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Architecture

Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
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Architecture

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

30 September 2016

The Adaptive Reuse Toolkit

The Adaptive Reuse Toolkit – How Cities Can Turn their Industrial Legacy 
into Infrastructure for Innovation and Growth by Matteo Robiglio Policy Paper, September 2016 The German Marshall Fund of the United States (GMF) All over in the world, industrial infrastructure is being creatively re-purposed. Culture, leisure, sport, research, education,design, services, production, residences, and even […]

14 August 2016

The psychology of scarcity: what behavioral economics can teach design

Eldar Shafir, professor of psychology and public affairs at Princeton University and coauthor, with Sendhil Mullainathan, of the book Scarcity: The New Science of Having Less and How It Defines Our Lives (Picador, 2013), talks to Metropolis Magazine’s Avinash Rajagopal on how scarcity and abundance affect our actions as individuals and communities and what that […]

17 June 2016

Remember the people: The foundation for success in 21st C infrastructure

Infrastructure providers are used to focusing on issues of project selection, funding, and regulation. The most successful firms are learning to provide great consumer experiences too. “The consumer experience matters. Infrastructure providers therefore need to tap into the disciplines and insights of great consumer-service companies, such as movie studios, retailers, and tech companies. We can […]

25 April 2016

How city design is adapting to older populations

As cities experience a demographic shift, the need for age-friendly design is becoming ever more critical. From almshouses to driverless cars, the future of urban housing and mobility may just be shaped for and by the elderly. Freelance journalist Alice Grahame writes about this trend in a Guardian essay supported by the Rockefeller Foundation. Interestingly, […]

14 January 2016

Pritzker Prize winner brings communities into the design process

The radical Chilean architect Alejandro Aravena, known for his pioneering social housing projects in Latin America, has been named as the winner of the 2016 Pritzker prize, the highest accolade in architecture. The 48-year-old, who is also the curator of this year’s Venice Architecture Biennale, has made a name for himself over the past decade […]

3 December 2014

Ericsson’s new ConsumerLab report about the smart citizen

Last month, Ericsson published its latest ConsumerLab report, entitled “Smart Citizens: How the internet facilitates smart choices in city life.” The study covers 9 cities worldwide-Beijing, Delhi, London, New York, Paris, Rome, São Paulo, Stockholm and Tokyo-and explores how as citizens become smarter, so do the cities they inhabit. The report explores different concepts that […]

26 October 2014

Creating user-friendlier environments

MIT News describes how Federico Casalegno of the MIT Mobile Experience Lab designs technology environments that keep human experience at the center of user experience. “The director of the MIT Mobile Experience Lab looks to innovate with technology — but only in support of the user. This approach results in less-impersonal hotel lobbies, smarter gas […]

19 October 2013

Architects don’t listen to people

Christine Outram left the architecture profession because, she says, architects “don’t listen to people“. “The truth is, most of you don’t try. You rely on rules of thumb and pattern books, but you rarely do in-depth ethnographic research. You might sit at the building site for an hour and watch people “use space” but do […]

9 September 2013

From nice view to amazing journey: UNstudio and Experientia transforming the observation wheel experience

Click on image to view slideshow  Recently, Fast Company, Dezeen Magazine and Wired have featured articles about UNStudio’s design for the Nippon Moon, a Giant Observation Wheel (GOW) to be located in Japan that could rival the London Eye and Singapore Flyer. To make the Nippon Moon unique, UNStudio teamed up with Experientia to create […]

25 April 2013

Jan-Christoph Zoels on interfaces at UNStudio during Milan Design Week [video]

Jan-Christoph Zoels, an Experientia founding partner, was one of the panelists at the UNStudio Platform Dialogues during the Milan Design Week and a video of his discussion with Markus Benz (CEO Walter Knoll) and Birgit Lohmann (Associate Editor-in-chief Designboom), is now online. Experientia and UNStudio, the famous Dutch architectural design studio led by Ben van […]

2 April 2013

An uplifting experience – the ethnography of the elevator user experience

Rebekah Rousi, a researcher of user psychology and PhD candidate of Cognitive Science at the University of Jyväskylä, Finland, describes on EthnographyMatters how the combination of qualitative and quantitative data collection was fruitful in her analysis of elevator usage. “A few years ago a leading elevator design and manufacturing company gave me the task of […]

16 January 2013

Helsinki Design Lab closing in June 2013

Marco Steinberg, who directs the strategic design efforts of the Finnish Innovation Fund Sitra, announced last week that Sitra’s Helsinki Design Lab will close in June 2013. Helsinki Design Lab is an initiative by Sitra to advance strategic design as a way to re-examine, re-think, and re-design the systems we’ve inherited from the past. According […]

15 January 2013

A sustainable building promotes pro-environmental behavior

A Sustainable Building Promotes Pro-Environmental Behavior: An Observational Study on Food Disposal by Wu DW, DiGiacomo A, Kingstone A PLoS ONE 8(1): e53856. doi:10.1371/journal.pone.0053856 – January 2013 In order to develop a more sustainable society, the wider public will need to increase engagement in pro-environmental behaviors. Psychological research on pro-environmental behaviors has thus far focused […]

5 December 2012

No one likes a city that’s too smart

This week London hosts a jamboree of computer geeks, politicians, and urban planners from around the world. At the Urban Age conference, they will discuss the latest whizz idea in high tech, the “smart city”. “But,” writes Richard Sennett in The Guardian, “the danger now is that this information-rich city may do nothing to help […]

28 November 2012

The skyscrapers of tomorrow: Experientia features in eVolo 2012 competition

Working together with Marco Visconti architects, Experientia has created a forward-looking skyscraper concept, addressing the theme of global warming. The Visconti/Experientia skyscraper was created for the eVolo 2012 Skyscraper Competition, which encourages designers and architects to redefine skyscraper design through innovations in technology, materials, programs, aesthetics and spatial organisation. Our entry is a building which […]

17 October 2012

UX articles and dissertations from Denmark

Mind Design, the Design Research Webzine of the Danish Centre for Design Research, contains a wealth of information, all available in English. Here are some highlights: Article Companies: Design Research Works in Practice Design researchers are developing new, applicable knowledge together with organisations in the private and public sector. That was the clear conclusion at […]

16 October 2012

Brave New City

Metropolis Magazine asked seven visionary design teams, both established and up-and-coming, what they predict a fully accessible city might look like (and better yet, how it would function). “We broke the city into its component parts and then, like casting directors, asked, “Who would we like to tackle this one?” The eager and inspired responses […]

11 June 2012

Charles Leadbeater: Why cities need to be hospitable rather than smart

Guimarães (Portugal), European Capital of Culture 2012, is commissioning a number of thought leadership pieces and artistic interventions to explore the concept of “Openness” as it relates to all aspects of City development – from personal to political, infrastructure to innovation. The first one is by Charles Leadbeater, a renowned thinker on creativity, collaboration and […]

5 March 2012

Low2No featured in ARUP Design Yearbook 2011

The Design Yearbook 2011 of ARUP — the global firm of designers, planners, engineers, consultants and technical specialists that Experientia collaborated with on the Low2No project in Helsinki — is a gorgeous overview of the power of (sustainable) design in the firm’s recent work. Pages 70-71 of the book (38 in the pdf download) feature […]

25 January 2012

The city as interface. Digital media and the urban public sphere

On 23 January 2012, Martijn de Waal defended his Ph.D. thesis ‘The city as interface’ at the Philosophy Department of the University of Groningen. Abstract: The main concern of the study ‘The City as Interface’ is the future of the urban public sphere. It investigates various scenarios that describe how the rise of digital and […]

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