To these scholars, fashion is just another medium for communicating information, a way to show your place in the social hierarchy.
At the moment, fashion as a medium for communicating taste cannot change as quickly as electronic media do. You can only wear one outfit a day, and most of us have a finite supply of clothes. Clothing and accessories that can change their “look,” however, could make physical fashion as dynamic as Web culture.
The urbanhermes team has demonstrated its concept with a messenger bag that includes a sewn-in electronic display. But the project is not about technology or accessory design. It’s about creating a model for how we might integrate technology into our fashion experience.