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Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

28 October 2016
Experientia’s President, Michele Visciòla, as panel judge for MacArthur Foundation competition “100&Change”

The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

1 November 2015

User-centred design of the bridge of sea ships

The Rolls-Royce Unified Bridge Design has won this year’s Ergonomics Design Award, presented by the UK Chartered Institute of Ergonomics & Human Factors. The award recognises industrial design which puts the customer at the heart of the process using their views to generate ideas, develop concepts and test prototypes and finished products. The Unified Bridge […]

5 September 2015

Prototypes capturing new user experiences for bicycles

Back in May 2015, the Urban Futures team of the Future Cities Catapult (based in London, UK) completed a design research project around cycling. This short project uses film to sketch out some possibilities of contemporary technologies such as wearables and Internet-of-Things, in order to imagine new user experiences for cyclists. It’s covered in depth […]

14 August 2015

Jon Kolko: Design thinking comes of age

How should companies think about design centricity? For Jon Kolko, vice president of design at Blackboard, an education software company, design thinking can define the way an organization functions at the most basic levels—how it relates to users, how it prototypes products, how it assesses risk. In “Design Thinking Comes of Age,” Kolko says that […]

3 April 2015

Design prototypes for Nairobi, Kenya

In 2014, Ericsson and UN-Habitat (United Nations Human Settlements Programme) entered a three-year partnership with the intention to collaborate around Information and Communication Technologies (ICTs) and sustainable urbanization. One of the first explorations was driven by the Ericsson User Experience Lab in collaboration with their colleagues at Sustainability Research and UN-Habitat. The intention and scope […]

28 March 2015

More from on the role of ethnography and prototyping in policymaking

Two inspiring posts by Dr. Lucy Kimbell, a visiting Arts and Humanities Research Council (AHRC) Fellow at the UK-based Policy Lab, an experimental policy innovation center within the Open Policy Making team of the UK Cabinet Office: Ethnography in policymaking: Barriers and opportunities The value of ethnography is not simply that it’s a method for […]

6 December 2013

UK Cabinet Office policy lab aims to create designer public services

Public service design is about to hit the mainstream. In December the Cabinet Office will launch a new policy lab tasked with using design to “re-invigorate policymaking in the UK civil service”, reports The Guardian. The new lab to be launched in December will work with departments on their toughest problems, drawing on design methods […]

27 October 2013

Book: Speculative Everything

Speculative Everything Design, Fiction, and Social Dreaming By Anthony Dunne and Fiona Raby MIT Press Jan 2014, 200 pages [Amazon link] Today designers often focus on making technology easy to use, sexy, and consumable. In Speculative Everything, Anthony Dunne and Fiona Raby propose a kind of design that is used as a tool to create […]

9 September 2013

From nice view to amazing journey: UNstudio and Experientia transforming the observation wheel experience

Click on image to view slideshow  Recently, Fast Company, Dezeen Magazine and Wired have featured articles about UNStudio’s design for the Nippon Moon, a Giant Observation Wheel (GOW) to be located in Japan that could rival the London Eye and Singapore Flyer. To make the Nippon Moon unique, UNStudio teamed up with Experientia to create […]

12 December 2012

Designing a carsharing service that can play a truly relevant role in people’s lives

Brand experience agency edenspiekermann_ and Volkswagen’s Service Innovation Team explored what it takes to define a service that would play a relevant role in people’s lives. “We started with: Who are the people that use carsharing? How can we expand the service to exceed their expectations? How do people find, explore and adopt this new […]

13 November 2012

How 3 million hours of user-testing fixed the Jawbone Up

Pulled from store shelves after a month, the first high-profile wearable activity tracker was a humiliation for Jawbone. Now, the Up is back, and anyone vying for a stake in wearable tech should pay close attention to the product’s resurrection, according to Fast Company. Interestingly, Jawbone advocates an entirely new (and rather questionable) use of […]

18 October 2012

Spacebrew, an open source toolkit for creating interactive spaces

Spacebrew is a new software – currently in beta release – for prototyping and producing interactive spaces. It was developed by the Interaction Lab at the Rockwell Group, led by the (very bearded) Co-Chiefs James Tichenor (who studied at Interaction Design Institute Ivrea) and Joshua Walton. When looking at the various options that can enable […]

28 May 2012

Experientia concept video for a sustainable trade fair centre

The Event project for Kortrijk Xpo, Belgium, developed concepts for how to make trade fairs and temporary events more sustainable. Experientia® developed the resulting concepts into a video, showcasing four of the best concepts in action. The video of these concepts is now online on Experientia’s vimeo channel. The “Virtual Xpo” concept focused on ways […]

28 May 2012

Video online of Experientia’s mobile phone concepts for emerging markets

Experientia® has posted a new video on its vimeo channel, showcasing mobile phone concepts for emerging markets. The video was made three years ago for a project in developing markets for Vodafone, but we can only show it now. Set in India, the video introduces a suite of mobile phone concepts to help people at […]

23 May 2012

Design prototypes as boundary objects in innovation processes

Holger Rhinow, Eva Köppen, and Christoph Meinel: Design Prototypes as Boundary Objects in Innovation Processes. Conference Paper in the Proceedings of the 2012 International Conference on Design Research Society (DRS 2012), Bangkok, Thailand, July 2012 Abstract: In our paper we focus on how design prototypes can foster communications in organizations that deal with the development […]

23 May 2012

Ecosystems rule over products now. Here’s how Samsung’s designers are coping

In order for designers to navigate the complex ecosystem of digital platforms, they’ll need to master business modeling and become comfortable working across disciplines, says Samsung’s design chief, Sunghan Kim. The big design leadership challenge is the familiar one of managing design’s input and role in large cross-functional teams. “Design is more of a community-based […]

9 September 2011

What does it mean to design public services?

Design thinking and techniques can help create radical innovations needed to meet the challenges facing local communities and services, says Philip Colligan, executive director of Nesta‘s public services lab. “What we’re now learning is that there are low-cost and low-risk ways to apply design techniques like prototyping to innovation for even the most sensitive of […]

28 June 2011

Achieving a sense of home for people who travel extensively

One of the people presenting at the DPPI conference in Milan last week was Aviaja Borup Lynggaard, an industrial Ph.D. scholar at Bang & Olufsen (B&O), attached to the Aarhus School of Architecture and Aarhus University. Her very interesting Ph.D. project – which aims to inspire new B&O products – is called On the move […]

18 April 2011

Tech mogul? Nope. Any old hack will do.

The Washington Post describes the world and the impact of everyday hackers who use social networks, do-it-yourself-then-show-it-off Web sites, cheap parts from China, and blissfully simple microprocessors to modify or invent new electronic products for their houses, cars, offices and back yards. “Recent studies show consumers now spend more money tweaking and inventing stuff than […]

11 October 2010

Experientia supporting Flemish applied research on mobility and sustainability

Experientia is excited to be working on two applied research projects for Flanders InShape, a Flemish design promotion agency that supports and advises small and mid-size companies in Flanders, Belgium on matters related to product development and design. The ASSIST project, in collaboration with Enthoven Associates, is focused on improving mobility and communications for people […]

10 October 2010

Ford’s design principles for automotive interfaces

The New York Times reports on how car designers have recognised the challenge of keeping vehicles’ controls up to date in an era when technology evolves far more quickly than automakers can move. “Ford’s goal in establishing a set of design principles for automotive interfaces that would be consistently applied to all models was to […]

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