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Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
Searched by tag:

Advertising

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

1 March 2016
Singapore’s main newspaper on Experientia’s design with the elderly

Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]

18 January 2016
Experientia website completely reshaped

Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]

1 January 2016
For when things get personal…
20 January 2016

Forrester Research: Mobile marketing companies lack ethnographic capabilities

In June 2015, Google commissioned Forrester Consulting to evaluate how prepared mobile marketers are to deliver to consumers during quick mobile “moments” – i.e. — instances when they reflexively turn to their devices to act on a need to learn, discover, find, or buy something. In conducting 234 online surveys and four in-depth interviews with […]

30 March 2015

MIT Technology Review special report on persuasive technology

The MIT Technology Review has just published a special business report on persuasive technology, i.e. how technologies from smartphones to social media are used to influence our tastes, behavior, and even habits. Free registration is required to read all the articles. Technology and Persuasion Persuasive technologies surround us, and they’re growing smarter. How do these […]

20 August 2014

Facebook uses ethnography to deliver more relevant ads

“As researchers focusing on Facebook’s advertising, we led research trips with a cross-functional team of product managers, marketers, and engineers to Indonesia, Turkey, and South Africa to develop a solid understanding of cultural differences across these countries. […] Forming a richer understanding of how businesses and people connect with each other—both on and off of […]

20 December 2013

Screen Life: The View from the Sofa

A new study carried out for Thinkbox by COG Research and designed to help the advertising community understand the context of multi-screening (watching TV and simultaneously using an internet-connected device such as a laptop, smartphone or tablet). Using a combination of research techniques which examined over 700 hours of TV viewing gathered from filming the […]

24 October 2013

Is UX design the next big thing?

UX design explained for advertisers: “Here is where the world of communication and the world of computing starts to merge in intent. Systems are to be used. Products are to be experienced. Users and consumers are the rulers. Technology, if it has to gain acceptance and become successful, needs to provide a great user experience. […]

10 February 2013

Interview with Michael Griffiths, Director of Ethnographic Research, Ogilvy & Mather China

Michael B Griffiths is Director of Ethnography at Ogilvy & Mather, Greater China, Associate Research Fellow, White Rose East Asia Centre, and External Research Associate, Centre for International Business, University of Leeds, UK. He is also the author of the recent book Consumers and Individuals in China: Standing Out, Fitting In. Book abstract: Breaking new […]

11 January 2013

How research misses the human behind the demographic

Deutsch’s Douglas Van Praet discusses how focus-group feedback, and the whole notion of the consumer, are misguided and how research should focus on understanding the unconscious and improving human lives. “How [market] research studies are done is at sharp odds with what science now knows. The elephant in the room is that the vast majority […]

2 October 2012

Anthropological study by Google on our magic relationship with mobile devices

What is the emotional relationship people truly have with the mobile space and how they make meaning there? To answer this, Google conducted an anthropological study to gain a better understanding of how people feel about, relate to and find meaning in the mobile space, and how brands can engage their consumers in more emotionally […]

10 June 2012

Marty Kaplan: From Attention to Engagement (video)

Barcelona Media, an interdisciplinary center of research and innovation, hosted Lear Center director Marty Kaplan to speak at its 10th anniversary celebration on March 6, 2012. His talk was titled “From Attention to Engagement: The Transformation of the Content Industry.” Digital technology has increased competition for audience attention, increased audience control of media, and fragmented […]

7 June 2012

Does your phone know how happy you are?

Kit Eaton explores the coming of age of the emotion-recognition industry. “Because the smartphones we all carry contain sophisticated computing power, cloud computing connections and, increasingly, a front-facing webcam, it’s easy to see that the next generation of advertising will determine how you’re feeling and subsequently serve up information related to your mood. And it’s […]

27 March 2012

I’m being followed: how Google (and 104 other companies) are tracking us on the web

Who are these companies and what do they want from me? Alexis Madrigal’s voyage into the invisible business that funds the web. “This morning, if you opened your browser and went to NYTimes.com, an amazing thing happened in the milliseconds between your click and when the news about North Korea and James Murdoch appeared on […]

6 August 2011

How to determine what media airline passengers will choose while travelling

Kevin Miller, global head of insight at in-flight magazine publisher Ink discusses how the environment impacts airline travellers psychologically and in turn affects their choice of media. “The airline passenger journey, from home to boarding the plane and beyond, is a dynamic and emotional experience, with many media messages and retail choices along the way. […]

20 November 2010

Peter Merholz on advertising and marketing agencies delivering UX design

Peter Merholz, president of Adaptive Path, has written a long and eloquent rant against advertising and marketing agencies proclaiming to do user experience design. These agencies, he says, do not come at user experience from an honest place. “Ad agencies, in particular, are soulless holes, the precepts of whose business runs wholly contrary to good […]

27 March 2010

AP’s ethnographic studies look for solutions to news and ad “fatigue”

A new study by the Associated Press has come to the conclusion that consumers are “tired, even annoyed, by the current experience of advertising,” and that, as a result, they don’t trust very much of it. But at the same time, AP found, consumers do want information relevant to their needs, as well as ways […]

5 December 2009

Bill Buxton, Martin Raymond & Anna Kirah presentations – Imagine 09

Bill Buxton, Martin Raymond and Anna Kirah were some of the speakers at Imagine09, a conference organised by Microsoft Advertising on 28 October in London. Living in the age of turbulence Anna Kirah, partner, CPH Design (and former senior design anthropologist, Microsoft Corporation) Anna explores how advertisers can flourish in the new Age of Turbulence […]

3 November 2009

The Times’ Innovation Portfolio

The New York Times interactive group creates an online encyclopedia of all their stunning inventions, reports Cliff Kuang on Fast Company. “The Times interactive team has been creating path-breaking experiments in infographics and interaction design. All of which are now collected in its terrific new Innovation Portfolio. The pieces called out on the site–each of […]

2 March 2009

Mapping a new, mobile internet

Business Week reports on how a nascent industry involving the likes of Google and Nokia is pinpointing the movements and behaviors of millions of cell-phone users. “Marketers have long dreamed of zeroing in on shoppers, whether in a mall or a competitor’s store, and hitting them with targeted ads or coupons. (The privacy implications are […]

10 December 2008

Whitepaper: The glittering allure of the mobile society

Mobile advertising specialist Alan Moore, founder of the communication consultancy SMLXL, was asked by Microsoft US to write a paper on the future of the mobile society. It is available as a whitepaper. “When it comes to mobile telecommunications, it is often said that what works in one country, does not work in another. I […]

31 October 2008

Nokia on somebody else’s phone

Somebody else’s phone is a new Nokia campaign advertised in London that does a great job of depicting the life of an early to mid twenty year-old through their text messages, MMS and pictures. (via Alexandra Deschamps-Sonsino)

18 September 2008

The end of consumer surveys?

Advertising Age is waking up to a situation which for us in the experience design community has been apparent for many years: simple question-and-answer consumer surveys are not sufficient to be “in touch with the lifestyles of consumers”. “After issuing dire warnings about the future of consumer surveys, the two biggest advertisers and buyers of […]

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