Intel’s resident futurist reflects on how the steampunk culture offers clues to building a better tomorrow.
“Steampunk reveals three relationships that people want with their technology. First, they want their technology to have a sense of humor. Humor and jokes give us a way to connect with and understand each other. Also, humor is a great cultural indicator that we understand each other. Studies show that if I can make you laugh, you not only think I’m smarter but also feel a deeper human connection to me. If we want to have a closer relationship to these technologies that are filling our lives, it makes sense that we would want them to get our sense of humor and make us laugh.
Second, people want their technology to have a sense of history. History is the on-ramp to the future. Only by understanding where we have come from can we make sense of where we are going. It might surprise you to realize that a pocket watch is a lot like an iPhone. We carry both around in our pockets. Both give their owners an advantage over other people who may not have them. But there is one difference: a pocket watch was designed to be handed down from generation to generation. An iPhone is designed to be refreshed from generation to generation. For an increasing number of people this doesn’t work. They want their devices to have grounding in history, a connection to the past so we can have a clearer view of our future.
Finally, people want their technology to have a sense of humanity. They want their devices to understand them as individuals. If you sleep with your smartphone next to your bed you want it to know who you are when you wake up in the morning. As our devices become increasingly smarter and central to our lives, we want these devices to understand us as individuals, not as consumers.”
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]
Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]