Design is becoming an applied behavioral science, and your art school background is no longer sufficient, says Jason Hreha, behavior designer and UX advisor.
“Fields like neuroscience are starting to come of age, and are beginning to give us insights into human decision making. Companies like Zynga are taking these academic findings and applying them to their products to induce addictive behaviors in millions of their users. Other companies, like Path, are taking findings in social psychology and sociology, like Dunbar’s Number, and using them to build compelling user experiences.
The good news is that you don’t need to get a PhD in neuroscience or psychology to start applying neuroscientific and psychological findings to your work. In fact, with two models of behavior, and one behavior-analysis method, you can start designing behavior-changing products tomorrow.
In this presentation [at SxSW], I am going to teach you the neuroscience of addiction (engagement behavior), and show you how an understanding of the human reward system can help you build more successful products. We will also cover BJ Fogg’s Behavior Model. With this understanding of behavior, we will then move on to Behavior Chain diagrams – my favorite tool for analyzing the behavior of any given website, product, or system. Finally, I will show you how to mine the academic literature for practical insights that you can then apply to your product design work.”
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Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]
Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]
Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015