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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

26 September 2016

[Book] The Stuff of Bits

The Stuff of Bits – An Essay on the Materialities of Information By Paul Dourish MIT Press, April 2017 264 pages The central topic of The Stuff of Bits is the materialities of information. This term often brings to mind the materiality of information infrastructures— server farms, air conditioning, fiber optic cable routes, and distributed […]

18 September 2016

[Book] The Cyber Effect

The Cyber Effect: A Pioneering Cyberpsychologist Explains How Human Behavior Changes Online Dr. Mary Aiken Spiegel & Grau, August 2016 400 pages A groundbreaking exploration of how cyberspace is changing the way we think, feel, and behave Mary Aiken is the world’s leading expert in forensic cyberpsychology — a discipline that combines psychology, criminology, and […]

24 August 2016

New Human Centred Design toolkit launched for African context

Future by Design, a Human Centred Design (HCD) and customer-centricity consultancy focused on the African continent, has produced an HCD Toolkit (download link) that’s especially appropriate for an African context, and intended for application where rapid results are needed. Drawing on local narrative, symbolism, social norms and visual cues, they have packaged the process in […]

24 August 2016

[Book] The Routledge Companion to Digital Ethnography

The Routledge Companion to Digital Ethnography Edited by Larissa Hjorth, Heather Horst, Anne Galloway, Genevieve Bell Routledge, December 2016 536 pages With the increase of digital and networked media in everyday life, researchers have increasingly turned their gaze to the symbolic and cultural elements of technologies. From studying online game communities, locative and social media […]

13 August 2016

New book on how corporate anthropology can help businesses grow

On the Brink: A Fresh Lens to Take Your Business to New Heights by Andi Simon PhD Greenleaf Book Group Press July 2016, 184 pages Abstract Innovation has become such a ubiquitous value, it’s in danger of becoming cliché. Companies frequently talk about it as the sweeping secret to solve all their business problems; however, […]

31 July 2016

[Book] The Class: Living and Learning in the Digital Age

The Class: Living and Learning in the Digital Age Sonia Livingstone and Julian Sefton-Green New York University Press May 2016, 368 pages > Read online for free Do today’s youth have more opportunities than their parents? As they build their own social and digital networks, does that offer new routes to learning and friendship? How […]

22 July 2016

[Book] Overcomplicated (or when systems go feral)

Overcomplicated: Technology at the Limits of Comprehension by Samuel Arbesman Current (Penguin Randomhouse), July 2016 256 pages Abstract Why did the New York Stock Exchange suspend trading without warning on July 8, 2015? Why did certain Toyota vehicles accelerate uncontrollably against the will of their drivers? Why does the programming inside our airplanes occasionally surprise […]

11 July 2016

[Book] LEAP Dialogues: Career Pathways in Design for Social Innovation

LEAP Dialogues: Career Pathways in Design for Social Innovation Edited by Mariana Amatullo, with Bryan Boyer, Liz Danzico and Andrew Shea Published by Designmatters at ArtCenter College of Design July 2016, 360 pages The professional landscape for design in social innovation has reached a critical moment. Designers are now acting as mediators, synthesizers and key […]

28 June 2016

[Book] The Ethics of Influence: Government in the Age of Behavioral Science

The Ethics of Influence: Government in the Age of Behavioral Science by Cass R. Sunstein Cambridge University Press, September 2016 In recent years, ‘Nudge Units’ or ‘Behavioral Insights Teams’ have been created in the United States, the United Kingdom, Germany, and other nations. All over the world, public officials are using the behavioral sciences to […]

6 June 2016

[Book] User Experience in Libraries

User Experience in Libraries: Applying Ethnography and Human-Centred Design Edited by Andy Priestner, Matt Borg Routledge, 2016 212 pages Modern library services can be incredibly complex. Much more so than their forebears, modern librarians must grapple daily with questions of how best to implement innovative new services, while also maintaining and updating the old. The […]

25 May 2016

[Book] Quantified: Biosensing Technologies in Everyday Life

Quantified: Biosensing Technologies in Everyday Life Edited by Dawn Nafus MIT Press, April 2016 280 pp. Today anyone can purchase technology that can track, quantify, and measure the body and its environment. Wearable or portable sensors detect heart rates, glucose levels, steps taken, water quality, genomes, and microbiomes, and turn them into electronic data. Is […]

25 May 2016

[Book] The Fourth Revolution: How the Infosphere is Reshaping Human Reality

The Fourth Revolution: How the Infosphere is Reshaping Human Reality by Luciano Floridi Oxford University Press, 272 pages Reprint edition (May 17, 2016) Who are we, and how do we relate to each other? Luciano Floridi, one of the leading figures in contemporary philosophy, argues that the explosive developments in Information and Communication Technologies (ICTs) […]

8 May 2016

New book series: Connected Youth and Digital Futures

Building on research supported by the MacArthur Foundation’s Digital Media and Learning initiative, New York University Press launches Connected Youth and Digital Futures, a new series that explores young people’s day-to-day lives and futures. This series offers books – available free online – that describe the ways that the day-to-day lives and futures of young […]

24 April 2016

[Book] The Politics of Design

The Politics of Design: A (Not so) Global Manual for Visual Communication By Ruben Pater BIS Publishers May 2015 Many designs that appear in today’s society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or […]

1 April 2016

Two appealing books by designer Robert Curedale

This morning we received two books by designer Robert Curedale (who seems to be an extremely productive writer): ​Comprehensive step-by-step Guide to Experience Maps Journey Maps – Blueprints – Empathy Maps Design Community College Inc. March 2016 400 pages Customers choose products and services that deliver the best experiences. Traditional design techniques like sketching and […]

15 March 2016

[Book] The Smarter Screen

The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior by Shlomo Benartzi Penguin Random House October 2015, 256 pages A leading behavioral economist reveals the tools that will improve our decision making on screens Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of […]

6 March 2016

[Book] Small Data

Small Data: The Tiny Clues That Uncover Huge Trends Hardcover by Martin Lindstrom February 23, 2016 St. Martin’s Press, 256 pages Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing. Hired by the world’s leading brands to find out what makes their customers […]

20 February 2016

We are hopelessly hooked (to digital devices)

In his review of four recent books (see below), Jacob Weisberg explores in the New York Review of Books what it means to shift overnight from a society in which people walk down the street looking around to one in which people walk down the street looking at machines. His conclusion is not optimistic: Aspirations […]

30 January 2016

[Book] Asian Perspectives on Digital Culture

Asian Perspectives on Digital Culture: Emerging Phenomena, Enduring Concepts Edited by Sun Sun Lim, Cheryll Soriano Routledge, 2016 214 pages Abstract In Asia, amidst its varied levels of economic development and diverse cultural traditions and political regimes, the Internet and mobile communications are increasingly used in every aspect of life. Yet the analytical frames used […]

26 January 2016

[Book] Every Thing We Touch: A 24-Hour Inventory of Our Lives

Every Thing We Touch: A 24-Hour Inventory of Our Lives [Tumblr page] by Paula Zuccotti Viking Books, November 2015 256 pages What’s the first thing we touch when we wake up? How do our favourite things reveal our hopes and fears? Can objects tell the story of our lives? Imagine how your day would look […]

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