We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]
This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]
Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]
Living Offline – A Qualitative Study of Internet Non-Use in Great Britain and Sweden by Bianca Christin Reisdorf (U. of Oxford, UK), Ann-Sofie Axelsson (Chalmers U. of Technology, Sweden) and Hanna Maurin Söderholm (U. College of Borås, Sweden) Paper presented at the Internet Research International Conference, October 2012, Manchester This study explores and compares attitudes […]
When the Pew Internet Project first began writing about the role of the internet in American life in 2000, there were stark differences between those who were using the internet and those who were not.1 Today, differences in internet access still exist among different demographic groups, especially when it comes to access to high-speed broadband […]
Together with a committed group of colleagues and partners, cultural anthropologist Mimi Ito has been engaged in the MacArthur Foundation’s Digital Media and Learning Initiative to address the challenge of how new media can support highly engaged, geeked out, and self-directed forms of learning, but also how it can make this kind of learning available […]
Liz Losh writes on DMLCentral on an inclusive and interdisciplinary approach to “digital literacy” that is more in keeping with the latest thinking about “digital fluency” in the field “Although “digital literacy” is often a phrase associated with programs that have utopian pedagogical visions, it also can become a term attached to rigid curricular requirements, […]
Who do you read and associate with online? Ethan Zuckerman argues in this Guardian video that cultural and linguistic barriers stand in the way of our using the internet to tackle global issues.
Italy is in the process of switching to digital TV, and the implementation is pretty much a disaster, as far as I can tell from the reactions in the region where I live (Piedmont). Many of the problems are technological, but not all. A volunteer force of ‘angels’ is doing what it can: Here is […]
The Design for All Institute India has published a special issue of its newsletter together with IDZ International Design Centre, Berlin. Guest Editor is Prof Birgit Weller. Design for All Institute Of India is a self financed, non-profit voluntary organization, located in Delhi, India, which seeks corporate and public partnership in order to carry forward […]