On 6 June OgilvyChange, the specialist behavioural sciences practice of Ogilvy & Mather UK, hosted the second edition of Nudgestock, the “largest gathering of behavioural experts in the world”. The one day event on May 24 saw speakers from fields as wide ranging as behavioural finance, evolutionary theory, the science of magic and design discussing where theory and hypotheses has been creatively translated into successful behaviour change around the world.
The organisers have uploaded most of the speaker videos, of which we highlight a few:
Dr. Dan Lockton: Designing with people in behavioural change
Many approaches to behaviour change largely model humans as defective – bad at making decisions and in need of intervention. Yet most people, surprisingly, actually manage to get by. More often, design lets them down and produces barriers to behaviour.
Dan Lockton is a Senior Associate at the Helen Hamlyn Centre for Design, Royal College of Art.
Ed Gardiner: A recipe for making good ideas happen
Understanding how we tick is half the challenge, applying these insights in the real world is the real issue. We can now turn cutting edge science into real world products and interventions.
Ed Gardiner is the Head of the Behavioural Design Lab in partnership with the Warwick Business School.
Rob Teszka: Cognitive Psychology and Magic
Magicians have the uncanny ability to manipulate how people perceive the world. The study of attention and awareness reveals the efficiencies in the human brain. If we can understand why something fails, you can understand how it works.
Rob Teszka is a Cognitive Psychologist at Goldsmiths University and a Member of the Magic Circle.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]
This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]
Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]