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Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
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Turin

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

18 September 2016

Bruce Sterling and Jasmina Tesanovic on the home of the future

Jasmina Tesanovic (previously) and Bruce Sterling did a residency at The Arthur C. Clarke Center for Human Imagination at UCSD (San Diego, USA), working with the students on design fiction and futurism. The residency culminated in a joint lecture about their “Internet of Women’s Things”-based house of the future, Casa Jasmina in Turin, Italy. Tesanovic […]

1 June 2014

“Savages”, an exhibition by Marguerite Kahrl in Torino

Now and then we use this blog to announce activities that are dear to us and deserve some promotion. Today it is the exhibition of artist Marguerite Kahrl, who is the wife of Experientia partner Jan-Christoph Zoels. The show opens on Thursday evening in the Alberto Peola Gallery in Turin. Alberto Peola is pleased to […]

24 June 2013

Talking Design with Dan Hill

We are pleased to invite you to the second in the “Talking Design” lecture series with Dan Hill, CEO of Fabrica. On Thursday July 4th, designer and urbanist Dan Hill will speak about smart citizens, in his talk “The not-so-smart city”. Talking Design lecture series The “Talking Design” guest speaker evenings are part of our […]

1 May 2013

Talking Design With Intel’s Todd Harple

We cordially invite you to Experientia’s inaugural “Talking Design” evening. On Wednesday May 8th, at 18.00, we are excited to have Intel’s Todd Harple speaking at the Experientia offices, followed by a light aperitivo. The “Talking Design” guest speaker evenings are part of our drive to bring the design world to Turin, by hosting a […]

2 April 2013

Michele Visciola speaking on ‘Town_Re-coding’

On 11 April, Experientia president Michele Visciola will be a guest speaker at the Town Re-coding seminar (pdf), a Turin event to discuss perceptions, tensions and actions for change in the physical and social spaces of cities. The Italian-language seminar involves the Polytechnic of Turin, the University of Turin, the Alma Mater Studiorum, and the […]

24 May 2012

“Beautiful things that matter” – Experientia’s new website for granstudio

Site works also as a full-screen swipeable tablet web app Today granstudio, the international design studio based in Turin, launches its new website, created by Experientia®. Founded by internationally-renowned designer Lowie Vermeersch, granstudio is a creative, multidisciplinary consultancy that combines automotive design expertise with a strategic vision on performance, beauty and functionality. The site features […]

21 November 2011

Announcement: Dataviz workshop in Torino, Italy

On 12 to 17 December, the people of Better Nouveau plan Dataviz, an in-depth workshop on the visual representation of large datasets. Better Nouveau is an independent design label and an innovation project initiated in June 2011 by ToDo, an Italian interaction design studio with a knack for setting up play dates between craft and […]

24 August 2011

Interview on Experientia’s strategy on sustainable living in Helsinki

This month’s e-Periscope review has a brief interview with Experientia® partner Mark Vanderbeeken, talking about Experientia’s strategy on sustainable living in Helsinki and how its work on the Low2No project won the Italian National Prize for Service Innovation. e-Periscope is the online economic review of the Italian Piedmont Region, and has featured Mark before, as […]

17 July 2011

Izmo Summer School 2011 – Public Spaces in the City – Torino, Italy

Izmo, the Italian association focused on participatory process, local development, architecture, design and ICT, organizes an International Summer School in Torino from September 5th to 14th 2011 that proposes the public space as its theme. The course is aimed at students, graduates, professionals and anyone interested in the issue of public space and urban regeneration. […]

26 January 2011

Experientia congratulates Italy on Esperienza Italia

2011 marks the 150th anniversary of Italian unification, and it is fitting that the celebrations are kicking off in Turin, which (in addition to being Experientia’s home base) was the first capital of the unified country. The nine months of exhibitions and events, under the overarching theme of “Esperienza Italia” (“The Italian Experience”), will look […]

21 July 2010

Happy birthday Experientia – 5 years old

Experientia turns five years old today, 21 July! We’ve been busy in the last year. Apart from the great projects and fruitful collaborations with old and new clients, we’ve also completely redesigned our website, expanded our offices to include a new wing, and we keep on finding talented and exciting people to work with. We’ve […]

15 July 2010

University and Cyberspace conference videos online

A few weeks ago the Communia conference University and Cyberspace took place here in Torino, Italy, with a focus on “reshaping knowledge institutions for the networked age”. Speakers included Massimo Banzi, Joy Ito, David Orban, Bruce Sterling, and many others. The international conference, which is the conclusion and culmination of the Communia Thematic Network project […]

3 May 2010

Open positions at Experientia

Experientia is an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first. Our dynamic and enthusiastic team, based in Torino, Italy, includes experts in strategy, design, usability, communications, cognitive and social psychology, ethnographic and user research, information architecture, interaction design and information […]

13 March 2010

Torino tags its monuments for tourists

The Italian city of Torino just launched “The Colors of Torino“, helping tourists through Microsoft’s Color Tags at monuments and tourist attractions. If you want to know more about a certain attraction (currently only 10 key destinations are tagged), you just download a free mobile app, scan the associated Microsoft Color Tag with your mobile […]

13 November 2009

Irene Cassarino: The social dimension of environmental sustainability

Experientia collaborator Irene Cassarino went yesterday to the international “The social dimension of environmental sustainability” conference, organised at Turin’s Environment Park with the support of the City of Turin. The event, which focused on the importance of social aspects in achieving environmental sustainability, took place in the context of the CAT-MED European Project (Change Mediterranean […]

25 September 2009

Max Mara launches new website, designed by Experientia

Experientia, the Turin-based user experience design company, has created a new and innovative international website for the Max Mara brand. It’s online. www.maxmara.com is the address of the new Max Mara website, historical Made in Italy fashion brand, based in Reggio Emilia, and with over 2,000 stores worldwide. The site has been realised by Experientia, […]

2 September 2009

Experientia helps Helsinki reduce carbon emissions

Helsinki, Finland — Yesterday, Turin-based company Experientia was announced as part of the winning team for a project in Jätkäsaari, Helsinki, which aims to construct an urban zone with low or no carbon emissions. Sitra, the Finnish innovation agency, revealed that the winning team of the Low2No development design competition was made up of Arup, […]

2 July 2009

From “cultivating diversity” to “embracing cultural diversity”

A few months ago, we wrote with satisfaction how the Usability Professionals’ Association (UPA) got inspired by the theme of its first European regional conference (Turin, December 2008 – co-chaired by Experientia partner Michele Visciola), and chose for a major focus on design for its 2009 global conference (Portland, OR, June 2009). The 2010 UPA […]

11 April 2009

LIFT France and I Realize Italy

Last month I announced that the next LIFT conference would take place in Marseilles, France on 18-20 June this year. Entrepreneurs, researchers, artists, designers, and activists who are inventing radically new ways to innovate, design, produce, trade, exchange and manage, will be coming to LIFT France to express their vision of a “hands-on future”, a […]

22 March 2009

Experientia office on Google Street View

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