In the second of two columns exploring the impact of digital culture on design, Sam Jacob looks at how Google Maps is reshaping cities while Apple, Facebook and Amazon are reshaping the natural landscape by building their own headquarters as self-contained ecosystems.
“Over the last year or so, many of the key digital behemoths have unveiled plans for new headquarters: the grand edifices that they choose to erect for themselves. These are the physical ecosystems inhabited by our digital ecosystems, and in these habitats we can read technology companies’ own ambitions and their own self images, and perhaps glimpse something of the distortions that digital culture brings to the world around us. […]
In designs for both the Apple and Facebook headquarters, the idea of nature is at once highly present and highly synthetic. It’s a level constructed above vast parking garages, quoted as experience and presented as mission statement. In both, there are echoes of the hippy pastoral techno-utopias of the 1960s, washed together with management theory and marketing. These are ideologies made glass and grass. […]
Proximity and loss of hierarchy are, in this headquarters, core issues. These reflect both the nature of digital work culture and the nature of the digital too. The absence of distance and constant adjacency is at once both the liberation that digital culture brings and the springboard for loss of liberty that Prism suggests. In architectural terms, we might understand this problem in terms of openness: the open plan and the curtain wall are simultaneously things that give us spatial transparency and a condition of panoptic surveillance.”
(If this topic fascinates you, also check out this fascinating piece by George Packer in the New Yorker on how Silicon Valley is transferring its slogans — and its money — to the realm of politics.)
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Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]
Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015
As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]
A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]
Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]