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Design

Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
Searched by tag:

Design

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

18 September 2016

Bruce Sterling and Jasmina Tesanovic on the home of the future

Jasmina Tesanovic (previously) and Bruce Sterling did a residency at The Arthur C. Clarke Center for Human Imagination at UCSD (San Diego, USA), working with the students on design fiction and futurism. The residency culminated in a joint lecture about their “Internet of Women’s Things”-based house of the future, Casa Jasmina in Turin, Italy. Tesanovic […]

14 August 2016

The psychology of scarcity: what behavioral economics can teach design

Eldar Shafir, professor of psychology and public affairs at Princeton University and coauthor, with Sendhil Mullainathan, of the book Scarcity: The New Science of Having Less and How It Defines Our Lives (Picador, 2013), talks to Metropolis Magazine’s Avinash Rajagopal on how scarcity and abundance affect our actions as individuals and communities and what that […]

31 July 2016

Examining cultural need: discussing design anthropology with Amélie Lamont

Designer Erin Lynch recently interviewed Amélie Lamont, a NYC-based design anthropologist, and the result is quite stimulating, particularly also on the topic gender and racial gaps in the design industry. According to Amélie, “design anthropology focuses on better understanding human value systems. As designers, when you understand human value systems, then you can begin creating […]

19 May 2016

Transition design as postindustrial interaction design

The School of Design at Carnegie Mellon University has started talking about ‘Transition Design.’ In his long reflection about this new kind of design practice, Cameron Tonkinwise, CMU’s Director of Design and Doctoral Studies, writes: Transition refers to phased change – not revolution or sudden shifts, but a sustained process of multi-faceted transformation. To transition […]

30 April 2016

The Internet of Things needs design, not just technology

Scott A. Nelson and Paul Metaxatos write that, as B2C companies rush to exploit new IoT applications, pushing technology to potential end users no longer works. Increasingly, the pull of user experience will drive market demand, and product design will be critical to getting consumers to adopt offerings in this new IoT 2.0 world. Most […]

24 April 2016

[Book] The Politics of Design

The Politics of Design: A (Not so) Global Manual for Visual Communication By Ruben Pater BIS Publishers May 2015 Many designs that appear in today’s society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or […]

12 April 2016

The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

1 April 2016

Two appealing books by designer Robert Curedale

This morning we received two books by designer Robert Curedale (who seems to be an extremely productive writer): ​Comprehensive step-by-step Guide to Experience Maps Journey Maps – Blueprints – Empathy Maps Design Community College Inc. March 2016 400 pages Customers choose products and services that deliver the best experiences. Traditional design techniques like sketching and […]

1 March 2016

Singapore’s main newspaper on Experientia’s design with the elderly

Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]

25 February 2016

Design as Participation (Beyond User-Centered Design)

In this long essay, published in MIT’s brand new Journal of Design and Science, Kevin Slavin argues that designers of complex adaptive systems are not strictly designing systems themselves. They are, he says, hinting those systems towards anticipated outcomes, from an array of existing interrelated systems. These are designers that do not understand themselves to […]

18 February 2016

By studying underserved communities, Microsoft wants to improve UX for everyone

August de los Reyes came to a new understanding of design after thinking about (and experiencing) disability. Disability, writes Cliff Kuang (who interviewed him), is “an engine of innovation simply because no matter what their limitations, humans have such a relentless drive to communicate that they’ll invent new ways to do so, in spite of […]

29 January 2016

Solving health care problems through design methodology

Stephen Klasko (an MD with an MBA, CEO of Jefferson Health System and Thomas Jefferson University) and Bon Ku (MD, a professor of emergency medicine at Thomas Jefferson University Hospital) joined the [email protected] show on Wharton Business Radio to talk about why design is so important to health care’s future, and the unabashedly cool ways […]

3 January 2016

[Book] Holistic Retail Design

Holistic Retail Design – Reshaping Shopping for the Digital Era By Prof. Philipp Teufel and Prof. Rainer Zimmermann (Peter Behrens School of Arts, University of Applied Sciences Düsseldorf) Frame Publishers September 2015 – 400 pages Abstract (from Dexigner) Written by two leading professors in the field, Prof. Philipp Tuefel and Prof. Rainer Zimmermann, Holistic Retail […]

3 December 2015

[Book] Swedish design, an ethnography

Swedish Design, An Ethnography By Keith M. Murphy Cornell University Press April 2015, 264 pages Swedish designers are noted for producing distinctive and elegant forms; their furniture and household goods have an especially loyal following around the world. Design in Sweden has more than just an aesthetic component, however. Since at least the late nineteenth […]

27 November 2015

[Book] Research for Designers: A Guide to Methods and Practice

Research for Designers A Guide to Methods and Practice By Gjoko Muratovski – Auckland University of Technology, New Zealand and Tongji University, China SAGE Publications Ltd, January 2016 280 pages Abstract Design is everywhere: it influences how we live, what we wear, how we communicate, what we buy, and how we behave. In order for […]

10 November 2015

For years, Apple followed user-centered design principles. Then something went wrong.

Don Norman and Bruce Tognazzini are taking their gloves off and accuse Apple of abandoning the fundamental principles of good design: discoverability, feedback, proper mapping, appropriate use of constraints, and, of course, the power to undo one’s operations. Apple, they argue in a long essay, has lost its way, driven by concern for style and […]

11 October 2015

[Report] Applying design approaches to policy making

Applying Design Approaches to Policy Making: Discovering Policy Lab Written by Lucy Kimbell Illustrated by Holly Macdonald Published by the University of Brighton September 2015 This report reviews what design-based approaches bring to policy making. It results from an academic fellowship in which the author was embedded for one year in Policy Lab, a specialist […]

3 October 2015

Building a design-driven culture

It’s not enough to just sell a product or service—companies must truly engage with their customers. McKinsey & Company outlines four elements of a design-driven culture, necessary to embed experience design in an organization. Really understanding the customer “The difference with design-driven companies is that they seek to go far beyond understanding what customers want […]

14 August 2015

Jon Kolko: Design thinking comes of age

How should companies think about design centricity? For Jon Kolko, vice president of design at Blackboard, an education software company, design thinking can define the way an organization functions at the most basic levels—how it relates to users, how it prototypes products, how it assesses risk. In “Design Thinking Comes of Age,” Kolko says that […]

18 July 2015

An anthropologist on the Photoshop team

Almost two years ago, the Photoshop team pivoted to focus its energies and resources on design features and workflows. To be successful, the team needed to understand trends in design and tools, as well as develop connections and empathy to design and designers. Charles Pearson, an anthropologist and ethnographer, was hired to address this challenge: […]

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