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User research

Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
Searched by tag:

User research

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

1 March 2016
Singapore’s main newspaper on Experientia’s design with the elderly

Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]

18 January 2016
Experientia website completely reshaped

Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]

1 January 2016
For when things get personal…
2 April 2016

A selection of Interaction 16 videos

In this post we highlight a number of Interaction 16 conference videos especially relevant to the Putting People First readers. They are grouped thematically. Algorithm-inspired design Crowds, algorithms and computations: The new materials of design – Matthew Milan, Normative [54:21] Can computers design? – Antti Oulasvirta, Aalto University [57:38] The Dawn of Agentive Technology: The […]

1 April 2016

Five cognitive biases to avoid in user research

Fabio Pereira of Australia’s Digital Transformation Office (DTO) explains why we need to be aware of our own biases and how they can affect user research (or “Discovery” as DTO’s Lisa Reichelt calls this initial stage). As human beings, we think we make rational decisions every day, but in fact, we’re all seeing the world […]

17 March 2016

Let’s See What We Can Do: Designing Agency

In a Medium essay that we missed during the Christmas break, Dr Dan Lockton asks how we can invert ‘design for behaviour change’ and apply it from below, enabling people to understand, act within, and change the behaviour of the systems of society and the environment? We need, he says, “design that enables people to […]

4 March 2016

Collaborative consumption: from value for users to a society with values

Four European Union consumers associations – OCU (Spain), Altroconsumo (Italy), DECO-Proteste (Portugal) and Test-Achats/Test Aankoop (Belgium) – in collaboration with Cibersomosaguas Research Group (Universidad Complutense of Madrid) and Ouishare Spain, came together to undertake a pioneering research project on the collaborative consumption phenomenon from the point of view of its effect on consumers and society. […]

2 March 2016

User research to improve public-government interactions in the U.S.

The U.S. federal government needs to improve how it interacts with the public. Enter the Federal Front Door, an initiative to improve public-government interactions across the board. The team is currently exploring projects to improve the quality of experiences and interactions people have with the government. These include efforts to improve transparency in service design, […]

1 March 2016

Why We Post: social media through the eyes of the world

Nine UCL anthropologists spent fifteen months living in nine communities around the world, researching the role, uses and consequences of social media in people’s everyday lives. University College London just launched an enormous repository with the results of this global ethnographic research project, all easily accessible through the new ‘Why We Post’ website. For a […]

1 March 2016

Singapore’s main newspaper on Experientia’s design with the elderly

Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]

22 February 2016

Behavioural Insights applied to policy – European Report 2016

Behavioural Insights Applied to Policy: Overview across 32 European Countries Publications Office of the European Union February 2016 56 pages The Report covers a wealth of policy applications either implicitly or explicitly informed by behavioural insights (BIs). It reviews institutional developments and puts forward a comparative framework (PRECIS) describing behavioural insight teams with six key […]

19 February 2016

UX methodologies for pharmaceutical companies

PMLiVE, the news site for the pharmaceutical industry, is quite outspoken on the need for UX and customer experience methodologies in the pharmaceutical industry. Here are some recent posts: A five-step plan for patient-centred digital communications Letizia Affinito and John Mack – 19 February 2016 Pharmaceutical companies can no longer just sell pills, but must […]

16 February 2016

Experts fear wearables going down path of misguided user research

A recent study showed that in early wearable app development, the lack of identifying the user scenarios resulted in too much focus on technology and neglecting the users, writes Jennifer Elias in Forbes. “The people in at-risk communities are used to researchers coming in for a year then disappearing or coming in and asking them […]

13 February 2016

“How we used design research to launch The New York Times en Español”

A year ago Juliette Melton led a design research field project to explore how The Times could best share its journalism with the Spanish-speaking world. What the team learned from that in-depth research — as well as from subsequent exploration — led directly to today’s launch of The New York Times en Español. As researchers, we are always on […]

13 February 2016

[Paper] Understanding user motivations and drawbacks related to product repair

Understanding User Motivations and Drawbacks Related to Product Repair By Nazli Terzioglu, Dan Lockton, Clare Brass (Royal College of Arts) Conference Paper, Sustainable innovation 2015 The Centre for Sustainable Design, London This paper presents the findings from an exploratory study that looks at current user behaviours and activities and scrutinises motivations and barriers related to […]

29 January 2016

[Report] Consumers more frustrated by smart home apps than devices

New report by Argus Insights suggests disappointing apps break user experience, may cause decline in consumer delight over time. The Smart Home ecosystem comprises both hardware devices and software apps and together they are supposed to make an efficient system for consumers. A new report from Argus Insights shows that consumers are overall more frustrated […]

27 January 2016

Human-machine interactions and the coming age of autonomy

Melissa Cefkin is a Principal Scientist & Design Anthropologist at Nissan Research in Silicon Valley where she explores the potential of having autonomous vehicles as interactive agents in the world. In an article that was published yesterday, she considers two ways in which, to me, the notion of autonomy raises questions about notions of sociality. […]

26 January 2016

The computational anthropologist

When people think of quantitative analytics, big data, and statistics, they rarely picture an anthropologist. The truth is that although anthropology is well known for gathering qualitative data, anthropologists are trained to understand all kinds of data. In many graduate anthropology programs, the required research methods course includes lots of statistics and methods for making […]

19 January 2016

[Book] Validating Product Ideas Through Lean User Research

Validating Product Ideas Through Lean User Research by Tomer Sharon Rosenfeld Media, January 2016 344 pages Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating […]

15 January 2016

Qualitative study of Apple Watch users shows enthusiasm is cooling

Apple Watch usage is dropping off as the novelty factors fades away, according to a qualitative study by MBLM, a “brand intimacy agency”, reports Luke Dormehl in Cult of Mac. While Apple’s wearable has found a place in many owners’ gadget ecosystems, the device is still viewed as distinctly nonessential. The MBLM ethnography study is […]

15 January 2016

Intel study on how people “feel” about their computing devices

Recently, Intel UX Innovation Manager Dr. Daria Loi and her team conducted a study to determine how technology users around the world feel about their computing devices. The study, titled Current Usages: A Global Perspective, explored which devices are people’s favorites, which they use most often, which they use for certain tasks (and why), and […]

6 January 2016

The power of the nudge to change our energy future

Sebastian Berger, Assistant Professor of Organization at the University of Bern, writes in the Scientific American how the default option, a simple change based on psychology, will increase use of renewable energy. In a recent paper, Berger together with Felix Ebeling of the University of Cologne, tested whether defaults could nudge consumers into choosing a […]

5 January 2016

Consumers are bored with today’s tech and nervous about tomorrow’s

Accenture just launched (press release) the results of its Igniting Growth in Consumer Technology survey where it polled 28,000 consumers in 28 countries on their use of consumer technology. Matt Rosoff of the Business Insider summarizes the results as follows: People are getting bored with new smartphones. Only 48% of consumers plan to buy a […]

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