19 June 2007

Book: Mobile Persuasion

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Mobile Persuasion
The mobile phone will soon become the most powerful channel for persuasion, more influential than TV, print, or the Internet.

Mobile Persuasion is a new book by the Stanford University Persuasive Technology Lab (blog). Edited by BJ Fogg and Dean Eckles, it presents 20 perspectives on how mobile devices can be designed to motivate and influence people—and how this emerging trend will change the way you live, work, and play.

The book is based on the Mobile Persuasion event that took place at Stanford University in February this year and brought together innovators, designers, and researchers interested in mobile technologies that change people’s beliefs and behaviors.

This April, the lab also hosted Persuasive Technology 2007, an academic conference on persuasive technology. The proceedings are now in process and should be available in August of 2007.

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