Brains, Behavior and Design is a group of IIT Institute of Design students appling findings from the fields of cognitive psychology and behavioral economics to the design process.
It is not clear to what extent the group is still active now, but the site is still alive.
The Brains, Behavior & Design Group is dedicated to exploring how insights from the fields of cognitive psychology and behavioral economics can be used to design better products, services, experiences, and business strategies.
The group is composed of interaction designers, design researchers and design strategists who each came to the field with a range of backgrounds (HCI, advertising, education, finance). We intersect in our two core beliefs that the better we understand people the better we can design for them, and this understanding gains value when it’s transformed into actionable insights.
Niki Pfarr (who is now at The Artefact Group and was featured on this blog earlier today) was one of the members.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]
Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015
As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]
A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]
Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]