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Healthcare

Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
Searched by tag:

Healthcare

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

27 September 2016

Health as a social movement

Last week, the UK innovation charity Nesta launched a new report, Health as a Social Movement: The Power of People in Movements. It illuminates the value and role of health social movements and aims to foster debate, experiments and development of a practice around social movements in health. Realising the potential of movements requires institutions […]

18 September 2016

Better decisions by design: applied behavioral science

Can we design a decision aid that gives us health information we need and counters our biases so that we end up more knowledgeable and confident in our preference? This is the challenge that Artefact, together with Group Health Research Institute, sought to address with project SIMBA. To explore how to overcome bias and deal […]

29 August 2016

Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

22 July 2016

A nudge toward participation: Improving clinical trial enrollment with behavioral economics

A nudge toward participation: Improving clinical trial enrollment with behavioral economics Eric M. VanEpps, Kevin G. Volpp and Scott D. Halpern (University of Pennsylvania) Science Translational Medicine – 20 Jul 2016 Vol. 8, Issue 348, pp. 348fs13 Interventions informed by behavioral economics can address barriers to patient enrollment in clinical trials and improve recruitment efforts. […]

11 June 2016

Time for big anthropology

“Big data” is one of the most promising developments in health care in a decade. Yet, writes Dan Beckham, they too often breed myopic overconfidence. “The numbers, after all, never lie — except when they do. Numbers without context or interpretation can create a dangerous distance between key decision-makers and reality.” Beckham argues that big […]

23 May 2016

Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

2 April 2016

A selection of Interaction 16 videos

In this post we highlight a number of Interaction 16 conference videos especially relevant to the Putting People First readers. They are grouped thematically. Algorithm-inspired design Crowds, algorithms and computations: The new materials of design – Matthew Milan, Normative [54:21] Can computers design? – Antti Oulasvirta, Aalto University [57:38] The Dawn of Agentive Technology: The […]

2 April 2016

Special Issue: Digitised Health, Medicine and Risk

Health Risk & Society is a new international scholarly journal devoted to a theoretical and empirical understanding of the social processes which influence the ways in which risks are taken, communicated, assessed and managed in relationship to health and health care. They have just published a special issue on Digitised Health, Medicine and Risk, edited […]

30 March 2016

Six more UX-related articles on PMLive

PMLiVE continues to inform us about UX approaches and developments in the pharmaceutical industry (older series of articles here): Why health psychology should inform pharma strategyv Ella Nuttall – 30 March 2016 We asked Ella to explain why she thinks health psychologists have an important role to play in the pharmaceutical industry. Harnessing the power […]

8 March 2016

Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

1 March 2016

How semiotic ethnography solved the riddle: What do chronic pain patients want?

In this article Laura S. Oswald discusses the advantages of semiotic research methods for decoding consumer experiences and translating them into marketing strategy. Oswald focuses specifically on the innovative research techniques we used to decode the meaning of chronic pain for patients, one of the most elusive areas of consumer behaviour. Pain research poses unique […]

25 February 2016

Patients know best: Qualitative study on how families use patient-controlled personal health records

Patients Know Best: Qualitative Study on How Families Use Patient-Controlled Personal Health By Hanna Schneider, Susan Hill, and Ann Blandford Journal of Medical Internet Research 2016;18(2):e43 Background: Self-management technologies, such as patient-controlled electronic health records (PCEHRs), have the potential to help people manage and cope with disease. Objective: This study set out to investigate patient […]

19 February 2016

UX methodologies for pharmaceutical companies

PMLiVE, the news site for the pharmaceutical industry, is quite outspoken on the need for UX and customer experience methodologies in the pharmaceutical industry. Here are some recent posts: A five-step plan for patient-centred digital communications Letizia Affinito and John Mack – 19 February 2016 Pharmaceutical companies can no longer just sell pills, but must […]

16 February 2016

The new face of behavioral change in healthcare

Glen de Vries argues that tracking basic biology can create positive reinforcements for health-related behaviors?. Yet, he is faced with a challenge: those who actively track their health metrics still represent a minority of consumers, while most people who should be keeping track of health metrics don’t. To address this conundrum, he sees an immense […]

16 February 2016

Experts fear wearables going down path of misguided user research

A recent study showed that in early wearable app development, the lack of identifying the user scenarios resulted in too much focus on technology and neglecting the users, writes Jennifer Elias in Forbes. “The people in at-risk communities are used to researchers coming in for a year then disappearing or coming in and asking them […]

2 February 2016

Do patients really want to be empowered?

Katherine Benjamin, digital services manager at NHS England, asks some clever questions in this Medium piece: “Digital health services and wearable technologies are meant to empower users to change behaviours and become better informed, more engaged patients. However, to what extent has the rhetoric of empowerment in digital healthcare been diluted to the point that […]

29 January 2016

Solving health care problems through design methodology

Stephen Klasko (an MD with an MBA, CEO of Jefferson Health System and Thomas Jefferson University) and Bon Ku (MD, a professor of emergency medicine at Thomas Jefferson University Hospital) joined the [email protected] show on Wharton Business Radio to talk about why design is so important to health care’s future, and the unabashedly cool ways […]

26 January 2016

Designing for Crisis, Design for Real Life

It’s easy to design for the idealized user, someone who’s smart, calm, and informed. It’s less easy, and thus more important, to design for a more realistic user: still smart, but harried and uncertain. The best designs handle both with care. But how many designs can help a user who is completely in the dark […]

9 January 2016

Why we need better UI in patient-used medical devices

With patients increasingly treating themselves at home, often using specialist equipment, the chance of use errors increases, and the ensuing results can be deadly. User Interfaces (UI) have a key role to play in reducing the risk of use errors in a patient-used device, writes David Furley of PDD. In fact, he says, “the benefits […]

31 December 2015

[Report] Easier Said Than Done

Easier Said Than Done: Why we struggle with healthy behaviours and what to do about it By Nathalie Spencer RSA, December 2015 Many of us know what we should be doing to live healthily, yet many of us struggle to actually actively manage our health. In ‘Easier Said than Done’, we set out some of […]

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