29 June 2007

Carphone Warehouse study on the role of mobile phones in our daily lives

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Carphone Warehouse
UK retailer Carphone Warehouse published the latest findings from Mobile Life revealing the strength of people’s attachment to their phones as well as how they have become integral to modern day life.

The study, which was done in conjunction with the London School of Economics (LSE) and Lord Philip Gould, also includes the results of a unique ethnographic experiment depriving 24 people of their phones for a week to better understand how they shape our behaviour.

Findings

  • One in three people would not give up their mobile phone for a million pounds or more, with women leading the way on those most likely to refuse.
  • 76% of people believe it is now a social requirement to have a mobile phone.
  • 85% of people think having a mobile phone is vital to maintaining their quality of life.
  • One in five 16-24 year olds think having a mobile phone decreases their quality of life.
  • Most young adults who took part in the ethnographic experiment felt mobile phones were not just a tool, but a critical social lifeline for feeling part of a friendship group.
  • Most of 16-24 year olds would rather give up alcohol, chocolate, sex, tea or coffee than live without their mobile phone for a month.

Read press release
Go to Mobile Life website (with report downloads and videos)

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