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Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

31 July 2016

[Book] The Class: Living and Learning in the Digital Age

The Class: Living and Learning in the Digital Age Sonia Livingstone and Julian Sefton-Green New York University Press May 2016, 368 pages > Read online for free Do today’s youth have more opportunities than their parents? As they build their own social and digital networks, does that offer new routes to learning and friendship? How […]

8 May 2016

New book series: Connected Youth and Digital Futures

Building on research supported by the MacArthur Foundation’s Digital Media and Learning initiative, New York University Press launches Connected Youth and Digital Futures, a new series that explores young people’s day-to-day lives and futures. This series offers books – available free online – that describe the ways that the day-to-day lives and futures of young […]

3 December 2015

The generation that doesn’t remember life before smartphones

Jacqueline Detwiler explores for Esquire what it means to be an American teenager in 2015. Zac probably started developing memories around 1999, the year Napster upended the music industry by turning songs into sharable files that nobody owned. Or maybe in 2000, the year Google became Google. Regardless, he is part of the first generation […]

27 July 2015

New qualitative research on video consumption by UK youth

TV viewing (live, playback and Broadcaster VOD services) dominates the video viewing of all ages; however 16-24s have a more varied video diet, with TV accounting for two thirds of their total video viewing compared to the UK average of 81%. Whilst it’s great to know how young people are using video, this only tells […]

23 March 2015

Design fiction personas illustrate possible impact of educational tech

People talk about the future of technology in education as though it’s right around the corner, but most of us get to that corner and see it disappearing around the next. This innovation-obsessed cycle continues as we are endlessly dissatisfied with how little difference these promises make to the people implicated in these futures. These […]

19 August 2014

Consumer Insights: The Music Experience in 2014

Today, music is as emotionally relevant as ever – and consumers have a myriad of ways to experience it, from streaming and downloading to live concerts and more. Thanks to social media, fans also have unprecedented access to their favorite artists. Given these changes in the music landscape, the Music Group, which includes MTV, VH1 […]

23 December 2013

Ethnographic research: Facebook is basically dead and buried with UK teenagers

As part of a European Union-funded study on social media (make sure to check also the UCL site and blog on the same project), the Department of Anthropology at University College London is running nine simultaneous 15-month ethnographic studies in seven countries (small towns in Brazil, China (2), India, Italy, Trinidad, Turkey and the UK). […]

20 November 2013

Teens in the digital age

Two talks on teens in the digital age: The App Generation: identity, intimacy and imagination in the digital era (video – 21:18) Talk at The RSA, London, UK – October 2, 2013 Today’s young people have grown up almost totally immersed in digital media. But have we really begun to take full stock of the […]

2 November 2013

Book: The App Generation

The App Generation How Today’s Youth Navigate Identity, Intimacy, and Imagination in a Digital World Howard Gardner and Katie Davis Yale University Press October 2013, 256 pages [Yale University Press link – Amazon link] Abstract No one has failed to notice that the current generation of youth is deeply—some would say totally—involved with digital media. […]

6 June 2013

Technology puts power in the hands of the Millennial Generation

This week the Financial Times has run two reports on the Millennial Generation. Part Two (pdf) came out today, whereas Part One is from June 3. Part Two’s leading article is definitely worth exploring, particularly in how it connects technology and mobile devices with empowerment of a new generation: “Technology has played a huge role […]

4 June 2013

A beautiful kids’ book that combines interactivity with good old-fashioned text

The Jörgits and the End of Winter, an indie fantasy novel for kids nine and up, uses interactivity as a supplement to the story, not a stand-in for it, and shows how interactivity can work in a slightly more substantial text. The app was created by Anders Sandell, a Finnish-born interaction designer who grew up […]

19 February 2013

Teenage usability: designing teen-targeted websites

Recently published Nielsen/Norman Group research shows that teens are (over)confident in their web abilities, but they perform worse than adults. Lower reading levels, impatience, and undeveloped research skills reduce teens’ task success and require simple, relatable sites.

7 February 2013

Recent studies on the impact of tablet use in schools – an overview

2012 One-to-one Tablets in Secondary Schools: An Evaluation Study (see also here and here) Dr Barbie Clarke and Siv Svanaes, Family Kids and Youth, UK, 2012 Research was carried out between September 2011 and July 2012 and included a literature review, a review of global evaluation studies, and an evaluation of three secondary schools in […]

11 November 2012

Finally a serious research study on tablet use in schools

Although there are many tablet deployments in schools worldwide, there is a glaring lack of serious research on what actually happens in the classrooms with these devices. In fact, there is so far no aggregated evidence that tablet technology significantly aids learning. Obviously, official endorsement for the widespread use of tablets in schools cannot really […]

6 November 2012

How teens do research in the digital world

According to Pew Internet research, the teachers who instruct the most advanced American secondary school students render mixed verdicts about students’ research habits and the impact of technology on their studies. More in particular, they say that students’ digital literacy skills are weak and that courses or content focusing on digital literacy must be incorporated […]

27 April 2012

How mobile technologies are shaping a new generation

Some interesting data by Tamara J. Erickson on what she calls the “Re-Generation”: individuals at the formative ages of 11 to 13, those born after about 1995 [which, by the way, has a gap of three years]. “My interest is how swimming in this digital soup has shaped the young generation’s view of the world. […]

17 March 2012

“Doing the Internet” – BoP research with youngsters in India

“Anthropology, Development and ICTs: Slums, Youth and the Mobile Internet in Urban India” is the title of a research paper by Nimmi Rangaswamy and Edward Cutrell of Microsoft Research India. Abstract In this paper we present results from an anthropological study of everyday mobile internet adoption among teenagers in a lowincome urban setting. We attempt […]

24 February 2012

Youth and Digital Media: From Credibility to Information Quality – New Report from the Berkman Center

The Berkman Center for Internet & Society at Harvard University published a substantial new report from the Youth and Media project: “Youth and Digital Media: From Credibility to Information Quality” by Urs Gasser, Sandra Cortesi, Momin Malik, & Ashley Lee. Building upon a process- and context-oriented information quality framework, this paper seeks to map and […]

21 September 2011

Digital AlterNatives with a Cause?

Hivos (The Netherlands) and the Centre for Internet and Society (Bangalore, India) have consolidated their three year knowledge inquiry into the field of youth, technology and change in a four book collective “Digital AlterNatives with a cause?”. This collaboratively produced collective, edited by Nishant Shah and Fieke Jansen, asks critical and pertinent questions about theory […]

25 January 2011

Connected they write

Raquel Recuero (blog) is an associate professor at the Departments of Applied Linguistics and Social Communication in Universidade Católica de Pelotas (UCPel) in Brazil. Her research focuses on Internet social networks, virtual communities and computer mediated-communication in general, trying to understand the impact of the Internet in sociability and language in South America and Brazil. […]

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