How technology boosts our cognitive abilities — making us smarter, more productive, and more creative than ever before It’s undeniable: technology is changing the way we think. But is it for the better? Amid a chorus of doomsayers, Clive Thompson votes yes. The Internet age has produced a radical new style of human intelligence, worthy of both celebration and investigation. We learn more and retain information longer, write and think with global audiences in mind, and even gain an ESP-like awareness of the world around us.
Modern technology is making us smarter and better connected, both as individuals and as a society. In Smarter Than You Think, Thompson documents how every technological innovation — from the printing press to the telegraph — has provoked the very same anxieties that plague us today. We panic that life will never be the same, that our attentions are eroding, that culture is being trivialized. But as in the past, we adapt, learning to use the new and retaining what’s good of the old.
Thompson introduces us to a cast of extraordinary characters who augment their minds in inventive ways. There’s the seventy-six-year-old millionaire who digitally records his every waking moment, giving him instant recall of the events and ideas of his life going back decades. There are the courageous Chinese students who mounted an online movement that shut down a $1.6 billion toxic copper plant. There are experts and there are amateurs, including a global set of gamers who took a puzzle that had baffled HIV scientists for a decade and solved it collaboratively — in only one month.
But Smarter Than You Think isn’t just about pioneers, nor is it simply concerned with the world we inhabit today. It’s about our future. How are computers improving our memory? How will our social “sixth sense” change the way we learn? Which tools are boosting our intelligence — and which ones are hindering our progress? Smarter Than You Think embraces and interrogates this transformation, offering a provocative vision of our shifting cognitive landscape.
Clive Thompson is a contributor for the New York Times Magazine and Wired. He also writes for Fast Company and appears regularly on many NPR programs, CNN, Fox News, and NY1, among other news outlets. He lives in Brooklyn, New York.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]
This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]
Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]