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Augmented Reality

Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
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Augmented Reality

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

18 October 2017
Innovate through service design – The Innovation Center of Intesa Sanpaolo and Experientia for “Torino Design of the City”

by Erin O’Loughlin – Photos: Naz Kazazoglu In Turin, you only need to tell your taxi driver “Take me to the skyscraper” to end up at the impressive Innovation Center of the Intesa Sanpaolo bank, rising in the heart of Turin, with a fine view of the Turin hills and the Italian alps. Here on […]

17 October 2017
Richard Thaler’s Nobel Prize is a win for good design

by Erin O’Loughlin Richard Thaler’s 2017 Nobel Economics Prize on Monday was met with more buzz around the offices of our design agency than is usual for economics news. What people outside of the industry probably don’t realize is that service designers don’t think of Richard Thaler as an economist — instead, we consider him one of […]

3 October 2017
Don’t miss Experientia at Torino Design of the City

Torino Design of the City is nearly here! Experientia will of course be part of this exciting week (10-16 October) of events, meetings, workshops, exhibitions and guided tours about design, and we warmly invite you to join us. The event is organised by the City of Turin and will take place in strategic city locations […]

1 October 2017
Half-day event on service design innovation in Turin

(This page will be regularly updated to reflect minor programme changes) To Innovate through Service Design – Conference for Torino Design of the City From 10 to 16 October, the City of Turin will host Torino Design of the City. This week of events, meetings, workshops, exhibitions and guided tours about design will take place in […]

4 August 2017
The human side of autonomous cars — with Nissan Research’s Melissa Cefkin

Reposted from Medium Beyond the engineering challenge of creating cars that drive themselves lies the social challenge. Before autonomous cars are ready to navigate our roads, they must be able to navigate the vastly more complicated nuances of human behaviors and interactions — from that friendly nod that says “You first” at a four-way stop, to the […]

31 May 2017
 Intervista a Todd Harple di Intel sul tech-fashion

Ripostato da Medium – English version Il mondo del fashion sta diventando sempre di più digitale — e non si tratta solo di dispositivi da indossare, ma anche e soprattutto di abbigliamento, realizzato con tessuti in cui sono effettivamente integrati dei sensori in grado di misurare e monitorare il corpo di chi li veste. Dato che la […]

24 September 2009

Augmented reality gets off to a wobbly start

  The New Scientist reviews the current state of Augmented Reality and is a bit concerned: “While some who back the technology think its time has now come, after more than a decade in development, others warn that undercooked applications or “apps” are set to disappoint users, potentially damaging the market. The momentum building behind […]

22 September 2009

“La realité augmentée”, and other Paris 2.0 themes

Tomorrow I will be speaking at an informal, but high energy Paris conference, called (somewhat predictably) Paris 2.0. The conference takes a total of four days, and is attended by a young, edgy French crowd. I am unfortunately only here for an afternoon and a morning, and arrived in the middle of a session devoted […]

22 September 2009

Enhancing user interaction with first person user interface

Luke Wroblewski, an internationally recognized Web thought leader and Senior Director of Product Ideation & Design at Yahoo! Inc., provides a comprehensive overview of augmentation as a user interface, complete with real-world examples. “Though many computer applications and operating systems make use of real-world metaphors like the desktop, most software interface design has little to […]

8 September 2009

Josephine Green and Ezio Manzini featured in Philips magazine

From pyramids to pancakes The era of elitism, top-down management and deterministic ideals is over. We are now living in an age of social innovation and sustainability that opens up the future to the many, not just the few. Mass consumerism has given way to mass creativity, which is transforming how we think about and […]

23 July 2009

How the digital world is changing the rules of modern courtship

As part of a feature series on Facebook (see below), Newsweek explores how the digital world is changing the rules of modern courtship: “It wasn’t so long ago that the idea of a college romance playing out online—for better or for worse—would have been deemed weird, nerdy, or just plain pathetic. As the thinking went, […]

20 April 2009

Nokia’s IdeasProject site on four major future themes of computing

Nokia’s IdeasProject site contains this week a video interview with Don Tapscott, and four feature articles that integrate some of the ideas presented thus far on the site: Head in the Cloud: computing becomes virtual As the costs of sending, storing, and processing information descend, these services are moving into the fabric of the Internet.  […]

20 March 2009

Tish Shute interviews Mike Kuniavsky on things as services

Tish Shute’s UgoTrade website is quickly becoming one of the prime sites in the field. In the last months she interviewed Andy Stanford-Clark (IBM Master Inventor), Robert Rice (CEO of Neogence), Usman Haque (architect and director of Haque Design + Research and founder of Pachube), Adam Greenfield (Nokia’s head of design direction for service and […]

19 March 2009

Phone designers to improve reality

Rik Myslewski of The Register reports on augmented reality on mobile devices: Future phones will recognize buildings and people by sight and replace reality with something better. They’ll also have roll-out HD displays. Or projectors. Or they’ll dock with your PC’s display. At least, that’s the vision of some visual-computing visionaries at this week’s Multicore […]

19 January 2009

Taken Out of Context: American teen sociality in networked publics

danah boyd is a a PhD candidate at the School of Information (iSchool) at the University of California (Berkeley) and a Fellow at Harvard Law School’s Berkman Center for Internet and Society. She just published her dissertation entitled “Taken Out of Context: American Teen Sociality in Networked Publics“. It examines how American teenagers socialize in […]

29 November 2008

Social media in closed societies

Ethan Zuckerman, a researcher on the impact of information technology in developing nations, reports on his blog on a recent panel discussion, organised by the Open Society Institute, on new media in authoritarian societies. The discussion started from the premise that our understanding of the effects of online media on society “are largely based on […]

20 November 2008

The world as the interface – location data and the mobile web

Jonathan Follett, president and CEO of Hot Knife Design, Inc., a Boston based UX and web collaborative, shares his thoughts on the hybrid experience of interacting with on-line data in the physical world, through the mobile geospatial web. The article was published in the current issue of Vodafone’s Receiver Magazine, which is all about space, […]

11 November 2008

The Caryatids: a new book by Bruce Sterling

The Caryatids (hardcover) by Bruce Sterling Hardcover: 304 pages Publisher: Del Rey (February 24, 2009) During a speech at Mobile Monday Amsterdam, Bruce Sterling announced his next book “The Caryatids”. According to Sterling, the book which will be published in February, is an “internet of things” book, set in the 2060’s, that “tries to describe […]

9 September 2008

Book: Coming of Age in Second Life – an anthropologist explores the virtually human

Coming of Age in Second Life: An Anthropologist Explores the Virtually Human (Hardcover) by Tom Boellstorff Princeton University Press Hardcover, 2008, 328 pages Millions of people around the world today spend portions of their lives in online virtual worlds. Second Life is one of the largest of these virtual worlds. The residents of Second Life […]

4 August 2008

Mobile phones and the digital divide

Ken Banks writes in PC World on the capacity of the mobile phone to bridge the digital divide. While developed markets get excited by the iPhone, N95, BlackBerry, 3G, WiMax and Android, in developing countries, most excitement centers around the proliferation of mobile phones — any phones — into poorer rural, communication-starved areas and their […]

28 April 2008

How Club Penguin turned 750,000 British kids into penguins

The (UK) Times reports on the successful networking site for tweens. The features of Club Penguin, one of the most successful virtual worlds aimed specifically at children, may defy logic – and gravity – but they represent the new frontier of children’s entertainment, where the whimsy and colour of traditional kids TV blends with computer […]

26 April 2008

New Linden Lab CEO announces user-centred vision for Second Life

Earlier this week, Linden Lab, creator of the well-known virtual world Second Life, announced a new CEO: Mark Kingdon, currently CEO of digital marketing firm Organic. He will be taking over in mid-May. Technology Review assistant editor Erica Naone spoke with Kingdon earlier this week about his plans for Second Life. A lot of new […]

23 April 2008

Cultures of virtual worlds

A two-day conference this week will bring together scholars, developers and participants in virtual worlds to discuss the emerging cultures being created from a range of online communities. Event organizers theorize that virtual worlds can be studied by researchers in the fields of humanities and social sciences. Cultural anthropologist Mimi Ito, Intel anthropologist Genevieve Bell, […]

10 April 2008

Videos online of Potsdam interaction design conference

Last year’s conference “Innovation Forum Interaction Design” focused on all aspects of interface and interaction design: mobile telephone and media interfaces, problem solutions and product visions, web pages and virtual worlds, art and commerce, business and science. Speakers included Gillian Crampton Smith, Anthony Dunne, Tim Edler, Frank Jacob, Gesche Joost, Bernard Kerr, Patrick Kochlik, Kristjan […]

1 April 2008

Online chat, as inspired by real chat

The New York Times writes about a new wave of Silicon Valley companies that are bringing live socializing into online social networking Web sites: Compared with other forms of human interaction, online social networking is really not all that social. People visit each other’s MySpace pages and Facebook profiles at various hours of the day, […]

2 February 2008

Australian research on user led innovation

Darren Sharp of the Smart Internet (Australia) contacted me about the new research ‘User-led Innovation: A New Framework for Co-creating Business and Social Value,’ that he co-authored with Mandy Salomon. Abstract The sources of innovation are shifting rapidly from the traditional 20th century model of commercial R&D labs, elite universities, private companies and government agencies […]

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