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Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
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Advertising

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

29 October 2016
Upcoming conference on design & sustainable innovation for smart cities

Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]

28 October 2016
Experientia’s President, Michele Visciòla, panel judge for MacArthur Foundation’s “100&Change” competition

The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

20 January 2016

Forrester Research: Mobile marketing companies lack ethnographic capabilities

In June 2015, Google commissioned Forrester Consulting to evaluate how prepared mobile marketers are to deliver to consumers during quick mobile “moments” – i.e. — instances when they reflexively turn to their devices to act on a need to learn, discover, find, or buy something. In conducting 234 online surveys and four in-depth interviews with […]

30 March 2015

MIT Technology Review special report on persuasive technology

The MIT Technology Review has just published a special business report on persuasive technology, i.e. how technologies from smartphones to social media are used to influence our tastes, behavior, and even habits. Free registration is required to read all the articles. Technology and Persuasion Persuasive technologies surround us, and they’re growing smarter. How do these […]

20 August 2014

Facebook uses ethnography to deliver more relevant ads

“As researchers focusing on Facebook’s advertising, we led research trips with a cross-functional team of product managers, marketers, and engineers to Indonesia, Turkey, and South Africa to develop a solid understanding of cultural differences across these countries. […] Forming a richer understanding of how businesses and people connect with each other—both on and off of […]

20 December 2013

Screen Life: The View from the Sofa

A new study carried out for Thinkbox by COG Research and designed to help the advertising community understand the context of multi-screening (watching TV and simultaneously using an internet-connected device such as a laptop, smartphone or tablet). Using a combination of research techniques which examined over 700 hours of TV viewing gathered from filming the […]

24 October 2013

Is UX design the next big thing?

UX design explained for advertisers: “Here is where the world of communication and the world of computing starts to merge in intent. Systems are to be used. Products are to be experienced. Users and consumers are the rulers. Technology, if it has to gain acceptance and become successful, needs to provide a great user experience. […]

10 February 2013

Interview with Michael Griffiths, Director of Ethnographic Research, Ogilvy & Mather China

Michael B Griffiths is Director of Ethnography at Ogilvy & Mather, Greater China, Associate Research Fellow, White Rose East Asia Centre, and External Research Associate, Centre for International Business, University of Leeds, UK. He is also the author of the recent book Consumers and Individuals in China: Standing Out, Fitting In. Book abstract: Breaking new […]

11 January 2013

How research misses the human behind the demographic

Deutsch’s Douglas Van Praet discusses how focus-group feedback, and the whole notion of the consumer, are misguided and how research should focus on understanding the unconscious and improving human lives. “How [market] research studies are done is at sharp odds with what science now knows. The elephant in the room is that the vast majority […]

2 October 2012

Anthropological study by Google on our magic relationship with mobile devices

What is the emotional relationship people truly have with the mobile space and how they make meaning there? To answer this, Google conducted an anthropological study to gain a better understanding of how people feel about, relate to and find meaning in the mobile space, and how brands can engage their consumers in more emotionally […]

10 June 2012

Marty Kaplan: From Attention to Engagement (video)

Barcelona Media, an interdisciplinary center of research and innovation, hosted Lear Center director Marty Kaplan to speak at its 10th anniversary celebration on March 6, 2012. His talk was titled “From Attention to Engagement: The Transformation of the Content Industry.” Digital technology has increased competition for audience attention, increased audience control of media, and fragmented […]

7 June 2012

Does your phone know how happy you are?

Kit Eaton explores the coming of age of the emotion-recognition industry. “Because the smartphones we all carry contain sophisticated computing power, cloud computing connections and, increasingly, a front-facing webcam, it’s easy to see that the next generation of advertising will determine how you’re feeling and subsequently serve up information related to your mood. And it’s […]

27 March 2012

I’m being followed: how Google (and 104 other companies) are tracking us on the web

Who are these companies and what do they want from me? Alexis Madrigal’s voyage into the invisible business that funds the web. “This morning, if you opened your browser and went to NYTimes.com, an amazing thing happened in the milliseconds between your click and when the news about North Korea and James Murdoch appeared on […]

6 August 2011

How to determine what media airline passengers will choose while travelling

Kevin Miller, global head of insight at in-flight magazine publisher Ink discusses how the environment impacts airline travellers psychologically and in turn affects their choice of media. “The airline passenger journey, from home to boarding the plane and beyond, is a dynamic and emotional experience, with many media messages and retail choices along the way. […]

20 November 2010

Peter Merholz on advertising and marketing agencies delivering UX design

Peter Merholz, president of Adaptive Path, has written a long and eloquent rant against advertising and marketing agencies proclaiming to do user experience design. These agencies, he says, do not come at user experience from an honest place. “Ad agencies, in particular, are soulless holes, the precepts of whose business runs wholly contrary to good […]

27 March 2010

AP’s ethnographic studies look for solutions to news and ad “fatigue”

A new study by the Associated Press has come to the conclusion that consumers are “tired, even annoyed, by the current experience of advertising,” and that, as a result, they don’t trust very much of it. But at the same time, AP found, consumers do want information relevant to their needs, as well as ways […]

5 December 2009

Bill Buxton, Martin Raymond & Anna Kirah presentations – Imagine 09

Bill Buxton, Martin Raymond and Anna Kirah were some of the speakers at Imagine09, a conference organised by Microsoft Advertising on 28 October in London. Living in the age of turbulence Anna Kirah, partner, CPH Design (and former senior design anthropologist, Microsoft Corporation) Anna explores how advertisers can flourish in the new Age of Turbulence […]

3 November 2009

The Times’ Innovation Portfolio

The New York Times interactive group creates an online encyclopedia of all their stunning inventions, reports Cliff Kuang on Fast Company. “The Times interactive team has been creating path-breaking experiments in infographics and interaction design. All of which are now collected in its terrific new Innovation Portfolio. The pieces called out on the site–each of […]

2 March 2009

Mapping a new, mobile internet

Business Week reports on how a nascent industry involving the likes of Google and Nokia is pinpointing the movements and behaviors of millions of cell-phone users. “Marketers have long dreamed of zeroing in on shoppers, whether in a mall or a competitor’s store, and hitting them with targeted ads or coupons. (The privacy implications are […]

10 December 2008

Whitepaper: The glittering allure of the mobile society

Mobile advertising specialist Alan Moore, founder of the communication consultancy SMLXL, was asked by Microsoft US to write a paper on the future of the mobile society. It is available as a whitepaper. “When it comes to mobile telecommunications, it is often said that what works in one country, does not work in another. I […]

31 October 2008

Nokia on somebody else’s phone

Somebody else’s phone is a new Nokia campaign advertised in London that does a great job of depicting the life of an early to mid twenty year-old through their text messages, MMS and pictures. (via Alexandra Deschamps-Sonsino)

18 September 2008

The end of consumer surveys?

Advertising Age is waking up to a situation which for us in the experience design community has been apparent for many years: simple question-and-answer consumer surveys are not sufficient to be “in touch with the lifestyles of consumers”. “After issuing dire warnings about the future of consumer surveys, the two biggest advertisers and buyers of […]

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