4 April 2012

Book: Cross-Cultural Technology Design

Be the first to share

Cross-Cultural Technology Design
Creating Culture-Sensitive Technology for Local Users
by Huatong Sun
Hardback, 352 pages
Oxford University Press – Feb 2012
[Amazon link]

The demand and opportunity for cross-cultural technology design is rapidly rising due to globalization. However, all too often resulting technologies are technically usable, yet cannot be immediately put to meaningful use by users in their local, concrete contexts. Support for concrete user activities is frequently missing in design, as support for decontextualized actions is typically the focus of design. Sun examines this disconnect between action and meaning in cross-cultural technology design and presents an innovative framework, Culturally Localized User Experience (CLUE), to tackle this problem. Incorporating key concepts and methods from activity theory, British cultural studies, and rhetorical genre theory, the CLUE approach integrates action and meaning through a dialogical, cyclical design process to design technology that engages local users within culturally meaningful social practices.

Illustrated with five in-depth case studies of mobile text messaging use by college students and young professionals in American and Chinese contexts spanning years, Sun demonstrates that a technology created for culturally localized user experience mediates both instrumental practices and social meanings. She calls for a change in cross-cultural design practices from simply applying cultural conventions in design to engaging with social affordances based on a rich understanding of meaningful contextualized activity. Meanwhile, the vivid user stories at sites of technology-in-use show the power of “user localization” in connecting design and use, which Sun believes is essential for the success of an emerging technology like mobile messaging in an era of participatory culture.

This book will be of interest to researchers, students, practitioners, and anyone who wants to create culture-sensitive technology in this increasingly globalized world that requires advanced strategies and techniques for culturally localized, participatory design.

Be the first to share
15 November 2017
[Book] Designing Better Services: A Strategic Approach from Design to Evaluation
Designing Better Services: A Strategic Approach from Design to Evaluation by Francesca Foglieni, Beatrice Villari and Stefano Maffei (Polytechnic University of Milan) Springer International Publishing, 2018 VIII, 115 pages This book provides accessible, comprehensive guidance on service design and …
8 November 2017
Service design at BBVA bank
BBVA (an international financial institution with a presence in 35 countries, providing services to 70 million customers) was one of the sponsors of the Service Design Global Conference in Madrid last week. Derek White, BBVA’s …
3 October 2017
Don’t miss Experientia at Torino Design of the City
Torino Design of the City is nearly here! Experientia will of course be part of this exciting week (10-16 October) of events, meetings, workshops, exhibitions and guided tours about design, and we warmly invite you …
3 September 2017
[Book] Think like an anthropologist
Think Like An Anthropologist by Matthew Engelke Pelican, August 2017, 339 pages [Start reading - Amazon link] How does anthropology help us understand who we are? What can it tell us about culture, from Melanesia to the City of London? Why …
25 August 2017
Design Thinking is bullshit
Here is Pentagram partner and designer Natasha Jen's definition of design thinking: Design thinking packages a designer's way of working for a non-designer audience by codifying their processes into a prescriptive, step-by-step approach to creative problem …
25 August 2017
Design Thinking needs to think bigger
We live in a massively complex, intricately interconnected global system. And it’s increasingly impossible to be designers (or human beings) without taking into account how we affect and are, in turn, affected by all the …
29 July 2017
Data ethnographer: the most crucial design job of the future
Data inside of algorithms is incredibly symbiotic with the algorithm itself. In product design, the data fed to algorithms determines the characteristics of a product. This implies radical transparency and giving consumers access to an …
6 June 2017
Developing a mobile chatbot for a Pittsburgh museum
The people at Studio, the design, development and workflow laboratory at Carnegie Museums of Pittsburgh, are working on the design and the development of a "new kind of mobile museum experience". Because they would like the …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

20 November 2017
Experientia and Italian bank Intesa Sanpaolo announce innovative partnership

Wide ranging partnership also covers collaboration with design schools and public events on service design “Finding the way forward for independent design means building new business models for service design consultancies in the age of the company buy-out.” Michele Visciola, President, Experientia PRESS RELEASE It seems the business world is finally realising that service and […]

26 October 2017
Epic storytelling with video

Another EPIC conference come and gone, and no, we’re not using “epic” in the way under-10s use it about cool things on the internet. EPIC is the Ethnographic Praxis in Industry Conference, one of the most important annual events for practitioners of anthropology, ethnography and related disciplines. Ethnography is one of Experientia’s key methodologies, underpinning […]

23 October 2017
Experientia is hiring! Service design intern

Service Design Intern: Lausanne, Switzerland and Turin, Italy Experientia, an international experience design consultancy, is looking for service design interns for our Turin, Italy office, to support research, concept development and design. The ideal candidate will be a holistic thinker and designer, with a systems approach to enable complex service offerings, driven by an understanding […]

23 October 2017
Experientia is hiring! Senior Service Designer

Senior Service Designer: Lausanne, Switzerland and Turin, Italy (*) We are looking for service designers with outstanding design skills, methodical thinking, and experience in designing complex service ecosystems using a human-centered design methodology.   Required 2-5 years’ experience in service design and/or user experience design University and/or advanced degree(s) in Service Design, Interaction Design, User […]

23 October 2017
Experientia is hiring! Lead Service Designer

Lead Service Designer: Lausanne, Switzerland and Turin, Italy (*) Experientia is seeking a Senior Service Designer to lead service design projects from the Turin, Italy office (*) or the Lausanne, Switzerland office. The Senior Service Designer will have experience leading a team of behavioral analysts and service modelers in research and service design projects lasting […]

18 October 2017
Innovate through service design – The Innovation Center of Intesa Sanpaolo and Experientia for “Torino Design of the City”

by Erin O’Loughlin – Photos: Naz Kazazoglu In Turin, you only need to tell your taxi driver “Take me to the skyscraper” to end up at the impressive Innovation Center of the Intesa Sanpaolo bank, rising in the heart of Turin, with a fine view of the Turin hills and the Italian alps. Here on […]

See all articles