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Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

1 March 2016

Singapore’s main newspaper on Experientia’s design with the elderly

Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]

30 January 2016

[Book] Asian Perspectives on Digital Culture

Asian Perspectives on Digital Culture: Emerging Phenomena, Enduring Concepts Edited by Sun Sun Lim, Cheryll Soriano Routledge, 2016 214 pages Abstract In Asia, amidst its varied levels of economic development and diverse cultural traditions and political regimes, the Internet and mobile communications are increasingly used in every aspect of life. Yet the analytical frames used […]

10 December 2015

Sharing City Seoul through the eyes of an urban sociologist

For several years, Shareable has followed, and reported on, Sharing City Seoul, a pioneering project, created by the Seoul Metropolitan Government. With its government-sponsored sharing economy initiatives and community projects, Seoul has become a global leader in the sharing cities movement. Recently, Shareable connected with urban sociologist Monica Bernardi, who recently visited Seoul for her […]

13 October 2015

Experientia report: Design for ageing gracefully

Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015

29 September 2015

[Experientia book] Ethnography on elderly health and wellness

As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]

15 August 2015

What is the ‘sharing economy’? A perspective from Seoul

As a Fulbright grantee, Emily Hong spent part of the last year researching the sharing economy in Seoul. One of her main findings? Korea actually has two. The first is small-scale, hyper local and socialist in flavor. This first “sharing Seoul” is largely supported by the Seoul Metropolitan government, and consists of a handful of […]

2 July 2015

Interview with HTC’s head designer on experience design

Drew Bamford is the person responsible for making the ITC’s experience design – how the company’s devices feel and work like ‘HTC phones’ rather than just another Android handset. HTC’s head designer’s purvue is focused on the digital part of the phone – the experience design of which the company calls HTC Sense. This incorporates […]

16 March 2015

Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

9 October 2014

New ebook details Seoul’s Sharing City project

With its official, city-wide commitment to the sharing economy, Seoul’s metropolitan government has emerged as a leader in the global sharing movement. Recently, Creative Commons Korea released an ebook detailing many of the Sharing City, Seoul projects, at both the community- and municipal-level, that form this new sharing mega-city. As the Sharing City, Seoul ebook […]

7 June 2014

Sharing City Seoul: a model for the world

The Seoul city government has officially embraced the sharing economy by designating Seoul a Sharing City and is working in partnership with NGOs and private companies to make sharing an integral part of Seoul’s economy. The city is now creating an official sharing ecosystem and, led by the Seoul Innovation Bureau within the Seoul Metropolitan […]

13 February 2014

Qualitative research in industry – videos from the Qualitative 360 Asia Pacific conference

Qualitative 360 Asia Pacific 2013 took place in Singapore in November 2013, and some videos are now available: Winning with shoppers via qualitative research [23:57] Michael Biscocho, Consumer and Market Knowledge Manager, Procter & Gamble • Leveraging qualitative techniques to complement quantitative methods in consumer behavior • Exploring FMCG consumer decision making through qualitative research […]

11 February 2014

Tricia Wang’s PhD dissertation — Talking to Strangers: Chinese Youth and Social Media

Talking to Strangers: Chinese Youth and Social Media by Tricia Wang Doctor of Philosophy in Sociology, University of California, San Diego, 2013 Professor Richard Madsen, Chair Abstract The sudden availability of social media and open-market capitalism is creating new spaces in China that are shifting norms and behaviors in unexpected ways. This research investigates and […]

19 November 2013

Bringing sharing to Korea

Richard Heinberg, author of The End of Growth, gave the keynote address at the ‘Seoul Youth Hub Conference 2013, Reshaping the Way We Live’, held in Seoul, Korea from 6 to 8 November 2013. The conference was co-hosted with 8 youth-led organizations working for transforming our lives into more sustainable way in various sectors. The […]

12 September 2013

Experientia workshop on strategic UX design for Taiwanese businesses

Taiwan meets Italy this week, in a series of workshops and company visits hosted by Experientia for Taiwanese business people. The 15 participants are from a diverse range of roles, from secretary to CEO, and a wide range of industries, including IT, appliances, car accessories, B2B suppliers (sugar, saw blades, electronic components), a dental clinic […]

20 August 2013

Exploring customer centricity in financial inclusion

CGAP (a World Bank affiliated but independent policy and research center dedicated to advancing financial access for the world’s poor) has partnered with Janalakshmi Financial Services, one of India’s largest urban microfinance institutions to implement customer centricity in providing financial services to the urban poor. As a first step, the team commissioned Innovation Labs (consulting […]

6 July 2013

Seoul, the Sharing City

On 20 September 2012, the Seoul Metropolitan Government disclosed its plan for promoting the “Sharing City, Seoul” project, which includes 20 sharing programs and policies for generating or diffusing “sharing city” infrastructure after declaring the “Seoul as a Sharing City” vision. The Metropolitan Government regards “sharing city” as a new alternative for social reform that […]

18 May 2013

Chatting in code on walkie-talkies in Pakistan’s tribal areas

Reboot principal Panthea Lee discusses on The Atlantic how people communicate in one of the most dangerous places on earth. “Barbers, for example, are seen as well-informed about local news because they converse with a wide range of people daily. Despite the mobility constraints in many parts of the region, all men — rich and […]

10 February 2013

Interview with Michael Griffiths, Director of Ethnographic Research, Ogilvy & Mather China

Michael B Griffiths is Director of Ethnography at Ogilvy & Mather, Greater China, Associate Research Fellow, White Rose East Asia Centre, and External Research Associate, Centre for International Business, University of Leeds, UK. He is also the author of the recent book Consumers and Individuals in China: Standing Out, Fitting In. Book abstract: Breaking new […]

9 January 2013

Ethnographic research on vehicular design in China

Zach Hyman is based in Chongqing, China on a year long ethnographic dive into creative practices of vehicular design among resource-constrained users. After four months in the field, Zach shares with Ethnography Matters his first field update. His observations on low-tech vehicles are incredibly relevant for the current global shifts in automative production. China is […]

13 December 2012

The man looking to turn Samsung into a Silicon Valley trendsetter

Samsung is doubling down on technology investments in Apple’s backyard, including two new R&D buildings in Silicon Valley that will house 2,000 staff and a recently announced startup accelerator. Leading this effort is Young Sohn, who started at Samsung in August as president and chief strategy officer. He has spent a long career leading several […]

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