Ethnographic approaches associated with social and cultural anthropology are common currency in systems design. They are employed in academic and industrial research labs, consultancy firms, IT companies and design houses to understand user requirements, to develop design ideas, and to evaluate computing systems.
Doing Design Ethnography is about one particularly influential approach: ethnomethodologically informed or inspired ethnography. This approach focuses distinctively on the embodied work practices that people use to conduct their everyday activities and to concert them with others. It enables system developers to factor the social organisation of human activities into IT research and systems design, and to do so with respect to its real world, real time character.
Doing Design Ethnography is the first dedicated practical text explaining how to do ethnography in a design context. Particular emphasis is placed on doing to convey and elaborate the approach as a concrete job of work consisting of particular skills and competences that are responsive to the practical demands of systems development. The authors work through a range of examples to elaborate key aspects of the job, and offer practical guidelines for researchers and design practitioners who seek to do ethnography for systems design.
Andrew Crabtree (Associate Professor, School of Computer Science, University of Nottingham), Mark Rouncefield (Senior Research Fellow, Computing Department, Lancaster University) and Peter Tolmie (Senior Ethnographic Consultant, Mixed Reality Lab, University of Nottingham) draw on over 50 years of combined practical experience to creat this book, which will be of broad appeal to students and practitioners in Human-Computer Interaction, Computer Supported Cooperative Work and software engineering, providing valuable insights as to how to conduct ethnography and relate it to systems design.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Wide ranging partnership also covers collaboration with design schools and public events on service design “Finding the way forward for independent design means building new business models for service design consultancies in the age of the company buy-out.” Michele Visciola, President, Experientia PRESS RELEASE It seems the business world is finally realising that service and […]
Another EPIC conference come and gone, and no, we’re not using “epic” in the way under-10s use it about cool things on the internet. EPIC is the Ethnographic Praxis in Industry Conference, one of the most important annual events for practitioners of anthropology, ethnography and related disciplines. Ethnography is one of Experientia’s key methodologies, underpinning […]
Service Design Intern: Lausanne, Switzerland and Turin, Italy Experientia, an international experience design consultancy, is looking for service design interns for our Turin, Italy office, to support research, concept development and design. The ideal candidate will be a holistic thinker and designer, with a systems approach to enable complex service offerings, driven by an understanding […]
Senior Service Designer: Lausanne, Switzerland and Turin, Italy (*) We are looking for service designers with outstanding design skills, methodical thinking, and experience in designing complex service ecosystems using a human-centered design methodology. Required 2-5 years’ experience in service design and/or user experience design University and/or advanced degree(s) in Service Design, Interaction Design, User […]
Lead Service Designer: Lausanne, Switzerland and Turin, Italy (*) Experientia is seeking a Senior Service Designer to lead service design projects from the Turin, Italy office (*) or the Lausanne, Switzerland office. The Senior Service Designer will have experience leading a team of behavioral analysts and service modelers in research and service design projects lasting […]
by Erin O’Loughlin – Photos: Naz Kazazoglu In Turin, you only need to tell your taxi driver “Take me to the skyscraper” to end up at the impressive Innovation Center of the Intesa Sanpaolo bank, rising in the heart of Turin, with a fine view of the Turin hills and the Italian alps. Here on […]