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Experience design

Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
Searched by tag:

Experience design

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

18 January 2016
Experientia website completely reshaped

Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]

1 January 2016
For when things get personal…
13 October 2015
Experientia report: Design for ageing gracefully

Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015

29 September 2015
[Experientia book] Ethnography on elderly health and wellness

As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

2 February 2016

The secret UX issues that will make (or break) self-driving cars

In an unassuming research lab, Volkswagen is solving problems that Tesla and Google haven’t come close to cracking. Cliff Kuang reports for Fast Company. In his article he features the work of Brian Lathrop, who runs the UX group at Volkswagen’s little-known Electronics Research Laboratory, and has set out three things an autonomous car has […]

30 January 2016

Is design thinking the next big thing for U.S. power?

The U.S. Army is already using design thinking to inform its battle doctrine, and now voices go up to apply it to US foreign policy as well. Design Thinking Comes to the U.S. Army by Roger Martin The U.S. Army has incorporated design thinking into the core of its battle doctrine — and there is […]

30 January 2016

Design thinking for museums

The Design Thinking for Museums site is the outcome of a 2012 partnership between the San Francisco Museum of Modern Art (SFMOMA) and Stanford’s Hasso Plattner Institute of Design (d.school). It is conceived as a resource for professionals and practitioners interested in applying design thinking in their organizations and includes case studies of design thinking […]

29 January 2016

Replacing Personas with Characters

Because personas focus on creating a story made up of a customer’s attributes, instead of a story that explains a purchase, personas leave the brain in a unsatisfied state, argues Alan Klement. To fix this, in just a split second, the brain decides to make up it’s own story. Personas, he says, have destructive effects […]

27 January 2016

Remaking Ford into a user experience-driven company

Ford CEO Mark Fields recently declared that Ford would be remade as a user-experience driven company: “We have obviously a lot experience in the car business, over 113 years, and our differentiation is going to be clearly the whole user experience, and how you experience the whole vehicle going forward, whether they’re directed-driving vehicles, or […]

26 January 2016

Designing for Crisis, Design for Real Life

It’s easy to design for the idealized user, someone who’s smart, calm, and informed. It’s less easy, and thus more important, to design for a more realistic user: still smart, but harried and uncertain. The best designs handle both with care. But how many designs can help a user who is completely in the dark […]

21 January 2016

The IBM plan to bring design thinking to big business

For going on four years now, IBM has been working to reinvent itself as a design-led business. In 2012, the computing behemoth employed just one designer for every 80 coders. Today, that ratio stands at 1:20. By the end of 2016, the company hopes to narrow it to 1:15. All-told, the company is investing more […]

11 January 2016

Introducing Humans, a truly human-centered social networking app

Fabien Girardin of the Near Future Laboratory today launched Humans, an app “that offers a way to rationally manage too many social media contacts and slows down the consumption of status updates, tweets, selfies, and photos of all kinds.”. Girardin explains: “Its design inspires from observations on how humans adapt to the feelings of information […]

11 January 2016

How Eataly has redefined the third place to create a new customer experience

This short reflection on Eataly by Sergio Gutierrez, Ankur Johar, Christian Lillo, Anjali Singh and and Sofia Sourtzis positions it as a “third place”. Ray Oldenburg introduced the concept of the third place in 1989 in his book The Great Good Place. He characterizes third places as neutral spaces free of inequality, where conversations can […]

4 January 2016

How focus on UX helped gov.uk win design of the year

The goal of self-service sites is to help users find answers themselves, forestalling the need to contact a real person. When such a site is done right, it leads you straight from symptoms to diagnosis to cure. However, if self-service sites are done poorly, they’re hard to navigate and offer no effective way to find […]

3 December 2015

Reinventing cancer surgery—by designing a better hospital experience

Memorial Sloan Kettering’s new $300 million cancer center in New York focuses on the well-being of the patient—even as they move you through the process as quickly as possible. Inside the nearly-finished Josie Robertson Surgery Center (JRSC), the waiting room feels more like a fancy co-working space for families to camp out, play games, get […]

3 December 2015

Why content reigns supreme in UX design

In this piece, Jerry Cao, Kamil Zieba and Matt Ellis of UXPin dive into four reasons why we recommend a content-first design approach: 1. Design may impress, but content hooks users In the end, users will care more about content, not the design.Sites without substance won’t stand. 2. Content plays the greatest role in interaction […]

3 December 2015

Can human-centered design help people prevail over machines in the workplace?

Instead of asking ourselves which jobs will be replaced, writes Brooks Rainwater, we need to shift the conversation to answer the question: what jobs do we want humans to do? We must move the policy discussion away from job retraining towards job rethinking. This begins with embracing the power of human-centered work. Human-centered work is […]

10 November 2015

For years, Apple followed user-centered design principles. Then something went wrong.

Don Norman and Bruce Tognazzini are taking their gloves off and accuse Apple of abandoning the fundamental principles of good design: discoverability, feedback, proper mapping, appropriate use of constraints, and, of course, the power to undo one’s operations. Apple, they argue in a long essay, has lost its way, driven by concern for style and […]

23 October 2015

White paper: Design for aging

Designing the Second Half of Life: Innovation for Aging A visual white paper by Karten Design September 2015 The next 30 years will be a defining era for the American healthcare system, as the number of adults aged 65 and older will double to nearly 90 million people by 2050. Amid an already stretched infrastructure, […]

3 October 2015

Building a design-driven culture

It’s not enough to just sell a product or service—companies must truly engage with their customers. McKinsey & Company outlines four elements of a design-driven culture, necessary to embed experience design in an organization. Really understanding the customer “The difference with design-driven companies is that they seek to go far beyond understanding what customers want […]

27 September 2015

Privacy is UX

UX strategist and researcher Alex Schmidt argues that in a world full of security breaches, snooping, and third-party data aggregators, you should know where your users’ data goes. In this article, she explains why it’s time we make privacy part of our product design process—and helps us figure out how to build it into our […]

5 September 2015

Prototypes capturing new user experiences for bicycles

Back in May 2015, the Urban Futures team of the Future Cities Catapult (based in London, UK) completed a design research project around cycling. This short project uses film to sketch out some possibilities of contemporary technologies such as wearables and Internet-of-Things, in order to imagine new user experiences for cyclists. It’s covered in depth […]

2 September 2015

What do people really do at airports?

A few days ago researcher Ben Kraal gave a talk at UX Australia 2015 describing four years of research done by him and his colleagues on what people do in airports and what airport user experience really means. He just posted his slides and speaker notes. Abstract Airports are a consensual hallucination experienced by billions […]

14 August 2015

Jon Kolko: Design thinking comes of age

How should companies think about design centricity? For Jon Kolko, vice president of design at Blackboard, an education software company, design thinking can define the way an organization functions at the most basic levels—how it relates to users, how it prototypes products, how it assesses risk. In “Design Thinking Comes of Age,” Kolko says that […]

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