The idea of a unified reputation currency is starting to take hold online, writes Josh Klein in the blog of the Harvard Business Review.
“With broad agreement that reputation is a form of value, and various mechanisms already existing to score people and institutions on it, convergence on one metric seems achievable—even inevitable.
It’s an enormously appealing idea. Imagine you could type in my name or email address or social software account and get a single number by which to judge whether you should do business with me—or indeed whether you should bother reading my point of view. What if, as a business, you could get a single number to determine how much to discount your product for a particular customer (because they might promote the product if they like it) or better yet, increase the price for those unlikely to enhance its appeal to others? Regardless of your motivation, having a single number to replace what would be a messy evaluation would be a huge convenience that computers seem ideally suited to provide.
But the idea is fatally flawed. As someone who is subject to hysterical bouts of techno-utopianism myself, I can recognize the signs. We want a single number to evaluate other people by, and it really, really, really seems possible, so it must be so. Except that it isn’t.
It’s nearly impossible firstly because reputation is so deeply context-dependent.”
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Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]
Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]
Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]
The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]
The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]
This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]