart. It’s no longer simply about speed, accuracy and connectedness, but about new kinds of intimacies, commitments and engagements with technologies and other people.”

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23 October 2017
Experientia is hiring! Service design intern
Service Design Intern: Lausanne, Switzerland and Turin, Italy Experientia, an international experience design consultancy, is looking for service design interns for our Turin, Italy office, to support research, concept development and design. The ideal candidate will be …
23 October 2017
Experientia is hiring! Senior Service Designer
Senior Service Designer: Lausanne, Switzerland and Turin, Italy (*) We are looking for service designers with outstanding design skills, methodical thinking, and experience in designing complex service ecosystems using a human-centered design methodology.   Required 2-5 years' experience …
23 October 2017
Experientia is hiring! Lead Service Designer
Lead Service Designer: Lausanne, Switzerland and Turin, Italy (*) Experientia is seeking a Senior Service Designer to lead service design projects from the Turin, Italy office (*) or the Lausanne, Switzerland office. The Senior Service Designer …
22 October 2017
Nudges that fail
Nudges that fail Cass R. Sunstein Behavioural Public Policy, 2017, 1(1), 4-25. doi:10.1017/bpp.2016.3 Why are some nudges ineffective, or at least less effective than choice architects hope and expect? Focusing primarily on default rules, this essay emphasizes two …
18 October 2017
Innovate through service design – The Innovation Center of Intesa Sanpaolo and Experientia for “Torino Design of the City”
by Erin O'Loughlin - Photos: Naz Kazazoglu In Turin, you only need to tell your taxi driver "Take me to the skyscraper" to end up at the impressive Innovation Center of the Intesa Sanpaolo bank, rising …
1 October 2017
Half-day event on service design innovation in Turin
(This page will be regularly updated to reflect minor programme changes) To Innovate through Service Design - Conference for Torino Design of the City From 10 to 16 October, the City of Turin will host Torino Design of …
1 October 2017
Google’s Director of User Experience on the power of ethnography in an era of Big Data
Elizabeth Churchill, Google's Director of User Experience argues that there has never been a better time for an ethnographic embrace and a reconfiguration of what it means to render meaning into big and small data. …
31 May 2017
IoT seeks to remake the fundamentals of our everyday lives
Murray Goulden writes in The Conversation that smart homes, wearables and the Internet of Things are indicative of the development of an entire class of technologies seeking to remake the fundamentals of our everyday lives. These …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

18 October 2017
Innovate through service design – The Innovation Center of Intesa Sanpaolo and Experientia for “Torino Design of the City”

by Erin O’Loughlin – Photos: Naz Kazazoglu In Turin, you only need to tell your taxi driver “Take me to the skyscraper” to end up at the impressive Innovation Center of the Intesa Sanpaolo bank, rising in the heart of Turin, with a fine view of the Turin hills and the Italian alps. Here on […]

17 October 2017
Richard Thaler’s Nobel Prize is a win for good design

by Erin O’Loughlin Richard Thaler’s 2017 Nobel Economics Prize on Monday was met with more buzz around the offices of our design agency than is usual for economics news. What people outside of the industry probably don’t realize is that service designers don’t think of Richard Thaler as an economist — instead, we consider him one of […]

3 October 2017
Don’t miss Experientia at Torino Design of the City

Torino Design of the City is nearly here! Experientia will of course be part of this exciting week (10-16 October) of events, meetings, workshops, exhibitions and guided tours about design, and we warmly invite you to join us. The event is organised by the City of Turin and will take place in strategic city locations […]

1 October 2017
Half-day event on service design innovation in Turin

(This page will be regularly updated to reflect minor programme changes) To Innovate through Service Design – Conference for Torino Design of the City From 10 to 16 October, the City of Turin will host Torino Design of the City. This week of events, meetings, workshops, exhibitions and guided tours about design will take place in […]

4 August 2017
The human side of autonomous cars — with Nissan Research’s Melissa Cefkin

Reposted from Medium Beyond the engineering challenge of creating cars that drive themselves lies the social challenge. Before autonomous cars are ready to navigate our roads, they must be able to navigate the vastly more complicated nuances of human behaviors and interactions — from that friendly nod that says “You first” at a four-way stop, to the […]

31 May 2017
 Intervista a Todd Harple di Intel sul tech-fashion

Ripostato da Medium – English version Il mondo del fashion sta diventando sempre di più digitale — e non si tratta solo di dispositivi da indossare, ma anche e soprattutto di abbigliamento, realizzato con tessuti in cui sono effettivamente integrati dei sensori in grado di misurare e monitorare il corpo di chi li veste. Dato che la […]

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