Traditionally the notion of ‘business’ is perceived incongruent with the values of think tanks, writes Melanie Rayment. Those in academia, the third sector, and government policy makers often distinguish themselves in their pursuit of knowledge and positive social change from corporations, where values can be reinterpreted at the sight of poor economic performance.
As a think tanker, the reports you provide might appear like your product. However, what people are ‘investing in’ is your knowledge, answers to policymakers’ questions, public events, monitoring and evaluation of policy, and the constant development of knowledge and skills of your audiences in a cycle of co-creating value.
Therefore, as people’s overall service expectations rise collectively in both our interactions with governments and business, so does the need for think tanks to address and analyse their level of ‘service’ to their audiences.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
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(Scroll down for English) Come può il design generare impatto? In continuità con il summit International Days of Deans and Experts: Impact Through Design (Barcellona, aprile 2018) Torino ospita il primo evento dedicato alla prospettiva italiana sull’impatto generato attraverso il design in riferimento ai Sustainable Development Goals definiti dalle Nazioni Unite. Attori dell’ecosistema territoriale ed […]
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