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Innovation

Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
Searched by tag:

Innovation

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

1 March 2016
Singapore’s main newspaper on Experientia’s design with the elderly

Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]

18 January 2016
Experientia website completely reshaped

Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]

1 January 2016
For when things get personal…
19 April 2016

Co-creating policy and public services in Ireland

Governments, public sector and community organisations are addressing increasingly complex challenges such as the ageing society, climate change, sustainable behaviour change, youth unemployment, impacts of austerity, health, housing and homelessness. They are doing this at a time when there is a growing gap between the needs and expectations of the public on the one hand […]

14 April 2016

Anthropology is not only undersold, it’s misunderstood

Dr. John Sherry, Director of Business Innovation Research at Intel, says in an long profile on Epicpeople that anthropology is not only undersold, but also misunderstood: People too often talk about ethnography as a tool for understanding ‘the consumer’ or ‘the customer.’ We don’t just talk to people in their homes, we think systematically. People […]

30 March 2016

Six more UX-related articles on PMLive

PMLiVE continues to inform us about UX approaches and developments in the pharmaceutical industry (older series of articles here): Why health psychology should inform pharma strategyv Ella Nuttall – 30 March 2016 We asked Ella to explain why she thinks health psychologists have an important role to play in the pharmaceutical industry. Harnessing the power […]

8 March 2016

Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

6 March 2016

[Book] Small Data

Small Data: The Tiny Clues That Uncover Huge Trends Hardcover by Martin Lindstrom February 23, 2016 St. Martin’s Press, 256 pages Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing. Hired by the world’s leading brands to find out what makes their customers […]

18 February 2016

By studying underserved communities, Microsoft wants to improve UX for everyone

August de los Reyes came to a new understanding of design after thinking about (and experiencing) disability. Disability, writes Cliff Kuang (who interviewed him), is “an engine of innovation simply because no matter what their limitations, humans have such a relentless drive to communicate that they’ll invent new ways to do so, in spite of […]

30 January 2016

Is design thinking the next big thing for U.S. power?

The U.S. Army is already using design thinking to inform its battle doctrine, and now voices go up to apply it to US foreign policy as well. Design Thinking Comes to the U.S. Army by Roger Martin The U.S. Army has incorporated design thinking into the core of its battle doctrine — and there is […]

29 January 2016

Solving health care problems through design methodology

Stephen Klasko (an MD with an MBA, CEO of Jefferson Health System and Thomas Jefferson University) and Bon Ku (MD, a professor of emergency medicine at Thomas Jefferson University Hospital) joined the Knowledge@Wharton show on Wharton Business Radio to talk about why design is so important to health care’s future, and the unabashedly cool ways […]

27 January 2016

Remaking Ford into a user experience-driven company

Ford CEO Mark Fields recently declared that Ford would be remade as a user-experience driven company: “We have obviously a lot experience in the car business, over 113 years, and our differentiation is going to be clearly the whole user experience, and how you experience the whole vehicle going forward, whether they’re directed-driving vehicles, or […]

22 January 2016

The power of creativity from below

Anthropologist Michael Thompson believes in the power of creativity from below in solving some of the smaller and bigger problems of our time. “People generally are very creative and innovative. Many anthropological case studies have shown that. If development happens, it does not happen just through large-scale and “top-down” projects, but thanks to some sort […]

21 January 2016

The IBM plan to bring design thinking to big business

For going on four years now, IBM has been working to reinvent itself as a design-led business. In 2012, the computing behemoth employed just one designer for every 80 coders. Today, that ratio stands at 1:20. By the end of 2016, the company hopes to narrow it to 1:15. All-told, the company is investing more […]

11 January 2016

How Eataly has redefined the third place to create a new customer experience

This short reflection on Eataly by Sergio Gutierrez, Ankur Johar, Christian Lillo, Anjali Singh and and Sofia Sourtzis positions it as a “third place”. Ray Oldenburg introduced the concept of the third place in 1989 in his book The Great Good Place. He characterizes third places as neutral spaces free of inequality, where conversations can […]

4 January 2016

How focus on UX helped gov.uk win design of the year

The goal of self-service sites is to help users find answers themselves, forestalling the need to contact a real person. When such a site is done right, it leads you straight from symptoms to diagnosis to cure. However, if self-service sites are done poorly, they’re hard to navigate and offer no effective way to find […]

3 December 2015

Reinventing cancer surgery—by designing a better hospital experience

Memorial Sloan Kettering’s new $300 million cancer center in New York focuses on the well-being of the patient—even as they move you through the process as quickly as possible. Inside the nearly-finished Josie Robertson Surgery Center (JRSC), the waiting room feels more like a fancy co-working space for families to camp out, play games, get […]

10 November 2015

Why service design is luxury’s new battleground

Ana Andjelic writes in AdAge that most legacy luxury brands are failing at delivering service, especially online: The fact that most legacy luxury brands fail to successfully create and deliver service is unfortunate. The business of luxury retail today increasingly involves browsing and shopping online, via aggregators and on editorial sites, on mobile and in-store. […]

10 November 2015

For years, Apple followed user-centered design principles. Then something went wrong.

Don Norman and Bruce Tognazzini are taking their gloves off and accuse Apple of abandoning the fundamental principles of good design: discoverability, feedback, proper mapping, appropriate use of constraints, and, of course, the power to undo one’s operations. Apple, they argue in a long essay, has lost its way, driven by concern for style and […]

5 November 2015

Customer journey mapping is at the heart of digital transformation

Digital technologies such as analytics, mobility, social networks, cloud computing and the Internet of Things are making old ways of working redundant and forcing companies to transform. According to Raman Sapra, global head of Dell’s digital business services, the best way to leverage digital is to take a comprehensive rather than a piecemeal approach. And […]

3 November 2015

Another book entitled “The Quantified Self”

The Quantified Self By Gina Neff and Dawn Nafus MIT Press, 264 pp. April 2016 Oops, that is confusing: two books by sociologists on the quantified self movement, both entitled “The Quantified Self” and both appearing in April 2016. The first one is by the acclaimed Australian sociologist Deborah Lipton. And now there is this […]

26 October 2015

Madrid, the non-neoliberal smart city

Paul Mason, economics editor at Channel 4 News and occasional columnist at The Guardian, writes about an alternative smart city vision: the “non-neoliberal smart city” that is currently being developed in Madrid: Instead of seeing the city as a “system”, to be automated and controlled, the vision being mulled in the Spanish capital conceives of […]

23 October 2015

Imagining a future IKEA catalogue [design fiction]

On August 31st Julian Bleecker and Nicolas Nova from the Near Future Laboratory organised a full day design fiction workshop in Sweden focused on the consumer-oriented Internet of Things. The goal for the day was to create a catalogue in IKEA style for the year 2040 with products not yet existing related to IoT. The […]

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