8 March 2016

Behavioral modeling – Shaping cultural change and behavioral evolution

Be the first to share

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling.

Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more aware of the decisions they make, and to nudge them in the direction of more sustainable decisions.

Behavioral modeling helps us to understand people’s habits and decisions, so that designs and solutions can impact them in positive and lasting ways.

When do we use it?

We’ve successfully used behavioral modeling in many of our biggest projects, in sectors including finance (with clients like Fidelity, Intesa Sanpaolo and UniCredit Bank), healthcare (Intel, DesignSingapore Council), Sustainability (Sitra Finnish Innnovation Agency, Kortrijk Xpo, De-Ga and more) and automotive (Autumn, an EU-funded project). Whenever we’re dealing with human behaviors and how they interact with products, services and systems (which, after all, is always), behavioral modeling is a uniquely-placed tool to help us understand how people behave and why, and how they can reframe and evolve their behaviors.

Why does it matter?

Well, it means that our solutions are based on a real-life understanding, and not on assumptions.
We observe people, explore their daily contexts, and map their interactions with services, touchpoints, challenges and solutions. From this, we build models that show the patterns and influences that impact their actions, as well as the conditions and contexts that could nudge people towards healthier, more sustainable behaviors.

The result?
The result for our clients is solutions that resonate with their clients and that support them in navigating the choices they have to make. Very often this leads to drastic increases in uptake, faster interactions, and far fewers errors or abandoned activities.

To find out more, download this short presentation on our behavioral modeling techniques, or get in touch with one of our partners to discuss a business challenge.

Be the first to share
2 July 2017
To improve people’s health, listen to social scientists
With an ageing population, a rise in long-term conditions, growing health inequalities and a lack of political will to ensure that funding is increased in line with demand, the UK's National Health Service has been …
6 June 2017
Developing a mobile chatbot for a Pittsburgh museum
The people at Studio, the design, development and workflow laboratory at Carnegie Museums of Pittsburgh, are working on the design and the development of a "new kind of mobile museum experience". Because they would like the …
6 June 2017
First issue of Behavioural Public Policy now available for free online
Behavioural Public Policy is an interdisciplinary and international peer-reviewed journal devoted to behavioural research and its relevance to public policy. The study of human behaviour has recently taken on growing importance within many disciplinary specialties …
31 May 2017
Putting human thought behind chatbots
Business anthropologist Martha Bird's specialty is designing technologies that work for people, creating conversational user interfaces and chatbots that can serve different professional audiences across different geographies and different cultures. An interview excerpt: Why are people's …
31 May 2017
IoT seeks to remake the fundamentals of our everyday lives
Murray Goulden writes in The Conversation that smart homes, wearables and the Internet of Things are indicative of the development of an entire class of technologies seeking to remake the fundamentals of our everyday lives. These …
31 May 2017
A cultural approach to wearables (and the design opportunities it provides)
In January of this year, Sakari Tamminen and Elisabet Holmgren of the Finnish/USA innovation agency Gemic, published a paper on EPIC entitled "The Anthropology of Wearables: The Self, The Social, and the Autobiographical". A wide …
31 May 2017
 Intervista a Todd Harple di Intel sul tech-fashion
Ripostato da Medium - English version Il mondo del fashion sta diventando sempre di più digitale — e non si tratta solo di dispositivi da indossare, ma anche e soprattutto di abbigliamento, realizzato con tessuti in cui sono …
30 May 2017
Nesta, the UK’s innovation foundation, planning to embark in Turin, Italy
Today the print edition of the Italian newspaper Repubblica published an article with the title Nesta, i campioni dell’innovazione puntano su Torino. Below is the English translation (with English-language links added by us): Nesta, the champions …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

31 March 2017
Experientia guide to Milan Design Week 2017

It’s that time of year again – Milan’s don’t-miss event for the design community is here. If you’re looking to get inspired at Milan Design Week, then check out our top picks for the latest edition, from Experientia’s designers, strategists and partners. Milan might be best known for its busy streets, traditional cafés and world […]

12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

29 October 2016
Upcoming conference on design & sustainable innovation for smart cities

Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]

28 October 2016
Experientia’s President, Michele Visciòla, panel judge for MacArthur Foundation’s “100&Change” competition

The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

See all articles