5 October 2006

Book: Designing Interactions by Bill Moggridge

Be the first to share

Designing Interactions
Digital technology has changed the way we interact with everything from the games we play to the tools we use at work.

Designers of digital technology products no longer regard their job as designing a physical object—beautiful or utilitarian—but as designing our interactions with it. In Designing Interactions (which is not only a book but also a DVD), Bill Moggridge, designer of the first laptop computer (the GRiD Compass, 1981) and a founder of the design firm IDEO, tells us stories from an industry insider’s viewpoint, tracing the evolution of ideas from inspiration to outcome.

Moggridge and his forty interviewees discuss why personal computers have windows in desktops, what made Palm’s handheld organizers so successful, what turns a game into a hobby, why Google is the search engine of choice, and why 30 million people in Japan choose the i-mode service for their cell phones. And Moggridge tells the story of his own design process and explains the focus on people and prototypes that has been successful at IDEO—how the needs and desires of people can inspire innovative designs and how prototyping methods are evolving for the design of digital technology.

The early chapters are mostly about invention of precedent setting designs, forming a living history. The center section is structured around topics, so that one can find several opinions collected together for comparison, about designing in a particular context. The later chapters move more towards the future, with trends, possibilities and conjectures. The introduction and final chapter combine to describe the approach to designing interactions that has evolved at IDEO. The book is illustrated with more than 700 images, with color throughout.

Says John Thackara in a short review of the book: “Gillian Crampton Smith answers the question, “What is Interaction Design?” The original designers of The Mouse tell us why and how they did it. There are fascinating encounters with Brenda (Computers as Theatere) Laurel and Will (The Sims) Wright. Larry Page and Sergey Brin describe how they made the ultimate less-is-more interface for Google. Service designers Live|Work, Fran Samalionis, and Takeshi Natsuno describe how they derive useful purposes for all this tech. Hiroshi Ishii, Durrell Bishop, Joy Mountford and Bill Gaver describe their ongoing efforts to design multi-sensorial computing. Moggridge concludes by discussing “Alternative Nows” with Dunne and Raby, John Maeda and Jun Rekimoto.”

On the website you can see small video segments of all interviews.

Be the first to share
22 October 2016
[Book] Org Design for Design Orgs
Org Design for Design Orgs: Building and Managing In-House Design Teams By Peter Merholz and Kristin Skinner Publisher: O'Reilly Media August 2016, 198 pages Design has become the key link between users and today’s complex and rapidly evolving digital …
18 October 2016
Behavioral economics, UX design and insurance
The key to unlocking the insurance industry, writes Richie Hecker in TechCrunch, is understanding behavioral economics. The most successful players in insurance tech, he says, will win by rounding the edges on existing products. "Don’t …
18 October 2016
Interaction Design is dead. What now?
Ralph Ammer argues that interaction design is based on technological thinking and restricted to profitable applications, and proposes a new direction, which he calls "Natural Design", centered around biological systems. The principles are: 1. Our designs …
18 October 2016
Flaws of the Smart City – A design friction kit
Flaws of the Smart City is a critical, workshop-tailored kit to explore the dark faces of the so-called Smart Cities. As any hardware or software piece, the connected cities embed flaws. This kit aims to …
16 October 2016
Study says aggressive drivers see autonomous cars as easy prey
Aggressive drivers are looking forward to sharing the road with autonomous cars as they believe they can cut in front of them easily. This is how Peter Campbell summarised in the Financial Times one of …
15 October 2016
New Masters in Interaction Design in Italy
Gillian Crampton Smith (among others former director of the legendary Interaction Design Institute Ivrea) and Philip Tabor (among others fomer director of the Bartlett School of Architecture) will direct a new Master in Interaction …
2 October 2016
IFTF uncovers seven new worker archetypes of the on-demand economy
Update: Read also this Fortune Magazine review of the study (as reported by BoingBoing). Institute for the Future, the Caiifornia-based independent, nonprofit strategic research group, releases a new report aimed at gaining a deeper understanding of …
26 September 2016
[Book] The Stuff of Bits
The Stuff of Bits - An Essay on the Materialities of Information By Paul Dourish MIT Press, April 2017 264 pages The central topic of The Stuff of Bits is the materialities of information. This term often brings to …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

See all articles