17 May 2010

Bringing behavioural change from lab to studio

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Dan Lockton
Nick Marsh recently published an article with Dan Lockton in the fourth edition of Touchpoint, the Service Design Network journal.

The issue is completely focused on the relationship between service design and behaviour change, but unfortunately the content is not available online.

Marsh published his conversation with Lockton about using the ‘design with intent’ behaviour change lenses in a service design consultancy (also published in the journal).

“Design influences behaviour, whether it’s planned or not. Service Design has a great opportunity to lead the emerging field of design for behavioural change, helping guide and shape ex- periences to benefit users, service providers and wider society. In this article, presented as an evolving conversation between research and practice, Nick Marsh (EMC Consulting) and Dan Lockton (Brunel University) discuss and explore design pat- terns for influencing behaviour through Service Design, and how Service Designers and academics can work together for social benefit.”

Read interview

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