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Retail

Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
Searched by tag:

Retail

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

31 March 2017
Experientia guide to Milan Design Week 2017

It’s that time of year again – Milan’s don’t-miss event for the design community is here. If you’re looking to get inspired at Milan Design Week, then check out our top picks for the latest edition, from Experientia’s designers, strategists and partners. Milan might be best known for its busy streets, traditional cafés and world […]

12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

29 October 2016
Upcoming conference on design & sustainable innovation for smart cities

Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]

28 October 2016
Experientia’s President, Michele Visciòla, panel judge for MacArthur Foundation’s “100&Change” competition

The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

31 October 2016

IKEA/Economist Group (EIU) study focuses on the new ‘American Dream’ today

Press release – September 21, 2016 Discovering the New American Dream, an Economist Intelligence Unit (EIU) report sponsored by IKEA US shows that the American Dream, which was once outlined by owning a home with a ‘white picket fence,’ having a comfortable amount of money, and ‘keeping up with the Joneses,’ is now transitioning into […]

8 April 2016

Welcome to the ‘unstore’ of the future: retailers go experiential

As technology enables ad blocking online and ad skipping on TV, marketers are increasingly searching for ways to better engage consumers in person, Adrianne Pasquarelli explains. As consumers get more comfortable with e-commerce, marketers are finding they need to imbue their brick-and-mortar operations with updated missions. “Customer experience is becoming more influential in shaping people’s […]

21 January 2016

Target CEO goes on ethnographic tour of customers’ homes

Target CEO Brian Cornell’s quest to understand shoppers takes him inside customers’ homes, looking in their cupboards and closets during pre-arranged visits. The Target Corporation is the second-largest discount retailer in the United States, behind Walmart. It is headquartered in Minneapolis, Minnesota, and operates 1,801 locations throughout the United States. In a question-and-answer session with […]

11 January 2016

How Eataly has redefined the third place to create a new customer experience

This short reflection on Eataly by Sergio Gutierrez, Ankur Johar, Christian Lillo, Anjali Singh and and Sofia Sourtzis positions it as a “third place”. Ray Oldenburg introduced the concept of the third place in 1989 in his book The Great Good Place. He characterizes third places as neutral spaces free of inequality, where conversations can […]

3 January 2016

[Book] Holistic Retail Design

Holistic Retail Design – Reshaping Shopping for the Digital Era By Prof. Philipp Teufel and Prof. Rainer Zimmermann (Peter Behrens School of Arts, University of Applied Sciences Düsseldorf) Frame Publishers September 2015 – 400 pages Abstract (from Dexigner) Written by two leading professors in the field, Prof. Philipp Tuefel and Prof. Rainer Zimmermann, Holistic Retail […]

31 August 2014

Converting your home to LED lights is still a challenging user experience

Switching to LED bulbs in your home is still a bit expensive, but makes a lot of economic sense – as you quickly earn your money back through a MUCH lowered electricity bill. Yet it is quite a challenge for most people. I just successfully replaced 40 halogen and incandescent bulbs of the most varied […]

6 August 2013

Putting the customer at the centre of your retail business

Oracle recently conducted some research into the shopping needs and expectations of shoppers in Brazil, China, Germany, Japan, Russia, the UK and the US – in an effort to better understand the role and importance of service to the retail experience. Here are some of the things they found shoppers value most.

6 July 2013

Herman Miller’s Living Office

“The most important thing in the room is not the furniture — it’s the people.” Almost 50 years after the Action Office, Herman Miller embarks on the next big rethinking of the workplace: the Living Office. It is the ultimate twenty-first-century work-in-progress. “Though in places the old model still prevails, today’s ideal office paradigm could […]

1 June 2013

Papers about sense-making and ethnotelling

From the Journal of Information Architecture: Sense-making in Cross-channel Design Jon Fisher (Nomensa), Simon Norris (Nomensa), and Elizabeth Buie (Luminanze Consulting) Successful cross-channel user experiences rely upon a strong informational layer that creates understanding amongst users of a service. This pervasive information layer helps users form conceptual models about how the overall experience works (irrespective […]

12 December 2012

They know what you’re shopping for

Companies today are increasingly tying people’s real-life identities to their online browsing habits. Research conducted by the Wall Street Journal on the practices of more than a thousand websites shows that the border between our public and private lives is blurring still more. “The use of real identities across the Web is going mainstream at […]

5 October 2012

Ritual and the service experience

The interplay between efficiency and quality in a service experience is often what separates a merely transactional interaction from a valuable and pleasurable one, writes Patrick Quattlebaum of Adaptive Path. “The former gets the job done; the latter does so while creating a more human connection and an enduring relationship between service provider and customer. […]

7 August 2012

Service design at IKEA

Walking through IKEA over the weekend with two young children, writes Shailesh Manga on UXMovement, was a healthy reminder of what contributes to an ideal customer experience: innovative product design and thoughtful service design. IKEA covers product design with innovative home furnishings that are cost effective. Providing this outstanding product experience is only made complete […]

1 May 2012

Extending the experience beyond the device

Tim Todish provides some good examples of companies extending the (user) experience beyond the device as a good way to differentiate from the competition. “Most of the time when we think about UX, we are thinking within the confines of the digital world. What I’m suggesting, however, is that there are ways to extend the […]

22 December 2011

What makes a brand experience great?

Brian Thomas Collins has made a career out of creating brand experiences, “a few of them great”. He writes: “A good brand experience is when a brand does what we expect of it. A great brand experience is something we tell someone else about. In short, a great brand experience is a story, in which […]

6 August 2011

Insights from Research Magazine

Four interesting articles in Research Magazine, a UK industry magazine. This month we… browsed a virtual supermarket Robert Bain explores a simulated supermarket used to research products and store designs. Behind the sofa Simon Lidington thinks researchers have forgotten the art of conversation. Turns out all you need is a sofa, a video camera and […]

7 July 2011

Let’s go ‘social shopping’

Jane Wakefield, BBC technology reporter, explores how the social experience of real shopping can help improve web retail, and how the online social shopping experience could become yet another threat to the high street. “Offline retailers have long held that online shopping will never replace a visit to the shops because sitting at a computer […]

23 June 2011

Achieving long-term sustainability at a Belgian expo centre

A road(map) to sustainability: How an Expo centre can become low-impact The Event project, funded by Flanders In Shape, a Flemish design promotion agency, created a framework for the Kortrijk Xpo centre to become the most environmentally sustainable trade fair and congress complex in Belgium by 2020 and a top five player in Europe. Experientia […]

2 December 2010

UX efforts in a context of retail and marketing

Two new articles in UX Magazine: Crafting the UX of REI’s retail experience by Samantha Starmer Video interview (with text transcript) on the strategy, techniques and thinking behind translating REI‘s warm, hand-crafted in-store experiences into the digital space. Customer Experience Nirvana: How UX and marketing are set to increasingly collaborate by David Moskovic Article examines […]

2 November 2010

Ethnographic study on impact of social tools on sales

An in-depth ethnographic study of the social media habits of Blacksburg, VA, the first internet wired town in the world, demonstrates the power of consumer endorsed goods and services on sales, according to a study by OgilvyOne, New York. As a town of early adopters, the residents and businesses of Blacksburg are using geo-local services […]

2 November 2010

The future of wired retail

In a 2010 survey of U.S. consumers conducted by Buzzback Market Research, findings showed that 88 percent of shoppers are more likely to choose a company that gives them the ability to interact via online, mobile or self-service technologies. With the modern day consumer more willing and eager to use technology outside the confines of […]

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