Searched by tag:

Tourism

Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
Searched by tag:

Tourism

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

18 July 2014

Improve the travel experience at airports

Over the past years the Amsterdam agency edenspeakermann_ collaborated in a European cooperation that aims to create a seamless air travel experience for passengers to Europe. As a result of research on four European airports they created the concept of the ‘Info Connectivity System’: a one-stop-shop for all travel information. Extensive research has been conducted […]

7 September 2012

Service design in tourism

SDT2012 was the first international conference on service design thinking in the travel and tourism industry. For the first time, the conference brought together a community interested in the practical application of service design thinking within the travel and tourism industry. The conference was the closing event of the project “Service Design in Tourism” funded […]

5 April 2011

Storytelling and destination development

The study “Storytelling and Destination Development” by the Nordic Innovation Centre set out to scrutinize the possibilities and drawbacks of using storytelling as a means of developing and marketing Nordic tourism destinations. On the basis of five selected Nordic cases, the study sheds light both on the ways in which storytelling is practiced and how […]

13 March 2010

Torino tags its monuments for tourists

The Italian city of Torino just launched “The Colors of Torino“, helping tourists through Microsoft’s Color Tags at monuments and tourist attractions. If you want to know more about a certain attraction (currently only 10 key destinations are tagged), you just download a free mobile app, scan the associated Microsoft Color Tag with your mobile […]

21 November 2008

Service design in tourism

DIT-Design in Tourism was an EU-funded project to develop tools suitable for everyday use within the tourism industry and to promote service design competencies from terminology to strategies and concepts. The project has – up till now – not been very well communicated (the site has a lot of empty pages), but a book is […]

11 August 2008

Africans get upwardly mobile in cell phone boom

CNN reports on the cell phone boom in Africa: “In less than a decade, cellphones, once the preserve of the very rich, are now ubiquitous in Africa and parts of Asia. A device that’s sometimes used as a fashion accessory in the West has become a lifeline for millions of people in the developing world.” […]

10 June 2008

Philips and NH Hoteles collaborating to optimise the hotel experience

NH Hoteles and Philips have announced that they will conduct an intensive two-year study into the optimization of well-being amongst hotel guests. To support the research, NH Hoteles and Philips have teamed up as a first step to create a unique room at NH Hoteles’ flagship Barbizon Palace hotel in Amsterdam featuring the latest in […]

24 December 2007

Experience design in city tourism

‘Experience Design in City Tourism‘ is a study by the Nordic Innovation Centre to gain more insight into what and how visitors want to see and experience during their stay and what the tourist industry can do in the long run to satisfy their needs. The study starts from understanding how tourists of Nordic & […]

30 September 2007

WARC, huge online marketing database with many relevant papers

28 September 2007

A mobile revolution is taking place in the developing world

25 August 2007

A gorgeous cinematic introduction to Turin, Italy

2 August 2007

New Virgin planes take user experience up a notch

24 July 2007

Trabber, the simple flight search engine

16 July 2007

Segnaloitalia: a social network for tourism in Italy

23 June 2007

Bringing together nature and technology, tradition and vanguard in southern Italy

16 June 2007

Marriott partners with Ian Schrager to create unique lodging experiences

8 May 2007

Delta Airlines: change the experience / experience change

9 January 2007

Torino 2008: design is direction

26 September 2006

New usability report on the online travel sector

6 July 2006

More information on Dott, the UK regional design initiative

Dott is a ten year programme of design innovation, initiated by the Design Council, that will take place every two years in a different region or nation across the UK. The programme encourages the innovative use of design as contribution to economic, cultural and social success of the UK and will provide the opportunity for […]

Show more articles