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Service design

Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
Searched by tag:

Service design

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

29 October 2016
Upcoming conference on design & sustainable innovation for smart cities

Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]

28 October 2016
Experientia’s President, Michele Visciòla, panel judge for MacArthur Foundation’s “100&Change” competition

The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

26 January 2017

New toolkit to create digital government services

The UK’s Government Digital Service has launched a service toolkit that aims to be a one stop shop for service design resources (reports PublicTechnology). The toolkit is a single page on GOV.UK that provides links to all the resources GDS thinks a government service designer will need. These include the GDS design principles and patterns, […]

19 January 2017

[Report] Consuming Differently, Consuming Sustainably: Behavioural Insights for Policymaking

The objective of this report, published by the United Nations Environment Programme (UNEP) is to shed light on opportunities to strengthen the effectiveness of policies for sustainable consumption in both developed and developing countries. The publication provides evidence-based insights from behavioural science, detailing five key behavioural barriers to sustainable consumption. It also includes concrete examples […]

8 January 2017

The complexity of plastic bags

As societies face increasingly complex problems, design is emerging as the tool to solve some of Asia’s biggest issues. Through field trips with designers skilled in human-centered design, the team behind Ethnographers’ Field Guide to Innovation, a new series on Singapore’s Channel NewsAsia, see how meaning is found in everyday surrounds and how people are […]

18 December 2016

Why UX research is business research

Libby Maurer, UX leader at Widen Enterprise (a content technology company specializing in digital asset management software and content production services), makes a strong case for the value of UX research in a hardcore business environment. She writes that “the unpredictable and unscripted nature of this type of research is why it’s worked so well […]

1 December 2016

More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

15 November 2016

[Book] Sensemaking

Sensemaking: The Power of the Humanities in the Age of the Algorithm by Christian Madsbjerg Hachette Books March 2017, 256 pages Inspired by his work with companies like Ford and Coca-Cola, Madsbjerg’s Sensemaking is a provocative stand against the “tyranny” of big data and an impassioned argument that human intelligence, informed by the study of […]

15 November 2016

Free “Guide to Service Blueprinting” by Adaptive Path/Capital One Design

A Guide to Service Blueprinting Nick Remis and the Adaptive Path Team at Capital One Adaptive Path November 2016, 52 pages As the focus of customer experience becomes more important, having a good picture of how your service operates in relation to what the customer is trying to do is paramount. At Adaptive Path, we […]

8 November 2016

[Book] Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight

Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight by Thomas A. Stewart and Patricia O’Connell Harper Business November 2016, 336 pages In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it […]

8 November 2016

Customer delight through service design

The service sector needs to break away from old manufacturing-oriented habits and build great consumer experiences into every facet of its business model, write Thomas A. Stewart and Patricia O’Connell in strategy+business. Experiences matter. Experiences are journeys. Journeys are designed. These statements are fundamental to understanding service design and its delivery. Experiences happen over time […]

1 November 2016

New report on service design impact in public sector

In this free report (pdf, 109 pages), the Service Design Network – in collaboration with the Netherlands Enterprise Agency – has identified five different areas in the public sector that are relevant for service design: policy making, cultural and organizational change, training and capacity building, citizens engagement and digitization. Service design is taking a role […]

29 October 2016

Upcoming conference on design & sustainable innovation for smart cities

Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]

22 October 2016

[Book] Org Design for Design Orgs

Org Design for Design Orgs: Building and Managing In-House Design Teams By Peter Merholz and Kristin Skinner Publisher: O’Reilly Media August 2016, 198 pages Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services […]

18 October 2016

Behavioral economics, UX design and insurance

The key to unlocking the insurance industry, writes Richie Hecker in TechCrunch, is understanding behavioral economics. The most successful players in insurance tech, he says, will win by rounding the edges on existing products. “Don’t reinvent the wheel, take what works and make it work for today. That means making policies be more transparent, providing […]

18 September 2016

Better decisions by design: applied behavioral science

Can we design a decision aid that gives us health information we need and counters our biases so that we end up more knowledgeable and confident in our preference? This is the challenge that Artefact, together with Group Health Research Institute, sought to address with project SIMBA. To explore how to overcome bias and deal […]

14 August 2016

The psychology of scarcity: what behavioral economics can teach design

Eldar Shafir, professor of psychology and public affairs at Princeton University and coauthor, with Sendhil Mullainathan, of the book Scarcity: The New Science of Having Less and How It Defines Our Lives (Picador, 2013), talks to Metropolis Magazine’s Avinash Rajagopal on how scarcity and abundance affect our actions as individuals and communities and what that […]

31 July 2016

Can ‘user experience’ experts become ‘customer experience’ experts?

For those of us who are puzzled about what exactly the difference is between UX and CX, Toby Bottorf, principal at continuum, situates the difference as one of scale: “The difference is one of scale. You’re not designing a thing. You’re trying to design what happens as a result of many things you directly designed, […]

19 May 2016

Transition design as postindustrial interaction design

The School of Design at Carnegie Mellon University has started talking about ‘Transition Design.’ In his long reflection about this new kind of design practice, Cameron Tonkinwise, CMU’s Director of Design and Doctoral Studies, writes: Transition refers to phased change – not revolution or sudden shifts, but a sustained process of multi-faceted transformation. To transition […]

17 March 2016

Let’s See What We Can Do: Designing Agency

In a Medium essay that we missed during the Christmas break, Dr Dan Lockton asks how we can invert ‘design for behaviour change’ and apply it from below, enabling people to understand, act within, and change the behaviour of the systems of society and the environment? We need, he says, “design that enables people to […]

8 March 2016

Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

1 March 2016

Singapore’s main newspaper on Experientia’s design with the elderly

Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]

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