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Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
Searched by tag:

Business

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

20 November 2017
Experientia and Italian bank Intesa Sanpaolo announce innovative partnership

Wide ranging partnership also covers collaboration with design schools and public events on service design “Finding the way forward for independent design means building new business models for service design consultancies in the age of the company buy-out.” Michele Visciola, President, Experientia PRESS RELEASE It seems the business world is finally realising that service and […]

26 October 2017
Epic storytelling with video

Another EPIC conference come and gone, and no, we’re not using “epic” in the way under-10s use it about cool things on the internet. EPIC is the Ethnographic Praxis in Industry Conference, one of the most important annual events for practitioners of anthropology, ethnography and related disciplines. Ethnography is one of Experientia’s key methodologies, underpinning […]

23 October 2017
Experientia is hiring! Service design intern

Service Design Intern: Lausanne, Switzerland and Turin, Italy Experientia, an international experience design consultancy, is looking for service design interns for our Turin, Italy office, to support research, concept development and design. The ideal candidate will be a holistic thinker and designer, with a systems approach to enable complex service offerings, driven by an understanding […]

23 October 2017
Experientia is hiring! Senior Service Designer

Senior Service Designer: Lausanne, Switzerland and Turin, Italy (*) We are looking for service designers with outstanding design skills, methodical thinking, and experience in designing complex service ecosystems using a human-centered design methodology.   Required 2-5 years’ experience in service design and/or user experience design University and/or advanced degree(s) in Service Design, Interaction Design, User […]

23 October 2017
Experientia is hiring! Lead Service Designer

Lead Service Designer: Lausanne, Switzerland and Turin, Italy (*) Experientia is seeking a Senior Service Designer to lead service design projects from the Turin, Italy office (*) or the Lausanne, Switzerland office. The Senior Service Designer will have experience leading a team of behavioral analysts and service modelers in research and service design projects lasting […]

18 October 2017
Innovate through service design – The Innovation Center of Intesa Sanpaolo and Experientia for “Torino Design of the City”

by Erin O’Loughlin – Photos: Naz Kazazoglu In Turin, you only need to tell your taxi driver “Take me to the skyscraper” to end up at the impressive Innovation Center of the Intesa Sanpaolo bank, rising in the heart of Turin, with a fine view of the Turin hills and the Italian alps. Here on […]

12 November 2017

Six hacks for service designers working in an agile environment

Ideally service designers deliver our best value when we stay outside the “Scrum” (literally and figuratively), fulfilling our strategic role and avoiding the hectic pace and too-narrow focus of two-week sprints. Our work, writes Jesse Grimes in the most recent edition of Touchpoint, the magazine of the Service Design Network, should provide guidance to tactical […]

8 November 2017

‘Thick data’ sees the market future when big data can’t

“Customers are really the most unpredictable, the most unknown, and the most difficult-to-quantify thing for any business,” said Tricia Wang, ethnographer and co-founder of Sudden Compass, in an interview during the IBM Data Science for All event in NYC. She spoke with Dave Vellante and John Walls, co-hosts of theCUBE, SiliconANGLE Media’s mobile livestreaming studio […]

8 November 2017

Service design at BBVA bank

BBVA (an international financial institution with a presence in 35 countries, providing services to 70 million customers) was one of the sponsors of the Service Design Global Conference in Madrid last week. Derek White, BBVA’s Global Head of Customer and Client Solutions, and Rob Brown, Head of Marketing, Design and Responsible Business – both Americans […]

25 August 2017

Design Thinking needs to think bigger

We live in a massively complex, intricately interconnected global system. And it’s increasingly impossible to be designers (or human beings) without taking into account how we affect and are, in turn, affected by all the moving pieces of this organic machine. The challenge for designers is learning how to balance the production of evermore complex […]

25 August 2017

Should we delight the customer?

Growing the service design industry requires more than simply educating the next generation of service designers. Business students can also benefit from learning how service design can be used to innovate and address complex market and organisational challenges. That’s why Joan Ball, founders of Womb Service Design Lab, and Martin Dominguez, instructor at Fordham University, […]

29 July 2017

“Where the social sciences and business come together” – Alexandra Mack on ethnography

In this episode of the Change Management Review Podcast, Theresa Moulton interviews Alexandra Mack. Alexandra is a senior fellow at Pitney Bowes, the e-commerce services provider, and a Board Member of Ethnographic Praxis in Industry Community (EPIC). Theresa and Alexandra discuss how ethnography can provide change management professionals with a new view into how some […]

31 May 2017

Putting human thought behind chatbots

Business anthropologist Martha Bird’s specialty is designing technologies that work for people, creating conversational user interfaces and chatbots that can serve different professional audiences across different geographies and different cultures. An interview excerpt: Why are people’s relationships with technology so important? Any technology development and deployment happening today not informed by systems-level thinking is going […]

28 April 2017

Global study: Leading companies bet on customer experience

A new report from Harvard Business Review Analytic Services reveals that customer experience is vital for business success, and establishes social media as the foundation for customer experience. The survey, which includes 600+ leaders from the world’s biggest brands, also shows that companies embracing social media and customer experience exhibit stronger revenue growth and more […]

22 April 2017

An anthropologist in the boardroom

“It is often tempting to think that the 21st-century world is so closely integrated and digitised that the issue of culture is becoming irrelevant,” writes Gillian Tett in the Financial Times. “But behind the scenes, a growing number of companies appear to be quietly realising that the reverse is true: as the world becomes more […]

6 April 2017

Interview with Prof. Bill Beeman on the ways ethnography can improve business

A fertile relationship is growing between anthropology and business. Marketers are finding that anthropologists gather very useful knowledge by studying consumers in their natural habitat using the ethnographic techniques of observation and interviewing. A leader in this field is Bill Beeman, PhD, a professor and chair of the Department of Anthropology at the University of […]

2 March 2017

Business as Unusual: Latest issue of Touchpoint, the service design journal

“Business as Unusual” was the theme of the ninth annual Service Design Global Conference held in Amsterdam and in its play on words, it recognises that service design is more and more becoming an established way of ‘doing business’, whether in organisations, or in places such as the public sector. It is also the theme […]

28 February 2017

Organizational culture as lazy sensemaking

Laura A. McNamara describes what ethnographers can do about the cultural equivalent of the fundamental attribution error, also known as correspondence bias. “It’s a common category error (at least among the Western psych undergrads who volunteer for experimental lab credits) that describes our tendency to attribute undesirable outcomes to individual traits, without attending to the […]

23 December 2016

Innovative PhD dissertations at Harvard use ethnographic methods to understand organizational culture

Three innovative PhD dissertations have been published at the Harvard Business School’s Doctoral Program on Organizational Behavior that use ethnography and qualitative research to understand and map organizational culture: Curtis K. Chan Chan’s research (The Double-Edged Sword of Organizational Culture: The Production and Dissolution of Normative Control by an Ambiguous Expression) examines how organizational culture […]

18 December 2016

Why UX research is business research

Libby Maurer, UX leader at Widen Enterprise (a content technology company specializing in digital asset management software and content production services), makes a strong case for the value of UX research in a hardcore business environment. She writes that “the unpredictable and unscripted nature of this type of research is why it’s worked so well […]

14 December 2016

Experience design and Big Data at BBVA bank

Over the last 6 months, Fabien Girardin has been working in a rather unique position at BBVA Data & Analytics, a center of excellence in financial data analysis. My job is to make the design of user experiences reach a new frontier with the emergence of machine learning techniques. My responsibility — among other things — is to bring […]

17 November 2016

[Book] Collaborative Ethnography in Business Environments

Collaborative Ethnography in Business Environments Edited by Maryann McCabe Routledge 2017, 138 pages In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic […]

15 November 2016

[Book] Sensemaking

Sensemaking: The Power of the Humanities in the Age of the Algorithm by Christian Madsbjerg Hachette Books March 2017, 256 pages Inspired by his work with companies like Ford and Coca-Cola, Madsbjerg’s Sensemaking is a provocative stand against the “tyranny” of big data and an impassioned argument that human intelligence, informed by the study of […]

14 November 2016

Billions spent on cyber security tech while human error ignored

Billions spent on cyber security tech while human error ignored, writes Misha Glenny in the Financial Times. Armies of zombie computers threaten us all. Despite the headlines, the cyber security industry has prioritised the development of expensive tech over teaching people how to protect themselves. Almost all of the $1tn projected to be spent globally […]

8 November 2016

[Book] Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight

Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight by Thomas A. Stewart and Patricia O’Connell Harper Business November 2016, 336 pages In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it […]

8 November 2016

Customer delight through service design

The service sector needs to break away from old manufacturing-oriented habits and build great consumer experiences into every facet of its business model, write Thomas A. Stewart and Patricia O’Connell in strategy+business. Experiences matter. Experiences are journeys. Journeys are designed. These statements are fundamental to understanding service design and its delivery. Experiences happen over time […]

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