29 June 2007

Carphone Warehouse study on the role of mobile phones in our daily lives

Be the first to share

Carphone Warehouse
UK retailer Carphone Warehouse published the latest findings from Mobile Life revealing the strength of people’s attachment to their phones as well as how they have become integral to modern day life.

The study, which was done in conjunction with the London School of Economics (LSE) and Lord Philip Gould, also includes the results of a unique ethnographic experiment depriving 24 people of their phones for a week to better understand how they shape our behaviour.

Findings

  • One in three people would not give up their mobile phone for a million pounds or more, with women leading the way on those most likely to refuse.
  • 76% of people believe it is now a social requirement to have a mobile phone.
  • 85% of people think having a mobile phone is vital to maintaining their quality of life.
  • One in five 16-24 year olds think having a mobile phone decreases their quality of life.
  • Most young adults who took part in the ethnographic experiment felt mobile phones were not just a tool, but a critical social lifeline for feeling part of a friendship group.
  • Most of 16-24 year olds would rather give up alcohol, chocolate, sex, tea or coffee than live without their mobile phone for a month.

Read press release
Go to Mobile Life website (with report downloads and videos)

Be the first to share
10 March 2017
How many users are enough in user research?
The British consumer cooperative Co-op uses both qualitative and quantitative approaches to make decisions about products. While quantitative research is best when you want to understand the scale of something (such as how many users …
2 March 2017
Understanding life’s speed from an anthropological perspective
The latest issue of the Cultural Anthropology journal features a new contribution to the journal’s Openings and Retrospectives section: an Openings collection, "Speed," edited by Vincent Duclos, Tomás Sánchez Criado, and Vinh-Kim Nguyen. In their …
2 March 2017
[Report] How US youth navigate the news landscape
Yesterday, the New York research institute Data & Society released the report How Youth Navigate the News Landscape (download) that explores how young people use mobile devices, messaging apps, and social media to consume breaking …
1 March 2017
[OECD Publication] Behavioural Insights and Public Policy
Behavioural Insights and Public Policy: Lessons from Around the World OECD, March 2017 408 pages “Behavioural insights”, or insights derived from the behavioural and social sciences, including decision making, psychology, cognitive science, neuroscience, organisational and group behaviour, are …
28 February 2017
Organizational culture as lazy sensemaking
Laura A. McNamara describes what ethnographers can do about the cultural equivalent of the fundamental attribution error, also known as correspondence bias. "It’s a common category error (at least among the Western psych undergrads who volunteer …
28 February 2017
How technology gets us hooked
From a young age, humans love to press buttons that light up and make a noise. The thrill of positive feedback lies at the heart of addiction to gambling, games, and social media, reports Adam …
19 January 2017
Anthropologist Sally Applin on the automation of qualitative methods
Anthropology and its methodologies cannot easily be automated. However, both design and engineering based organizations are attempting it. Anthropologist Sally A. Applin argues that this is based in part on historic legacy systems, a misunderstanding …
19 January 2017
Social science must return to qualitative research to understand social and political shifts
Social science has become increasingly beholden to analysis derived from big data: large numerical sets analysed computationally, write Pamela Prickett and Elaine Howard Ecklund of Rice University. This, they say, "has brought us much insight …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

29 October 2016
Upcoming conference on design & sustainable innovation for smart cities

Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]

28 October 2016
Experientia’s President, Michele Visciòla, panel judge for MacArthur Foundation’s “100&Change” competition

The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

See all articles