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Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

30 January 2016

Design thinking for museums

The Design Thinking for Museums site is the outcome of a 2012 partnership between the San Francisco Museum of Modern Art (SFMOMA) and Stanford’s Hasso Plattner Institute of Design ( It is conceived as a resource for professionals and practitioners interested in applying design thinking in their organizations and includes case studies of design thinking […]

19 October 2015

Inside the mind of the museum-goer

Why do some people spend all day in a gallery while others dash around in an hour? Laurent Carpentier wonders what is the difference between the 3.6% of respondents who reported that they had spent more than six hours exploring the Louvre in Paris, and the 6.5%, who spent less than an hour There is […]

23 March 2015

Measuring experience

Over the summer of 2014, Northstar, in collaboration with the London School of Economics, conducted an ethnographic study at the Royal Academy of Arts, exploring the Summer Exhibition audience and their motivations. The study was designed to help the Royal Academy to understand their customers in order to be able to better target new generations […]

1 June 2014

“Savages”, an exhibition by Marguerite Kahrl in Torino

Now and then we use this blog to announce activities that are dear to us and deserve some promotion. Today it is the exhibition of artist Marguerite Kahrl, who is the wife of Experientia partner Jan-Christoph Zoels. The show opens on Thursday evening in the Alberto Peola Gallery in Turin. Alberto Peola is pleased to […]

31 December 2013

The epistemology of Big Data

In addressing the insecurities of postmodern thought, Big Data falls prey to some of the same issues of interpretation, writes Michael Pepi in The New Enquirer. More in particular, Pepi points out that “the conditions that generated postmodernism were an intellectual half-step toward the logic that permits the hegemony of networked computing — the era […]

11 November 2013

Two new reports by ARUP

Designing with Data The Royal Institute of British Architects (RIBA) and ARUP have released Designing with Data: Shaping Our Future Cities, a new report that explores the massive potential role that data could have in the planning and design of our buildings and cities, reports Dexigner. The report identifies the main approaches to working with […]

4 July 2013

UX and The Museum: Converging perspectives on experience design

Museums visitors are no longer as satisfied with rows of objects on display. They want the objects to tell a story. They want to understand the main message of the exhibit without reading a single block of text. Mary Oakland, User Experience Designer at The Nerdery, and Shana West, Exhibit Developer at the Science Museum […]

17 October 2012

UX articles and dissertations from Denmark

Mind Design, the Design Research Webzine of the Danish Centre for Design Research, contains a wealth of information, all available in English. Here are some highlights: Article Companies: Design Research Works in Practice Design researchers are developing new, applicable knowledge together with organisations in the private and public sector. That was the clear conclusion at […]

7 December 2011

Why service design is the next big thing in cultural innovation

Rohan Gunatillake, the lead producer of festivalslab (the Edinburgh Festival Innovations Lab) gives four reasons why new thinking and tools can produce better experiences. “Here at the Edinburgh Festivals Innovation Lab, we explore how to best use new thinking and new tools to make the experience of the twelve major Edinburgh festivals even better – […]

17 July 2011

European museums and libraries in/of the age of migration

MeLa – European Museums and Libraries in/of the Age of Migrations – is a brand new four-year research project, funded by the European Commission under the Seventh Framework Programme, which aims to delineate new approaches for museums and libraries in a context characterized by the continuous migration of people and ideas. Its main objectives are […]

17 March 2011

Social media, internet, technology and museums

The New York Times has published no less than eight articles at once on the topic of social media, internet, technology and museums. Note the article about the Arduino! Speaking digitally about exhibits Museums around the world now use social media for marketing and development efforts, and to strengthen relationships with visitors. The spirit of […]

28 July 2010

Rem Koolhaas, the Hermitage and the design of innovative experiences

On the way to celebrating its 250th anniversary in 2014, the Hermitage museum in St. Petersburg (formerly the Winter Palace of the Russian czars) hired legendary architect Rem Koolhaas to modernize the art museum experience for visitors in a way that both respects the storied history of the Hermitage and also positions the museum as […]

30 June 2009

August new media gathering in Banff involves Experientia partner

Interactive Screen 0.9: The Makers (10 to 15 August 2009) is the 14th installment of the Banff New Media Institute’s acclaimed new media summit, where media makers from Canada and the world gather to reflect on the current state of new media and the shape of things to come. At the end of each summer, […]

24 June 2009

Charles Leadbeater essay: The Art of With

Charles Leadbeater explores what the advent of the web, collaborative practice and open source ways of working mean for the arts and art organisations in this excellent 20-page essay commissioned by Cornerhouse. “The 20 century avant garde was built on the principle: separate and shock. The avant garde of the century to come will have […]

13 June 2009

Bill Thompson, BBC tech art critic at the Venice Biennale

Bill Thompson, back from the Venice Biennale, reflects on digital art and its relationship with technology. “While there was a lot of interesting art, I saw little that attempted to explore our use of or reliance on technology itself, and the only two pieces I encountered that seemed to have any connection to digital technology […]

29 April 2009

Book “The Plenitude” – and extra thoughts on design and ubicomp

The Plenitude Creativity, Innovation, and Making Stuff Rich Gold Foreword by John Maeda MIT Press, September 2007 We live with a lot of stuff. The average kitchen, for example, is home to stuff galore, and every appliance, every utensil, every thing, is compound—composed of tens, hundreds, even thousands of other things. Although each piece of […]

24 January 2009

Mission 2.0: advice for arts & cultural organisations from the social web

Rohan Gunatillake of NESTA Connect highlights three principal drivers as being behind the new wave of online activity: the low barriers to participation, the thirst for conversation and the power of collaboration. “Let’s look in turn at the general lesson each of them has to share and then what specific steps arts & cultural organisations […]

20 May 2008

PSFK conference videos

PSFK is a global trends and innovation company that also organises conferences in various parts of the world. Videos of over forty presentations at these conferences are now online. My ten highlights: Allan Chochinov on the Dumbest Smartest Design Problem At the PSFK Conference New York 2008, Allan Chochinov (Core77) gives an object lesson in […]

25 April 2008

Down with innovation

Rick Poynor, a writer and critic based in London specializing in visual culture, wrote a provocative essay (published in I.D. Magazine), tackling contemporary indulgence with design thinking and innovation: Design is now so important, it seems, that designers can no longer be trusted with it, and to make it absolutely clear that control has moved […]

13 April 2008

Videos online of Share Festival 2008 conferences

All videos of the conferences at the Bruce Sterling curated Share Festival that recently took place in Turin, Italy, are now online. Aside from Bruce Sterling, exhilarating discussants were Massimo Banzi, Julian Bleecker, Donald Norman and Marcos Novak, to name just a few. Manufacturing: From Digital to Digifab – Bruce Sterling, Share Festival guest curator, […]

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