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Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
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Media

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

29 October 2016
Upcoming conference on design & sustainable innovation for smart cities

Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]

28 October 2016
Experientia’s President, Michele Visciòla, panel judge for MacArthur Foundation’s “100&Change” competition

The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

18 July 2016

Design research at the New York Times

The pressure to anticipate an audience’s needs and desires is intense—no longer only of concern to business sides of media organizations but a part of the editorial mission, writes Heather Chaplin in the Columbia Journalism Review. Certain newsrooms, including the Times’s, are turning to human-centered design practices in order to understand what readers want. Chaplin […]

1 March 2016

Why We Post: social media through the eyes of the world

Nine UCL anthropologists spent fifteen months living in nine communities around the world, researching the role, uses and consequences of social media in people’s everyday lives. University College London just launched an enormous repository with the results of this global ethnographic research project, all easily accessible through the new ‘Why We Post’ website. For a […]

13 February 2016

“How we used design research to launch The New York Times en Español”

A year ago Juliette Melton led a design research field project to explore how The Times could best share its journalism with the Spanish-speaking world. What the team learned from that in-depth research — as well as from subsequent exploration — led directly to today’s launch of The New York Times en Español. As researchers, we are always on […]

18 January 2016

Digital media companies need to make user experience a priority — or else

Digital publishing, seeming perpetually up against terrible economics that prize quantity over quality, has reached a point where navigating it is akin to “walking across a sticky cinema store,” according to Barbarian Group executive director of media and distribution Colin Nagy. That’s because media companies have lost sight of the user experience in their many […]

3 December 2015

Peeps Magazine: anthropology for non-anthropologists

Today we received a hard copy of Peeps, a new and impressive magazine that presents itself as “anthropology for non-anthropologists”, aimed at putting “culture and context before events, bringing investigative stories from corners around the world, and offering readers engaging analysis and authoritative insight into contemporary human affairs”. According to an article in Anthropologizing, the […]

27 July 2015

New qualitative research on video consumption by UK youth

TV viewing (live, playback and Broadcaster VOD services) dominates the video viewing of all ages; however 16-24s have a more varied video diet, with TV accounting for two thirds of their total video viewing compared to the UK average of 81%. Whilst it’s great to know how young people are using video, this only tells […]

2 June 2015

The user experience of binge watching (and other behavioral shifts in the multiscreen home)

Today, consumers are prepared to spend significant amounts of time binge watching because they can determine their own viewing schedules, allowing them to watch what they want, when they want, writes Colin Morrison, Vice President of Global Sales Operations for Ericsson’s TV and media business. This behavioral shift puts more importance than ever before on […]

10 May 2015

Ethnographic study on use of metrics in newsrooms

The Traffic Factories: Metrics at Chartbeat, Gawker Media, and The New York Times A report by Caitlin Petre Tow Center for Digital Journalism Graduate School of Journalism at Columbia University Audience metrics have become ubiquitous in news organizations, but there has been little empirical research on how the data is produced or how it affects […]

5 March 2014

Experientia’s mini-doc for the UN’s International Labour Organization

The first destination: The path to decent work in rural economies Experientia’s short documentary for the UN’s International Labour Organization It’s always a pleasure to work on a project that is out of the ordinary. Experientia’s short documentary for the UN’s International Labour Organization (ILO) was not only a rare opportunity for our communications team […]

20 December 2013

Screen Life: The View from the Sofa

A new study carried out for Thinkbox by COG Research and designed to help the advertising community understand the context of multi-screening (watching TV and simultaneously using an internet-connected device such as a laptop, smartphone or tablet). Using a combination of research techniques which examined over 700 hours of TV viewing gathered from filming the […]

8 November 2013

‘Why newsrooms need anthropologists’

Journalism and anthropology both purport to observe and analyse human behaviour and experience, albeit in different ways and over extremely divergent timescales. And they both serve up their findings to the wider world in order to give it greater understanding of itself – and of what it ‘means’ to be ‘human’. Walé Azeez and Sarah […]

11 September 2013

The consumer has spoken but is anyone listening?

One would expect that listening to your customers’ needs and wants is a basic prerequisite for any business active in a competitive industry. It also is understandable that no business can satisfy all of its customers’ needs nor always meet the basic needs for most of its customers. This is where a competitive market and […]

2 September 2013

Ericsson Report: Identifying the needs of tomorrow’s video consumers

The Ericsson ConsumerLab TV & Media 2013 report (presentation) looks at how the explosion of connected mobile devices in the home has opened a whole new world of possibilities when it comes to viewing TV and video content. Consumer viewing habits now involve so much more than just the living room TV and traditional broadcast […]

2 September 2013

BBC R&D launched the UX Research Partnership

Some weeks ago the BBC announced the BBC User Experience Research Partnership, a long-term collaboration project between BBC Research and Development (BBC R&D) and leading UK universities in the fields of User Experience and Human Computer Interaction research. The academic partners are The University of Bath, The University of Dundee, UCL (University College London), Newcastle […]

7 August 2013

An object of journalism: the hyperlink

Juliette de Maeyer kicks off this month’s edition of EthnographyMatters which focuses on Ethnographies of Objects, with a response to two questions posed to her: ‘Why is the hyperlink an interesting object of journalism?’ And ‘What’s the best way to approach this object methodologically?’ Her work on hyperlinks is a fascinating exploration of materiality, stubbornness […]

27 May 2013

BBC on exploring and enhancing the TV user experience

The BBC’s R&D department has been working on how to exploit the interactive functionality now available through connected televisions through a number of projects under themes such as companion screens, authentication, Internet of Things, recommendation services, accessibility and so on. On Saturday 27th April, at the Universite Paris Dauphine, the team co-chaired a day-long workshop […]

26 November 2012

Why do the user interfaces of Smart TVs suck?

Driven by marketing tick lists and a seeming disregard for how ordinary people will use their products, manufacturers have simply chucked more and more features into their sets until existing user interfaces have creaked at the seams with it all. Even new UIs, designed from the ground up – you’d have thought – to deal […]

11 October 2012

Content and the journey: Building a good user experience for news sites

Discussions at recent news industry conferences have often referred to the importance of good user experience, particularly during discussions about how news outlets are reaching and interacting with their users on digital platforms. References to user experience could cover a range of aspects, including the user’s journey through content, an app or a news website, […]

4 September 2012

Ericsson on evolving TV and video-consumption habits

Ericsson is publishing interesting research these days (and therefore gets featured on this blog). Its latest TV and video ConsumerLab report found that mobile devices are an important part of the TV experience, with 67 percent using tablets, smartphones or laptops for their everyday TV viewing. New technology and services have also empowered us to […]

31 August 2012

The new multi-screen world: understanding cross-platform consumer behavior

Google published yesterday a research report on how consumers use different devices together and navigating the new multi-screen world. They set out to learn not just how much of our media consumption happens on screens, but also how we use these multiple devices together, and what that means for the way that businesses connect with […]

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