Austin Center for Design today published a new book focused on the role of design in social entrepreneurship. Titled Wicked Problems: Problems Worth Solving, the book is presented as a handbook for teaching, learning, and doing meaningful disruptive design work. The book includes an introduction to wicked problems, describing some of the challenges and opportunities of design-led entrepreneurial activities. The text describes the skills necessary for successful entrepreneurship, and offers both methods and curricula for learning how to engage with large scale humanitarian problems.
The book is available for free in its entirety online, at wickedproblems.com, and is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License, which allows anyone to use the contents for their own non-commercial purposes.
Author Jon Kolko described the book as both “a call to action and a granting of permission. I’ve found that many designers desperately seek meaning in their work, but for any number of reasons, don’t feel empowered to act as an entrepreneur. Instead, they find themselves in high-paying jobs at famous corporations and consultancies, but doing work that they find boring or, worse, harmful. This book says to those designers, ‘It’s OK to start your own company. It’s OK to do meaningful work. It’s OK to expect more from your life.”
Kolko, formerly a director and principle at global innovation firm frog design, is now the founder of Austin Center for Design (AC4D), a non-profit school in Austin. AC4D teaches interaction design and social entrepreneurship, and graduates from the program go on to form their own double-bottom line companies. Kolko explained that “This book is a glimpse of what we’re thinking about at AC4D. It’s about working on problems that matter; it’s about problems worth solving. We’ve made the full text of the book available online for free in order to help advance the discussion of design-led social entrepreneurship.”
See also: Core77 book review
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Wide ranging partnership also covers collaboration with design schools and public events on service design “Finding the way forward for independent design means building new business models for service design consultancies in the age of the company buy-out.” Michele Visciola, President, Experientia PRESS RELEASE It seems the business world is finally realising that service and […]
Another EPIC conference come and gone, and no, we’re not using “epic” in the way under-10s use it about cool things on the internet. EPIC is the Ethnographic Praxis in Industry Conference, one of the most important annual events for practitioners of anthropology, ethnography and related disciplines. Ethnography is one of Experientia’s key methodologies, underpinning […]
Service Design Intern: Lausanne, Switzerland and Turin, Italy Experientia, an international experience design consultancy, is looking for service design interns for our Turin, Italy office, to support research, concept development and design. The ideal candidate will be a holistic thinker and designer, with a systems approach to enable complex service offerings, driven by an understanding […]
Senior Service Designer: Lausanne, Switzerland and Turin, Italy (*) We are looking for service designers with outstanding design skills, methodical thinking, and experience in designing complex service ecosystems using a human-centered design methodology. Required 2-5 years’ experience in service design and/or user experience design University and/or advanced degree(s) in Service Design, Interaction Design, User […]
Lead Service Designer: Lausanne, Switzerland and Turin, Italy (*) Experientia is seeking a Senior Service Designer to lead service design projects from the Turin, Italy office (*) or the Lausanne, Switzerland office. The Senior Service Designer will have experience leading a team of behavioral analysts and service modelers in research and service design projects lasting […]
by Erin O’Loughlin – Photos: Naz Kazazoglu In Turin, you only need to tell your taxi driver “Take me to the skyscraper” to end up at the impressive Innovation Center of the Intesa Sanpaolo bank, rising in the heart of Turin, with a fine view of the Turin hills and the Italian alps. Here on […]