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Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

28 October 2016
Experientia’s President, Michele Visciòla, as panel judge for MacArthur Foundation competition “100&Change”

The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

18 September 2016

Bruce Sterling and Jasmina Tesanovic on the home of the future

Jasmina Tesanovic (previously) and Bruce Sterling did a residency at The Arthur C. Clarke Center for Human Imagination at UCSD (San Diego, USA), working with the students on design fiction and futurism. The residency culminated in a joint lecture about their “Internet of Women’s Things”-based house of the future, Casa Jasmina in Turin, Italy. Tesanovic […]

23 July 2016

Emerging social roles for life in 2025

Over the last five years Ericsson’s Networked Society Lab has been exploring what social life in 2025 might mean. How have 20th structures of industrialization been challenged? What is happening with life and lifestyles right now? In what direction are we moving? How are values and attitudes changing? And what clusters of different lifestyles do […]

3 June 2016

Design fiction as a strategy for engaging with dystopian futures

The limits of our imagination: design fiction as a strategy for engaging with dystopian futures By Joshua Tanenbaum, Marcel Pufal and Karen Tanenbaum (UC Irvine Published in: LIMITS ’16 Proceedings of the Second Workshop on Computing within Limits June 2016, 9 pages Abstract In this paper we explore how design fiction — an increasingly common […]

11 January 2016

[New publication] The Hackable City: A Research Manifesto and Design Toolkit

The Hackable City: A Research Manifesto and Design Toolkit Authors – Cristina Ampatzidou (University of Amsterdam / University of Groningen) – Matthijs Bouw (One Architecture) – Froukje van de Klundert (University of Amsterdam) – Michiel de Lange (Utrecht University) – Martijn de Waal (Amsterdam University of Applied Sciences / University of Amsterdam) Amsterdam Creative Industries […]

3 December 2015

Can human-centered design help people prevail over machines in the workplace?

Instead of asking ourselves which jobs will be replaced, writes Brooks Rainwater, we need to shift the conversation to answer the question: what jobs do we want humans to do? We must move the policy discussion away from job retraining towards job rethinking. This begins with embracing the power of human-centered work. Human-centered work is […]

12 November 2015

Interview with John Thackara: how to thrive in the next economy

On the occasion of the U.S. launch of his new book, How to Thrive in the Next Economy: Designing Tomorrow’s World Today, John Thackara sat down with Core77’s Allan Chochinov to talk about the book, changing attitudes about the future, and where we might be heading. Let’s talk about optimism. I find the new book […]

23 October 2015

Imagining a future IKEA catalogue [design fiction]

On August 31st Julian Bleecker and Nicolas Nova from the Near Future Laboratory organised a full day design fiction workshop in Sweden focused on the consumer-oriented Internet of Things. The goal for the day was to create a catalogue in IKEA style for the year 2040 with products not yet existing related to IoT. The […]

5 September 2015

Prototypes capturing new user experiences for bicycles

Back in May 2015, the Urban Futures team of the Future Cities Catapult (based in London, UK) completed a design research project around cycling. This short project uses film to sketch out some possibilities of contemporary technologies such as wearables and Internet-of-Things, in order to imagine new user experiences for cyclists. It’s covered in depth […]

11 August 2015

Thingclash: putting human values in the IoT

The Internet of Things (IoT) is forecast to be one of the most far reaching and fundamental shifts in how people interact with technology and their environment since the advent of the Internet. But, the rush to create new commercial prototypes, products, services, systems and stacks often means culture, custom, needs and desires are overstepped […]

13 June 2015

Examining the proliferation of magical narratives in technology

There has been a lot of talk about magic lately in critical, cultural and technological spaces; what it does, who it is for, and who are the ones to control or enact it. As a way of unpacking a few elements of this thinking, this essay by Natalie Kane follows on from the conversations that […]

1 June 2015

Exploring the ‘next nature’ that people and technology are creating

The Next Nature website sets out to radically shift our notion of nature: Our image of nature as static, balanced and harmonic is naive and up for reconsideration. Where technology and nature are traditionally seen as opposed, they now appear to merge or even trade places. We must no longer see ourselves as the anti-natural […]

17 May 2015

We are ignoring the new machine age at our peril

In 2009, W Brian Arthur published a remarkable book, The Nature of Technology, in which he formulated a coherent theory of what technology is, how it evolves and how it spurs innovation and industry. Technology, he argued, “builds itself organically from itself” in ways that resemble chemistry or even organic life. And implicit in Arthur’s […]

17 May 2015

Policy paper: Making Good our Future

Making Good our Future: Exploring the New Boundaries of Open & Social Innovation in Manufacturing Policy Paper prepared for the European Commission May 2015, 49 pages As part of the Social Innovation Europe initiative, the European Commission has published a policy paper, ‘Making Good Our Future’ by the Young Foundation’s Indy Johar, Filippo Addarii and […]

30 April 2015

Human+Machine Futures forecast map

This year, the research focus of the Institute for the Future (IFTF) is on Human+Machine Futures, the blurring lines between human and machine, natural and artificial. What happens when technology allows us to automate just about anything? What happens when our bodies become the next frontier of technology adoption? How is technology is transforming human […]

3 April 2015

Design prototypes for Nairobi, Kenya

In 2014, Ericsson and UN-Habitat (United Nations Human Settlements Programme) entered a three-year partnership with the intention to collaborate around Information and Communication Technologies (ICTs) and sustainable urbanization. One of the first explorations was driven by the Ericsson User Experience Lab in collaboration with their colleagues at Sustainability Research and UN-Habitat. The intention and scope […]

23 March 2015

Design fiction personas illustrate possible impact of educational tech

People talk about the future of technology in education as though it’s right around the corner, but most of us get to that corner and see it disappearing around the next. This innovation-obsessed cycle continues as we are endlessly dissatisfied with how little difference these promises make to the people implicated in these futures. These […]

23 March 2015

Design fiction, not science, hints at the future we actually want

The stories we tell ourselves about technology – typically, optimistic ones from would-be innovators, pessimistic ones from their critics – are usually too simple. Making them more complex can support a richer discussion about where a technology might be going, and the kind of futures it could open up. That calls for a kind of […]

1 November 2014

Biennale Interieur investigates homemaking in the digital age

Anna Bergren Miller provides a short write-up in Shareable on how Joseph Grima and Space Caviar explored changing notions of domesticity at the 2014 Biennale Interieur. “At this year’s Biennale Interieur in Kortrijk, Belgium, British architect Joseph Grima turned the opportunity to curate the show’s cultural program on its head, creating a kind of anti-program […]

12 September 2014

[Video] Digital Amnesia (VPRO, 2014)

Our memory is dissipating. Hard drives only last five years, a webpage is forever changing and there’s no machine left that can read 15-year old floppy disks. Digital data is vulnerable. Yet entire libraries are shredded and lost to budget cuts, because we assume everything can be found online. But is that really true? For […]

8 September 2014

How to see into the future

Billions of dollars are spent on experts who claim they can forecast what’s around the corner, in business, finance and economics. Most of them get it wrong. Now a groundbreaking study has unlocked the secret: it IS possible to predict the future – and a new breed of ‘superforecasters’ knows how to do it. Tim […]

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