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Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
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Media

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

20 November 2017
Experientia and Italian bank Intesa Sanpaolo announce innovative partnership

Wide ranging partnership also covers collaboration with design schools and public events on service design “Finding the way forward for independent design means building new business models for service design consultancies in the age of the company buy-out.” Michele Visciola, President, Experientia PRESS RELEASE It seems the business world is finally realising that service and […]

26 October 2017
Epic storytelling with video

Another EPIC conference come and gone, and no, we’re not using “epic” in the way under-10s use it about cool things on the internet. EPIC is the Ethnographic Praxis in Industry Conference, one of the most important annual events for practitioners of anthropology, ethnography and related disciplines. Ethnography is one of Experientia’s key methodologies, underpinning […]

23 October 2017
Experientia is hiring! Service design intern

Service Design Intern: Lausanne, Switzerland and Turin, Italy Experientia, an international experience design consultancy, is looking for service design interns for our Turin, Italy office, to support research, concept development and design. The ideal candidate will be a holistic thinker and designer, with a systems approach to enable complex service offerings, driven by an understanding […]

23 October 2017
Experientia is hiring! Senior Service Designer

Senior Service Designer: Lausanne, Switzerland and Turin, Italy (*) We are looking for service designers with outstanding design skills, methodical thinking, and experience in designing complex service ecosystems using a human-centered design methodology.   Required 2-5 years’ experience in service design and/or user experience design University and/or advanced degree(s) in Service Design, Interaction Design, User […]

23 October 2017
Experientia is hiring! Lead Service Designer

Lead Service Designer: Lausanne, Switzerland and Turin, Italy (*) Experientia is seeking a Senior Service Designer to lead service design projects from the Turin, Italy office (*) or the Lausanne, Switzerland office. The Senior Service Designer will have experience leading a team of behavioral analysts and service modelers in research and service design projects lasting […]

18 October 2017
Innovate through service design – The Innovation Center of Intesa Sanpaolo and Experientia for “Torino Design of the City”

by Erin O’Loughlin – Photos: Naz Kazazoglu In Turin, you only need to tell your taxi driver “Take me to the skyscraper” to end up at the impressive Innovation Center of the Intesa Sanpaolo bank, rising in the heart of Turin, with a fine view of the Turin hills and the Italian alps. Here on […]

2 March 2017

[Report] How US youth navigate the news landscape

Yesterday, the New York research institute Data & Society released the report How Youth Navigate the News Landscape (download) that explores how young people use mobile devices, messaging apps, and social media to consume breaking news. Co-authors Mary Madden, Amanda Lenhart, and Claire Fontaine find that American teens and young adults express low levels of […]

18 July 2016

Design research at the New York Times

The pressure to anticipate an audience’s needs and desires is intense—no longer only of concern to business sides of media organizations but a part of the editorial mission, writes Heather Chaplin in the Columbia Journalism Review. Certain newsrooms, including the Times’s, are turning to human-centered design practices in order to understand what readers want. Chaplin […]

1 March 2016

Why We Post: social media through the eyes of the world

Nine UCL anthropologists spent fifteen months living in nine communities around the world, researching the role, uses and consequences of social media in people’s everyday lives. University College London just launched an enormous repository with the results of this global ethnographic research project, all easily accessible through the new ‘Why We Post’ website. For a […]

13 February 2016

“How we used design research to launch The New York Times en Español”

A year ago Juliette Melton led a design research field project to explore how The Times could best share its journalism with the Spanish-speaking world. What the team learned from that in-depth research — as well as from subsequent exploration — led directly to today’s launch of The New York Times en Español. As researchers, we are always on […]

18 January 2016

Digital media companies need to make user experience a priority — or else

Digital publishing, seeming perpetually up against terrible economics that prize quantity over quality, has reached a point where navigating it is akin to “walking across a sticky cinema store,” according to Barbarian Group executive director of media and distribution Colin Nagy. That’s because media companies have lost sight of the user experience in their many […]

3 December 2015

Peeps Magazine: anthropology for non-anthropologists

Today we received a hard copy of Peeps, a new and impressive magazine that presents itself as “anthropology for non-anthropologists”, aimed at putting “culture and context before events, bringing investigative stories from corners around the world, and offering readers engaging analysis and authoritative insight into contemporary human affairs”. According to an article in Anthropologizing, the […]

27 July 2015

New qualitative research on video consumption by UK youth

TV viewing (live, playback and Broadcaster VOD services) dominates the video viewing of all ages; however 16-24s have a more varied video diet, with TV accounting for two thirds of their total video viewing compared to the UK average of 81%. Whilst it’s great to know how young people are using video, this only tells […]

2 June 2015

The user experience of binge watching (and other behavioral shifts in the multiscreen home)

Today, consumers are prepared to spend significant amounts of time binge watching because they can determine their own viewing schedules, allowing them to watch what they want, when they want, writes Colin Morrison, Vice President of Global Sales Operations for Ericsson’s TV and media business. This behavioral shift puts more importance than ever before on […]

10 May 2015

Ethnographic study on use of metrics in newsrooms

The Traffic Factories: Metrics at Chartbeat, Gawker Media, and The New York Times A report by Caitlin Petre Tow Center for Digital Journalism Graduate School of Journalism at Columbia University Audience metrics have become ubiquitous in news organizations, but there has been little empirical research on how the data is produced or how it affects […]

5 March 2014

Experientia’s mini-doc for the UN’s International Labour Organization

The first destination: The path to decent work in rural economies Experientia’s short documentary for the UN’s International Labour Organization It’s always a pleasure to work on a project that is out of the ordinary. Experientia’s short documentary for the UN’s International Labour Organization (ILO) was not only a rare opportunity for our communications team […]

20 December 2013

Screen Life: The View from the Sofa

A new study carried out for Thinkbox by COG Research and designed to help the advertising community understand the context of multi-screening (watching TV and simultaneously using an internet-connected device such as a laptop, smartphone or tablet). Using a combination of research techniques which examined over 700 hours of TV viewing gathered from filming the […]

8 November 2013

‘Why newsrooms need anthropologists’

Journalism and anthropology both purport to observe and analyse human behaviour and experience, albeit in different ways and over extremely divergent timescales. And they both serve up their findings to the wider world in order to give it greater understanding of itself – and of what it ‘means’ to be ‘human’. Walé Azeez and Sarah […]

11 September 2013

The consumer has spoken but is anyone listening?

One would expect that listening to your customers’ needs and wants is a basic prerequisite for any business active in a competitive industry. It also is understandable that no business can satisfy all of its customers’ needs nor always meet the basic needs for most of its customers. This is where a competitive market and […]

2 September 2013

Ericsson Report: Identifying the needs of tomorrow’s video consumers

The Ericsson ConsumerLab TV & Media 2013 report (presentation) looks at how the explosion of connected mobile devices in the home has opened a whole new world of possibilities when it comes to viewing TV and video content. Consumer viewing habits now involve so much more than just the living room TV and traditional broadcast […]

2 September 2013

BBC R&D launched the UX Research Partnership

Some weeks ago the BBC announced the BBC User Experience Research Partnership, a long-term collaboration project between BBC Research and Development (BBC R&D) and leading UK universities in the fields of User Experience and Human Computer Interaction research. The academic partners are The University of Bath, The University of Dundee, UCL (University College London), Newcastle […]

7 August 2013

An object of journalism: the hyperlink

Juliette de Maeyer kicks off this month’s edition of EthnographyMatters which focuses on Ethnographies of Objects, with a response to two questions posed to her: ‘Why is the hyperlink an interesting object of journalism?’ And ‘What’s the best way to approach this object methodologically?’ Her work on hyperlinks is a fascinating exploration of materiality, stubbornness […]

27 May 2013

BBC on exploring and enhancing the TV user experience

The BBC’s R&D department has been working on how to exploit the interactive functionality now available through connected televisions through a number of projects under themes such as companion screens, authentication, Internet of Things, recommendation services, accessibility and so on. On Saturday 27th April, at the Universite Paris Dauphine, the team co-chaired a day-long workshop […]

26 November 2012

Why do the user interfaces of Smart TVs suck?

Driven by marketing tick lists and a seeming disregard for how ordinary people will use their products, manufacturers have simply chucked more and more features into their sets until existing user interfaces have creaked at the seams with it all. Even new UIs, designed from the ground up – you’d have thought – to deal […]

11 October 2012

Content and the journey: Building a good user experience for news sites

Discussions at recent news industry conferences have often referred to the importance of good user experience, particularly during discussions about how news outlets are reaching and interacting with their users on digital platforms. References to user experience could cover a range of aspects, including the user’s journey through content, an app or a news website, […]

4 September 2012

Ericsson on evolving TV and video-consumption habits

Ericsson is publishing interesting research these days (and therefore gets featured on this blog). Its latest TV and video ConsumerLab report found that mobile devices are an important part of the TV experience, with 67 percent using tablets, smartphones or laptops for their everyday TV viewing. New technology and services have also empowered us to […]

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