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Experience design

Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
Searched by tag:

Experience design

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

4 August 2017
The human side of autonomous cars — with Nissan Research’s Melissa Cefkin

Reposted from Medium Beyond the engineering challenge of creating cars that drive themselves lies the social challenge. Before autonomous cars are ready to navigate our roads, they must be able to navigate the vastly more complicated nuances of human behaviors and interactions — from that friendly nod that says “You first” at a four-way stop, to the […]

31 May 2017
 Intervista a Todd Harple di Intel sul tech-fashion

Ripostato da Medium – English version Il mondo del fashion sta diventando sempre di più digitale — e non si tratta solo di dispositivi da indossare, ma anche e soprattutto di abbigliamento, realizzato con tessuti in cui sono effettivamente integrati dei sensori in grado di misurare e monitorare il corpo di chi li veste. Dato che la […]

8 May 2017
Why service design is the new black — Intel’s Todd Harple on fashion tech

Reposted from Medium – Versione italiana The world of fashion is becoming increasingly digital — and not just wearable devices, but with clothing made from fabrics that actually integrate sensors and technology that can monitor and measure the wearer. As fashion starts to go beyond outward appearance, fashion designers need to broaden their skillsets, to make sure […]

31 March 2017
Experientia guide to Milan Design Week 2017

It’s that time of year again – Milan’s don’t-miss event for the design community is here. If you’re looking to get inspired at Milan Design Week, then check out our top picks for the latest edition, from Experientia’s designers, strategists and partners. Milan might be best known for its busy streets, traditional cafés and world […]

12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

13 April 2017

How Silicon Valley is (ab)using behavioral science and nudging

In an extensive review of The Undoing Project: A Friendship That Changed Our Minds, the book by Michael Lewis on the psychologists Daniel Kahneman and Amos Tversky, Tamsin Shaw provides a deeper criticism of the field of behavioral economics. He claims that behavioral science can be used quite deliberately for the purposes of deception and […]

11 April 2017

[Book] Designing User Interfaces for an Aging Population: Towards Universal Design

Designing User Interfaces for an Aging Population: Towards Universal Design By Jeff Johnson and Kate Finn Morgan Kaufmann Publishers, March 2017 258 pages > First chapter Designing User Interfaces for an Aging Population: Towards Universal Design presents age-friendly design guidelines that are well-established, agreed-upon, research-based, actionable, and applicable across a variety of modern technology platforms. […]

19 January 2017

Anthropologist Sally Applin on the automation of qualitative methods

Anthropology and its methodologies cannot easily be automated. However, both design and engineering based organizations are attempting it. Anthropologist Sally A. Applin argues that this is based in part on historic legacy systems, a misunderstanding of the ethnographic toolkit, and an over-reliance on the principles of Bauhaus, Six Sigma, and Science Fiction. People are creative […]

23 December 2016

ING DIRECT’s sponsored content in The Guardian on the value of CX and human-centred design

ING DIRECT Australia has published yesterday and at the end of November no less than 10 articles in a paid section of The Guardian on the value of customer experience and human-centred design, entitled “Being human in a digital world“. Readers of this professional blog will notice that the articles are mainly aimed at a […]

14 December 2016

Experience design and Big Data at BBVA bank

Over the last 6 months, Fabien Girardin has been working in a rather unique position at BBVA Data & Analytics, a center of excellence in financial data analysis. My job is to make the design of user experiences reach a new frontier with the emergence of machine learning techniques. My responsibility — among other things — is to bring […]

15 November 2016

[Book] Sensemaking

Sensemaking: The Power of the Humanities in the Age of the Algorithm by Christian Madsbjerg Hachette Books March 2017, 256 pages Inspired by his work with companies like Ford and Coca-Cola, Madsbjerg’s Sensemaking is a provocative stand against the “tyranny” of big data and an impassioned argument that human intelligence, informed by the study of […]

11 November 2016

The cognitive psychologist’s view of UX design

Psychologist and cognitive scientist Dr. Susan Weinschenk explains how her science informs UX design. Weinschenk takes research and knowledge about the brain, the visual system, memory, and motivation and extrapolates ten UX design principles from that: 1. People don’t want to work or think more than they have to 2. People have limitations 3. People […]

22 October 2016

[Book] Org Design for Design Orgs

Org Design for Design Orgs: Building and Managing In-House Design Teams By Peter Merholz and Kristin Skinner Publisher: O’Reilly Media August 2016, 198 pages Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services […]

18 October 2016

Behavioral economics, UX design and insurance

The key to unlocking the insurance industry, writes Richie Hecker in TechCrunch, is understanding behavioral economics. The most successful players in insurance tech, he says, will win by rounding the edges on existing products. “Don’t reinvent the wheel, take what works and make it work for today. That means making policies be more transparent, providing […]

16 October 2016

Study says aggressive drivers see autonomous cars as easy prey

Aggressive drivers are looking forward to sharing the road with autonomous cars as they believe they can cut in front of them easily. This is how Peter Campbell summarised in the Financial Times one of the key conclusions of a wide reaching research project by the London School of Economics and Goodyear that investigated how […]

25 September 2016

Three new reports on behavioural science applied to policy making

European Commission There is growing recognition that behavioural insights (BIs) – by shedding light on how people actually make choices – help deliver more effective policies and complement traditional forms of intervention. The Behavioural Insights Applied to Policy (BIAP) 2016 report (February 22, 2016) draws on information collected via desk research, a survey and personal […]

18 September 2016

Better decisions by design: applied behavioral science

Can we design a decision aid that gives us health information we need and counters our biases so that we end up more knowledgeable and confident in our preference? This is the challenge that Artefact, together with Group Health Research Institute, sought to address with project SIMBA. To explore how to overcome bias and deal […]

5 September 2016

Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

4 September 2016

Cognitive bias cheat sheet

Cognitive biases are tendencies to think in certain ways that can lead to systematic deviations from a standard of rationality or good judgment. Buster Benson has tried to arrange the rather exhaustive lists of cognitive biases (e.g. those mentioned on Wikipedia) into a simpler, clearer organizing structure that groups them by the general mental problem […]

14 August 2016

The psychology of scarcity: what behavioral economics can teach design

Eldar Shafir, professor of psychology and public affairs at Princeton University and coauthor, with Sendhil Mullainathan, of the book Scarcity: The New Science of Having Less and How It Defines Our Lives (Picador, 2013), talks to Metropolis Magazine’s Avinash Rajagopal on how scarcity and abundance affect our actions as individuals and communities and what that […]

31 July 2016

Examining cultural need: discussing design anthropology with Amélie Lamont

Designer Erin Lynch recently interviewed Amélie Lamont, a NYC-based design anthropologist, and the result is quite stimulating, particularly also on the topic gender and racial gaps in the design industry. According to Amélie, “design anthropology focuses on better understanding human value systems. As designers, when you understand human value systems, then you can begin creating […]

31 July 2016

Can ‘user experience’ experts become ‘customer experience’ experts?

For those of us who are puzzled about what exactly the difference is between UX and CX, Toby Bottorf, principal at continuum, situates the difference as one of scale: “The difference is one of scale. You’re not designing a thing. You’re trying to design what happens as a result of many things you directly designed, […]

23 July 2016

Emerging social roles for life in 2025

Over the last five years Ericsson’s Networked Society Lab has been exploring what social life in 2025 might mean. How have 20th structures of industrialization been challenged? What is happening with life and lifestyles right now? In what direction are we moving? How are values and attitudes changing? And what clusters of different lifestyles do […]

22 June 2016

A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

21 June 2016

‘Big data is people!’

The sum of our clickstreams is not an objective measure of who we are, but a personal portrait of our hopes and desires, argues Rebecca Lemov, associate professor of the history of science at Harvard University. When trying to understand the ramifications of the big-data trajectory, she argues, it is necessary to bear in mind […]

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