Searched by tag:

Branding

Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
Searched by tag:

Branding

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

1 March 2016
Singapore’s main newspaper on Experientia’s design with the elderly

Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]

18 January 2016
Experientia website completely reshaped

Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]

8 April 2016

Markus Giesler on customer experience design

At Experientia, we live the mantra that experience design is always contextual experience design. Understanding and designing for people within a culture, a context and how people evolve and change within these, is at the very essence of what we do. It is therefore no coincidence that our new website always shows people, including our […]

10 November 2015

Why service design is luxury’s new battleground

Ana Andjelic writes in AdAge that most legacy luxury brands are failing at delivering service, especially online: The fact that most legacy luxury brands fail to successfully create and deliver service is unfortunate. The business of luxury retail today increasingly involves browsing and shopping online, via aggregators and on editorial sites, on mobile and in-store. […]

12 June 2013

A successful 21st century brand has to help create meaningful lives

An enormous study of how consumers around the world interact with brands finds that only the companies that make life better for consumers create impactful connections. For its second annual Meaningful Brands Index, Havas Media talked with more than 134,000 people in 23 countries about their impressions of more than 400 brands, from Apple to […]

16 September 2012

Luxury brands need luxury retail experiences, even in the online space

Jonathan Ross, business development director at FACT-Finder, discusses the steps luxury brands can take to ensure a more rewarding online retail experience for consumers. “A recent study by McKinsey and Altagamma, the Italian association of luxury brands, appears to finally dispel the idea that online shopping is the preserve of discounted brands and shoppers looking […]

9 July 2012

Perspectives in experience design

Milan Guenther, founding partner of enterprise design associates, explores the word “user” in “user experience”, and compares it to customer experience, employee experience and brand experience. “For me, the word Experience in the context of Design work refers to the way people experience the world, and making everything we produce fit into their lives. The […]

22 December 2011

What makes a brand experience great?

Brian Thomas Collins has made a career out of creating brand experiences, “a few of them great”. He writes: “A good brand experience is when a brand does what we expect of it. A great brand experience is something we tell someone else about. In short, a great brand experience is a story, in which […]

28 August 2011

What marketing executives should know about user experience

A strong experience strategy, derived from qualitative user research and experience workshops, can bring a collected vision to your organization and not only identify the true value of your products but help you transform the way your company does business, argues Nick Myers on the Cooper blog. “Like it or not, the digital world has […]

17 July 2011

New RSA Journal out

The Summer 2011 edition of the RSA Journal explores the relationship between business and social change. Brand values As the social, political and commercial spheres become more intertwined, firms are increasingly finding incentives to look beyond the bottom line. Colin Crouch explores the strong moral and commercial case for corporations to contribute to social good. […]

26 February 2010

Content strategy – the next big thing?

Content strategy is more or less on the same trajectory as social media was three years ago, argues Kristina Halvorson (of Brain Traffic). “I think it’s because the reality of social media initiatives—that they’re internal commitments, not advertising campaigns—has derailed more than a few organizations from really implementing effective, measurable programs. Most companies can’t sustain […]

1 December 2009

Our misguided focus on brand and user experience

If there is a future for designers and marketers in big business, it lies not in brand, nor in “UX”, nor in any colorful way of framing total control over a consumer, such as “brand equity”, “brand loyalty”, the “end to end customer journey”, or “experience ownership”. It lies instead in encouraging behavioral change and […]

4 August 2009

From chasm to convergence

Johnathan Bonnell and Jason Theodor explain in a two part series on Experience Matters how technology is increasingly closing the gap between manufacturers and consumers. “The chasm between consumer feedback and product offerings has virtually been erased, and this convergence has created a new opportunity in co-creation: companies and consumers working together to co-create products, […]

27 July 2009

Conceptual consumption

An article in the New York Times Magazine brought me to an interesting article by behavioural economist Daniel Ariely, who has been featured previously on this blog: “Anybody who is honest about consumer behavior knows that often what we buy is not simply some thing but some idea that is embodied by that thing. “Conceptual […]

15 December 2008

Grounding the American Dream

Context-Based Research Group and Carton Donofrio Partners have conducted a joint study on the future of consumerism in a changing economy and conclude that a new “grounded consumer” is emerging from the ashes of the economic meltdown. Press release Context-Based Research Group, an ethnographic research firm with a global network of consumer anthropologists, and Carton […]

18 September 2008

Book: Whiff! The revolution of scent communication in the information age

Whiff! The Revolution of Scent Communication in the Information Age by C. Russell Brumfield Quimby Press, Hardcover, June 2008 Secretly, scores of Fortune 500 companies, like Proctor & Gamble, Disney, Bloomingdales, Lexus, Reebok, Sony, Samsung, and Starwood Hotels, have been using aroma to bypass their competition. These cutting edge companies are using scent research to […]

9 July 2008

Polite, pertinent and… pretty

“Polite, pertinent and… pretty: designing for the new wave of personal informatics” was the title of a talk given by Matt Jones (Dopplr) and Tom Coates (Yahoo! Brickhouse) at the recent Web 2.0 Expo in San Francisco. Summarising their talk is not an easy thing to do, but I will give it a try. In […]

20 May 2008

Upcoming book on the “high end”

A few weeks ago we were contacted by Marco Bevolo of Philips Design who was looking for some advance feedback on the book he is writing together with co-authors Stefano Marzano (also Philips Design), Dr. Howard R. Moskowitz and Alex Gofman (president and vice-president of Moscowitz Jacobs Inc.). We were sent a galley copy for […]

20 May 2008

PSFK conference videos

PSFK is a global trends and innovation company that also organises conferences in various parts of the world. Videos of over forty presentations at these conferences are now online. My ten highlights: Allan Chochinov on the Dumbest Smartest Design Problem At the PSFK Conference New York 2008, Allan Chochinov (Core77) gives an object lesson in […]

24 April 2008

Brand interactions are the future

3 April 2008

Status stories: helping consumers tell status-yielding stories to other consumers

Trendwatching published a feature post about status-yielding stories. Their central thesis: As more brands (have to) go niche and therefore tell stories that aren’t known to the masses, and as experiences and non-consumption-related expenditures take over from physical (and more visible) status symbols, consumers will increasingly have to tell each other stories to achieve a […]

1 April 2008

Milan to host 2015 Expo

It’s all over the Italian press (the winners) and the Turkish press (the losers), and on a small number of international news outlets: Milan will host the 2015 Universal Exposition (a.k.a. “Expo” or “World Fair”). In a day and age when Universal Expositions are no longer the top international events they used to be one […]

Show more articles