14 September 2007

BT’s Crossing the Divide project

Be the first to share

BT
BT (British Telecommunications plc) is setting up an initiative, called the Crossing the Divide Project, to find out why some people resist using the internet, reports the BBC News website.

The project will employ psychologists to closely study a small group of people to reveal what stops them joining the net-using majority.

The BT project website provides further insight:

For millions in the UK, the online social networking phenomenon, commonly referred to as web 2.0, has really brought the internet to life. People can now go online to access hundreds of services that make their lives easier and help to connect them to friends and family around the world. But 33 per cent of adults are still not online and remain excluded from the increasing number of web-based resources, services and information that many of us take for granted.

The digital divide is not always about a lack of access to the internet. From our work with the charity Citizens Online, we know that some of the biggest barriers are fear and lack of confidence.

To understand these fears and how to overcome them, BT is running a two month trial with participants across the UK. Individuals who have never had access to the internet are being given the technology and support to explore the web for the first time. They are recording their journeys and, at the end of the trial, their experiences will be shared with government, charities and other businesses to see how the process can be scaled-up in future to bring the benefits of the internet to more and more people across the UK.

View project video

Be the first to share
1 May 2016
Report: User Experience and Usability in Complex Systems
User Experience and Usability in Complex Systems Final Report 1/2015 FIMECC (Finnish Metals and Engineering Competence Cluster) November 2015, 225 pages Five years ago, some of Finland’s metals and engineering industry companies were looking for new ways to tackle …
30 April 2016
Security versus UX
Gwendolyn Betts explores how to reconcile one of the biggest challenges in interface design: security versus user experience. Betts writes that it is not uncommon for security measures to be tacked on at the end as …
21 April 2016
The product design of IoT
As more and more ‘Internet of Things’ products come into the market, most, if not all will come with significant challenges. The key to overcoming any obstacles, writes Joe Johnston, VP Experience Innovation for Universal …
8 April 2016
Markus Giesler on customer experience design
At Experientia, we live the mantra that experience design is always contextual experience design. Understanding and designing for people within a culture, a context and how people evolve and change within these, is at the …
8 April 2016
Welcome to the ‘unstore’ of the future: retailers go experiential
As technology enables ad blocking online and ad skipping on TV, marketers are increasingly searching for ways to better engage consumers in person, Adrianne Pasquarelli explains. As consumers get more comfortable with e-commerce, marketers are …
8 April 2016
On the need for ethnography in user experience design
Michael Thomas of Ford Motor Company argues in a thoughtful personal piece that User Experience design is greatly enhanced by establishing classical ethnographic methods as foundational for defining the domain of design intervention. How can UX …
2 April 2016
Special Issue: Digitised Health, Medicine and Risk
Health Risk & Society is a new international scholarly journal devoted to a theoretical and empirical understanding of the social processes which influence the ways in which risks are taken, communicated, assessed and managed in …
1 April 2016
Two appealing books by designer Robert Curedale
This morning we received two books by designer Robert Curedale (who seems to be an extremely productive writer): ​Comprehensive step-by-step Guide to Experience Maps Journey Maps - Blueprints - Empathy Maps Design Community College Inc. March 2016 400 pages Customers choose …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

1 March 2016
Singapore’s main newspaper on Experientia’s design with the elderly

Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]

18 January 2016
Experientia website completely reshaped

Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]

1 January 2016
For when things get personal…
13 October 2015
Experientia report: Design for ageing gracefully

Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015

See all articles