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Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
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Research

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

31 July 2016

[Book] The Class: Living and Learning in the Digital Age

The Class: Living and Learning in the Digital Age Sonia Livingstone and Julian Sefton-Green New York University Press May 2016, 368 pages > Read online for free Do today’s youth have more opportunities than their parents? As they build their own social and digital networks, does that offer new routes to learning and friendship? How […]

19 May 2016

The empty brain

Your brain does not process information, retrieve knowledge or store memories. In short: your brain is not a computer, writes acclaimed psychologist Robert Epstein in a long essay on Aeon. “We don’t store words or the rules that tell us how to manipulate them,” he writes. “We don’t create representations of visual stimuli, store them […]

2 April 2016

Special Issue: Digitised Health, Medicine and Risk

Health Risk & Society is a new international scholarly journal devoted to a theoretical and empirical understanding of the social processes which influence the ways in which risks are taken, communicated, assessed and managed in relationship to health and health care. They have just published a special issue on Digitised Health, Medicine and Risk, edited […]

4 March 2016

Collaborative consumption: from value for users to a society with values

Four European Union consumers associations – OCU (Spain), Altroconsumo (Italy), DECO-Proteste (Portugal) and Test-Achats/Test Aankoop (Belgium) – in collaboration with Cibersomosaguas Research Group (Universidad Complutense of Madrid) and Ouishare Spain, came together to undertake a pioneering research project on the collaborative consumption phenomenon from the point of view of its effect on consumers and society. […]

1 March 2016

[Research paper] Do Europeans Like Nudges?

Do Europeans Like Nudges? By Lucia A. Reisch (Copenhagen Business School) and Cass R. Sunstein (Harvard Law School) 29 February 2016, 37 pages Available at SSRN: http://ssrn.com/abstract=2739118 Abstract: In recent years, many governments have shown a keen interest in “nudges” – approaches to law and policy that maintain freedom of choice, but that steer people […]

30 January 2016

[Book] Asian Perspectives on Digital Culture

Asian Perspectives on Digital Culture: Emerging Phenomena, Enduring Concepts Edited by Sun Sun Lim, Cheryll Soriano Routledge, 2016 214 pages Abstract In Asia, amidst its varied levels of economic development and diverse cultural traditions and political regimes, the Internet and mobile communications are increasingly used in every aspect of life. Yet the analytical frames used […]

27 January 2016

The privatization of human rights: illusions of consent, automation and neutrality

The privatization of human rights: illusions of consent, automation and neutrality by Emily Taylor Published by the Centre for International Governance Innovation and Chatham House 2016 The Internet enables the free flow of information on an unprecedented scale but to an increasing extent the management of individuals’ fundamental rights, such as privacy and the mediation […]

21 January 2016

Target CEO goes on ethnographic tour of customers’ homes

Target CEO Brian Cornell’s quest to understand shoppers takes him inside customers’ homes, looking in their cupboards and closets during pre-arranged visits. The Target Corporation is the second-largest discount retailer in the United States, behind Walmart. It is headquartered in Minneapolis, Minnesota, and operates 1,801 locations throughout the United States. In a question-and-answer session with […]

20 January 2016

Forrester Research: Mobile marketing companies lack ethnographic capabilities

In June 2015, Google commissioned Forrester Consulting to evaluate how prepared mobile marketers are to deliver to consumers during quick mobile “moments” – i.e. — instances when they reflexively turn to their devices to act on a need to learn, discover, find, or buy something. In conducting 234 online surveys and four in-depth interviews with […]

31 December 2015

[Report] Easier Said Than Done

Easier Said Than Done: Why we struggle with healthy behaviours and what to do about it By Nathalie Spencer RSA, December 2015 Many of us know what we should be doing to live healthily, yet many of us struggle to actually actively manage our health. In ‘Easier Said than Done’, we set out some of […]

31 December 2015

Ethno-writing about digital infrastructure

Data & Society is a NYC-based research institute focused on the social and cultural issues arising from data-centric technological development. The institute that was founded by danah boyd, principal researcher and Microsoft Research and frequently featured on this blog, looks like a fantastic place to do research for or simply to be inspired by: The […]

30 October 2015

[Paper] Who Benefits From Civic Technology?

Who Benefits From Civic Technology? Demographic and public attitudes research into the users of civic technologies Rebecca Rumbul, Head of Research, mySociety October 2015 mySociety, 31 pages mySociety’s longterm mission is to understand the impacts of civic technologies. But before they can be fully examined, we need better provision of the baseline facts. This research […]

23 October 2015

Imagining a future IKEA catalogue [design fiction]

On August 31st Julian Bleecker and Nicolas Nova from the Near Future Laboratory organised a full day design fiction workshop in Sweden focused on the consumer-oriented Internet of Things. The goal for the day was to create a catalogue in IKEA style for the year 2040 with products not yet existing related to IoT. The […]

21 October 2015

Seeking meaning in a Big Data world

The Alan Turing Institute, the UK’s new national centre for data science, will focus on “drawing value out of the data”, writes Emily Cadman in the Financial Times. According to the Institute’s website, the mission is to “undertake data science research at the intersection of computer science, mathematics, statistics and systems engineering; provide technically informed […]

8 October 2015

Digital identity ecosystems in the context of Big data and mass surveillance

Research on Digital Identity Ecosystems by Francesca Bria, Gemma Galdon Clavell, Javier Ruiz, José María Zavala, Laura Fitchner, Harry Halpin D-CENT (Decentralised Citizens ENgagement Technologies) 30 June 2015 D-CENT (a European research project on “Decentralised Citizens ENgagement Technologies”) has published a report – now available on the NESTA website – that presents a concrete analysis […]

15 August 2015

What is the ‘sharing economy’? A perspective from Seoul

As a Fulbright grantee, Emily Hong spent part of the last year researching the sharing economy in Seoul. One of her main findings? Korea actually has two. The first is small-scale, hyper local and socialist in flavor. This first “sharing Seoul” is largely supported by the Seoul Metropolitan government, and consists of a handful of […]

9 May 2015

Modernizing the US immigration system with user-centered design

Vivian Graubard describes on WhiteHouse.gov how the U.S. Digital Service is working on modernizing the USA’s still largely paper based immigration service, pairing a better technical base with user-centered design. We traveled to USCIS (United States Citizenship and Immigration Service) operations centers in Kansas City, Missouri and Lincoln, Nebraska to learn how adjudicators work, how […]

5 May 2015

Why people don’t trust energy-saving gadgets

People’s reluctance to share data about their energy use is likely to stand in the way of “smart” technology designed to promote energy efficiency, experts say. A study, published online in Nature Climate Change, finds that while more than half of people quizzed would be willing to reduce their personal energy consumption, some were wary […]

27 March 2015

Sharp methodological critiques on current Big Data practices

Two methodological critiques on Big Data that caught our attention: In the Financial Times, economist and journalist Tim Harford points out that sampling bias and statistical errors are, if anything, magnified in Big Data research, and that theory-free analysis of mere correlations is inevitably fragile. “Recall big data’s four articles of faith. Uncanny accuracy is […]

3 November 2013

[Book] Changing Behaviours: On the Rise of the Psychological State

Changing Behaviours: On the Rise of the Psychological State by Rhys Jones, Jessica Pykett and Mark Whitehead Edward Elgar Publishers 2013, 240 pages [Amazon link] Abstract Changing Behaviours charts the emergence of the behaviour change agenda in UK based public policy making since the late 1990s. By tracing the influence of the behavioural sciences on […]

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