8 March 2016

Behavioral modeling – Shaping cultural change and behavioral evolution

Be the first to share

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling.

Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more aware of the decisions they make, and to nudge them in the direction of more sustainable decisions.

Behavioral modeling helps us to understand people’s habits and decisions, so that designs and solutions can impact them in positive and lasting ways.

When do we use it?

We’ve successfully used behavioral modeling in many of our biggest projects, in sectors including finance (with clients like Fidelity, Intesa Sanpaolo and UniCredit Bank), healthcare (Intel, DesignSingapore Council), Sustainability (Sitra Finnish Innnovation Agency, Kortrijk Xpo, De-Ga and more) and automotive (Autumn, an EU-funded project). Whenever we’re dealing with human behaviors and how they interact with products, services and systems (which, after all, is always), behavioral modeling is a uniquely-placed tool to help us understand how people behave and why, and how they can reframe and evolve their behaviors.

Why does it matter?

Well, it means that our solutions are based on a real-life understanding, and not on assumptions.
We observe people, explore their daily contexts, and map their interactions with services, touchpoints, challenges and solutions. From this, we build models that show the patterns and influences that impact their actions, as well as the conditions and contexts that could nudge people towards healthier, more sustainable behaviors.

The result?
The result for our clients is solutions that resonate with their clients and that support them in navigating the choices they have to make. Very often this leads to drastic increases in uptake, faster interactions, and far fewers errors or abandoned activities.

To find out more, download this short presentation on our behavioral modeling techniques, or get in touch with one of our partners to discuss a business challenge.

Be the first to share
19 June 2018
The UK Government’s Data Ethics Framework
The UK Government's Data Ethics Framework guides the design of appropriate data use in government and the wider public sector. This guidance is aimed at anyone working directly or indirectly with data in the public …
13 June 2018
Invito: DesAlps design thinking workshop per la tua startup
Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l'opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 - dalle 9:30 alle …
9 June 2018
[Book] Radical Help – by Hilary Cottam
Radical Help - How we can remake the relationships between us and revolutionise the welfare state By Hilary Cottam Virago Publishing June 2018, 320 pages > Book talk at the RSA How should we live: how should we care for …
11 May 2018
[Book] Massive Codesign
Massive Codesign. A Proposal for a Collaborative Design Framework By Anna Meroni, Daniela Selloni and Martina Rossi Released with the Creative Commons License Attribution-NoDerivatives 3.0 Italia (CC BY-ND 3.0 IT) in the peer reviewed Design International series …
11 May 2018
A design lab is making rituals for secular people
At the Ritual Design Lab in Silicon Valley, a small team of “interaction designers” is working to generate new rituals for modern life, with an eye to user experience. Created by Kursat Ozenc and Margaret …
4 May 2018
[Book] Automating Inequality
Automating Inequality: How High-Tech Tools Profile, Police, and Punish the Poor By Virginia Eubanks St. Martin's Press, January 2018 272 pages The State of Indiana denies one million applications for healthcare, foodstamps and cash benefits in three years—because a …
3 May 2018
Invito: DesAlps innovation workshop per le PMI del territorio piemontese
Experientia è lieta di invitare le piccole e medie imprese del territorio piemontese al: DesAlps Workshop #1: Il Design Thinking per le PMI Venerdì 18 maggio 2018 - dalle 9.00 alle 17.30 @ Rinascimenti Sociali | via Maria …
2 May 2018
[Book] Ethnographic Thinking
Ethnographic Thinking: From Method to Mindset by Jay Hasbrouck Routledge Press, December 2017 140 pages This book argues that ‘ethnographic thinking’―the thought processes and patterns ethnographers develop through their practice―offers companies and organizations the cultural insights they need to …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

13 June 2018
Invito: DesAlps design thinking workshop per la tua startup

Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]

3 May 2018
Invito: DesAlps innovation workshop per le PMI del territorio piemontese

Experientia è lieta di invitare le piccole e medie imprese del territorio piemontese al: DesAlps Workshop #1: Il Design Thinking per le PMI Venerdì 18 maggio 2018 – dalle 9.00 alle 17.30 @ Rinascimenti Sociali | via Maria Vittoria 38, Torino Scopri i vantaggi che il Design Thinking può portare al tuo business per prepararvi […]

27 April 2018
Impact through Design – Event in Turin, Italy

(Scroll down for English) Come può il design generare impatto? In continuità con il summit International Days of Deans and Experts: Impact Through Design (Barcellona, aprile 2018) Torino ospita il primo evento dedicato alla prospettiva italiana sull’impatto generato attraverso il design in riferimento ai Sustainable Development Goals definiti dalle Nazioni Unite. Attori dell’ecosistema territoriale ed […]

26 February 2018
Designing Patient Solutions with Meaning: Review of technology and health apps for a better patient experience

Technology is radically changing the world of healthcare and acts at different levels in support of different stakeholders. There are several digital tools on the market (e.g. wearables, virtual reality, robotics, etc.), many of which work in integration with each other, for example, wearables connected to IOT applications. Experientia’s report provide an overview of some […]

22 December 2017
Happy new year 2018!
30 November 2017
New European study on e-Government initiatives

The latest eGovernment benchmark report of the European Commission shows significant improvement on cross-border availability of digital public services and accessibility of public websites from mobile devices in EU Member states. The study also indicates a need for improvement in transparency of public services delivery and use of supporting technology like eIDs or eDocuments. Performance […]

See all articles